Propinsight_Yulita Alvernia

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Tugas Perencanaan Kreatif Periklanan, Iklan 2010

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Propinsight_Yulita Alvernia

  1. 1. Five Non-Alcoholic Drink Campaigns:The InsightsYulita Alvernia WijayaNPM 1006695564
  2. 2. Nescafe• Campaign title “Hypnotist”• Copy “Despierta a la vida, Awake to live”• Watch the video here
  3. 3. • Target Audience 20-35 y.o, SES A-B, urban life• Insight People are getting less emotionally connected with their surroundings• Proposition Wake up and see lives around
  4. 4. Evian• Campaign title “Baby Inside”• Copy “Live young”• Watch the video here
  5. 5. • Target Audience 20-50 y.o, SES A-B, health conscious, youthful spirit• Insight People want to be forever young• Proposition Live young with Evian
  6. 6. Liqui-Fruit• Objective Reinforce the brand promise “Nothing but fruit”• Solution Insert an actual Liqui-Fruit straw underneath a picture of refreshing fruit
  7. 7. • Target Audience 24-40 y.o, female, SES A-B, urban & healthy lifestyle• Insight People are more health conscious, they prefer to consume anything pure and natural• Proposition Liqui-Fruit offers nothing but fruit
  8. 8. Tropicana• Campaign title “Energie Naturelle”• Copy “La journée peut commencer, Can start the day”• Watch the video here
  9. 9. Cannes Lion Winner2011
  10. 10. • Target Audience 20-40 y.o, SES A-B, with active & busy daily life• Insight Lemon battery is a common school science experiment• Proposition Tropicana provides natural energy for your daily activity
  11. 11. Spring Valley• Campaign title “Spring Valley Fever”• Copy “Where Spring comes from”• Watch the video here
  12. 12. • Target Audience 30-55 y.o, SES A-B, urban-suburban, sweet & classic• Insight Most people love spring atmosphere• Proposition People will love Spring because it comes from nature
  13. 13. Thanks to• http://adsoftheworld.com/media/tv/nescafe_hypnotist• http://calorielab.com/news/2011/04/13/tropicana-orange-billboard/• http://www.coloribus.com/adsarchive/outdoor-casestudy/tropicana-juice- energie-naturelle-billboard-powered-by-oranges-14282355/• http://creativecriminals.com/tvcinemafilm/nescafe-hypnotist/• http://www.nothingbutfruit.co.za/• http://www.creativereview.co.uk/cr-blog/2011/april/evian-babies-dance- betc• http://ads.mediaincanada.com/articles/mic/20110401/evian.html• http://adsoftheworld.com/media/tv/spring_valley_spring_fever

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