Black Hat Protection - SEO Campixx 2011

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By Dominik Wojcik and Andre Alpar - A presentation about blackhat and craphat SEO and affiliate techniques and some indications for possible defence strategies

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Black Hat Protection - SEO Campixx 2011

  1. 2. <ul><li>Who are we? </li></ul><ul><li>What ist “Blackhat” / “Craphat”? </li></ul><ul><li>Blackhat in Social Media </li></ul><ul><li>Blackhat on your Website </li></ul><ul><li>Blackhat in Google SERPs </li></ul><ul><li>Q&A Session </li></ul>
  2. 3. <ul><li>Andre Alpar </li></ul><ul><ul><li>Double master degree in business & computer science, business angel, online-marketeer since 1999 </li></ul></ul><ul><li>Dominik Wojcik aka. Böserseo </li></ul><ul><ul><li>Developer since 2000. ~5 years in the hacking scene. Online marketing since 2004. </li></ul></ul><ul><li>Rocket Internet </li></ul><ul><ul><li>Incubator </li></ul></ul>
  3. 4. <ul><li>Blackhat </li></ul><ul><ul><li>Try to cheat without breaking laws </li></ul></ul><ul><ul><li>Ignore the search engine guidelines </li></ul></ul><ul><li>Craphat </li></ul><ul><ul><li>Break the laws </li></ul></ul><ul><ul><li>Criminal intensions </li></ul></ul><ul><ul><li>Hacking & Cracking </li></ul></ul>
  4. 5. <ul><li>What is the problem? </li></ul><ul><ul><li>Misuse of social media </li></ul></ul><ul><li>Why is it a problem? </li></ul><ul><ul><li>Advertising it can harm the image </li></ul></ul><ul><ul><li>Legal rights </li></ul></ul><ul><li>How can we solve it </li></ul><ul><ul><li>State clearly in your conditions </li></ul></ul><ul><ul><li>Tell affiliates to communicate! </li></ul></ul><ul><ul><li>Do not compensate these affiliates </li></ul></ul><ul><ul><li>Monitor traffic peaks </li></ul></ul>
  5. 9. <ul><li>Some websites my become unusable </li></ul><ul><li>Service owners must prevent XSS </li></ul>
  6. 10. <ul><li>What is the problem? </li></ul><ul><ul><li>Craphats take over your website </li></ul></ul><ul><ul><li>Inject malware </li></ul></ul><ul><li>Why is it a problem? </li></ul><ul><ul><li>Costs of traffic and money </li></ul></ul><ul><ul><li>Image will suffer </li></ul></ul><ul><li>How can we solve it? </li></ul><ul><ul><li>Software “up to date” </li></ul></ul><ul><ul><li>Security checks against SQL injection and XSS! </li></ul></ul>
  7. 12. Slide Deleted - Sorry
  8. 17. Slide Deleted - Sorry
  9. 18. <ul><li>2Ways of Black and Crap-Hat Techniques </li></ul><ul><ul><li>Hoster Security </li></ul></ul><ul><ul><li>Personal Hacking </li></ul></ul>
  10. 21. <ul><li>Don´t save passwords in cleartext on your personal computer! </li></ul><ul><li>Keep allways your Firewall and Antivirus uptodate </li></ul><ul><li>Use sftp/ssh instant of ftp (MITM) </li></ul>
  11. 22. <ul><li>Completely free Firefox-Addon for SEO professionals </li></ul><ul><li>Seerobots checks your Meta- Robots & X-Robots and displays it directly on the status bar </li></ul><ul><li>Customizable (of course) </li></ul><ul><li>Download, use & spread the word!  </li></ul>
  12. 23. <ul><li>Web </li></ul><ul><li>http://andre.fm </li></ul><ul><li>http://boeserseo.com </li></ul><ul><li>Twitter </li></ul><ul><li>@andrealpar </li></ul><ul><li>@boeserseo </li></ul>

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