WMJ special project

1. START TOGETHER!
SPECIAL PROJECT
June, 2009 1

2. WomanJournal.ru
WMJ.ru –one of the leader site for women. We are much creativity and we use active marketing strategy
Audience statistics*:
In 2008 we realized 22 special projects for :
All vis rs m nthly–3 600 000
ito , o
Rus ia Месячная аудитория –2 669,0
s .
thousand.
Rus ia Недельная –850,8 thousand.
s .
How close to women’s needs we are:
Clients list:
AVON, BIERSDORF, IKEA, KIMBERLY CLARK, LG, NOKIA, PROCTER & GAMBLE, UNILEVER, WIMM-BILL-DANN и др.
*source: TNS W b Ind x: Thew b ro c Aud nc , Ap 2 0 г.
e e e -P je ts ie e ril 0 9

3. Sp c l P je t «Sc rle fo yo
e ia ro c a tt r u»
The goal istos w Sc rle b C c re in as e ia w y to w b vis rs tofo eare tio b tw e s
ho a tt y a ha l pc l a e ito , rc la n e e n ite
a ie ea c nt’ b nd to s tis c to e sinte s to ane p d t.
ud nc nd lie s ra , a fy us m r’ re t w ro uc
The Product’s place isap rt o ave s ns
a f ry e itivew m n’ p telife
o e s riva .
Periods for the project:
8. Tiser period – July-August ,2009
9. Launch of the project, September /2009

4. 1.Te s r p rio –J
a e e d uly-Aug t 2 0
us 0 9
Pre-Registration:
In J a Aug t a vis rsm y fill in afo tob info e a o ane fra ra ela h.
uly nd us ll ito a rm e rm d b ut w g nc unc
Ea h, w w d w the p rs na d ta:
c ho rite o n ir e o l a
• Na e s
m , urna e a d s , e a e
m , d re s -m il, tc
Ge ac nc tow ap
t ha e in rize(b ttleo p rfum ), b ingtheo o 10 .
o f e e e ne f 0
W e e t a o 5 0 0fille fo s tha m a 5 p sw b s nd
e xp c b ut , 0 d rm , t e ns 0 rize ill e e .
Announce : uptos ite
Forecasts: a o 50 0le d
b ut 0 a s

5. 2. La h o thep je t, Se te b r
unc f ro c p me
Special page (lady’s “boudoir” room) contents:
• Info about the new fragrance
• Test “Which Scarlett are You?”
• Quiz “Who’s the Mysterious Scarlett”
W n thep je t s rtsa s s rib rso w m njo
he ro c ta ll ub c e f o a urna (a o 4 00 0p o le w re e as e ia le r w
l.ru b ut 2 0 e p ) ill c ive p c l tte ith
a invita n tojo thep je t (w d n’kno thena e
n tio in ro c e o t w m ).
At thes m tim p o le w g vethe p rs na d taw a ore e as e ia Personal le r w a invita n
a e e e p , ho a ir e o l a ill ls c ive p c l tte ith n tio
to jo thep je t (w kno thena e
in ro c e w m ).
Fo theq
r uizze the w b 2kind o s e ia p s(for ex.):
s re ill e f p c l rize
• Dre sCa ha l -1
s c re
• b ttleo p rfum –5
o f e e
• Or anythinge e upto c nt’
ls , lie s
c ic
ho e

6. Sp c l Le r
e ia tte
Logo
Advertising
For personal letter:
Dear Lana..

7. 2.Example of a Promo Page (main page of a project)
Logo
Banner 240х400
Play navigation

8. 2.Example of a test “Which Scarlett Are You”
Logo
Ba r 240х400
nne
Te t
s

9. 2.Example of a quiz “Who’s the Mysterious Scarlett”
Logo
Prize
Who’s the Mysterious Scarlett
Ba r 240х400
nne
quiz

10. Ma p g a unc
in a e nno e
Special Project

11. Exa p o Anno e
m le f unc
600*90, dynamic rotation
Special Project banner
11

12. Exa p o Me iaa a n
m le f d nim tio
Anno e e b nne 6 0 9 –1 2 00 0 hits
unc m nt: a r 0 х 0 0 0
Anno m nt o am in p g –4 00 0 hits
unc e n a ae 0 0
Special project media contents:
Lo o a theups e
g t id ;
All p g o ap je t b nne 2 0 4 0
a e f ro c a r 4 х 0
All p g so ap je t b nd
a e f ro c ra ing
P rio :
e d
La h - 1 m nth
unc o
Ad rtis hits fo 2p rio – 1 6 00 0
ve ing , r e d 0 0
C ve g ~ 3 00 0us rs
o ra e 5 0 e

13. Ad itio l w y to a unc : Ma P g Bra ing
d na a nno e in a e nd
Layout

14. Ad itio l w y to a unc :“ a & Be uty” nd
d na a nno e He lth a Bra ing
Layout

15. Ad itio l w y to a unc : Vid o Ba r
d na a nno e e nne
Video

16. Ad itio l w y to a unc :
d na a nno e
Ma p g a unc fo Artic
in a e nno e r le
Article

17. Ad itio l w y to a unc : Artic
d na a nno e le
17

18. Thank you
Piterskaya Maria
Sales Director
LLC "Milanor”
Mail address: 12 Vrubelya St., Moscow, 125080, Russia
Tel.: +7 495 411 7781 ext. 440
Mob.: +7 903 965 3805
Fax: +7 495 411 7282
E-mail: mpiterskaya@milanor.ru
www.womanjournal.ru