Tugas Perencanaan Kreatif Periklanan Permatasari Vienadici/1006762404

1. CREATIVE BRIEF
PSA ADS Permatasari
Vienadici
(ENVIRONMENT) 1006762404

2. WWF: GLOBAL WARMING
Insight: global warming
akan melelehkan es di
kutub, yg dpt
dianalogikan spt ice
cream yg meleleh
karena panas
Proposition: If your ice
cream can melt, so
does the earth.

3. UNICEF: DIRT Y BOMB
Insight: 1.5 million
children die each
year from drinking
polluted water
Proposition: Polluted
water as dangerous
as a bomb.

4. FREEDOM FOR ANIMALS ORG: LIPSTICK
Insight: 300.000 lab
animals suffer each
year because of
make-up testing on
animals.
Proposition: You can
still be beautiful
even without make
them sacrifice.

5. WWF : MYSTERIES
Insight: every 10
years a species
extinct from the
world.
Proposition: Your
grandchildren may
not as lucky as you.
Save the animal
from extinction!

6. FOUNDATION NICOLAS HULOT: 9/11
Insight: hutan dunia
menyusut seluas
lapangan sepak bola
setiap 2 detik
karena kebakaran
hutan yg disebabkan
oleh manusia.
Proposition: For
nature everyday is
9/11.