START TOGETHER!
     SPECIAL PROJECT




       June, 2009      1
WomanJournal.ru
                         WMJ.ru –one of the leader site for women. We are much creativity and we use activ...
Sp c l P je t «Sc rle fo yo
                                  e ia ro c      a tt r u»

The goal istos w Sc rle b C c re i...
1.Te s r p rio –J
                         a e e d uly-Aug t 2 0
                                        us 0 9




Pre-Re...
2. La h o thep je t, Se te b r
                           unc f    ro c     p me




Special page (lady’s “boudoir” room) ...
Sp c l Le r
  e ia tte

                          Logo




                          Advertising




              For per...
2.Example of a Promo Page (main page of a project)


                                                      Logo




      ...
2.Example of a test “Which Scarlett Are You”


                                                   Logo




               ...
2.Example of a quiz “Who’s the Mysterious Scarlett”


                                                               Logo
...
Ma p g a unc
                    in a e nno e




Special Project
Exa p o Anno e
                                              m le f   unc




                         600*90, dynamic rot...
Exa p o Me iaa a n
                           m le f d nim tio


Anno e e b nne 6 0 9 –1 2 00 0 hits
    unc m nt: a r 0 х...
Ad itio l w y to a unc : Ma P g Bra ing
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                                          L...
Ad itio l w y to a unc :“ a & Be uty” nd
  d na a          nno e He lth  a    Bra ing


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Ad itio l w y to a unc : Vid o Ba r
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Ad itio l w y to a unc : Artic
  d na a          nno e       le




                                   17
Thank you


    Piterskaya Maria
    Sales Director
    LLC "Milanor”

    Mail address: 12 Vrubelya St., Moscow, 125080, ...
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Cacharel Scarlette

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Cacharel Scarlette

  1. 1. START TOGETHER! SPECIAL PROJECT June, 2009 1
  2. 2. WomanJournal.ru WMJ.ru –one of the leader site for women. We are much creativity and we use active marketing strategy Audience statistics*: In 2008 we realized 22 special projects for : All vis rs m nthly–3 600 000 ito , o Rus ia Месячная аудитория –2 669,0 s . thousand. Rus ia Недельная –850,8 thousand. s . How close to women’s needs we are: Clients list: AVON, BIERSDORF, IKEA, KIMBERLY CLARK, LG, NOKIA, PROCTER & GAMBLE, UNILEVER, WIMM-BILL-DANN и др. *source: TNS W b Ind x: Thew b ro c Aud nc , Ap 2 0 г. e e e -P je ts ie e ril 0 9
  3. 3. Sp c l P je t «Sc rle fo yo e ia ro c a tt r u» The goal istos w Sc rle b C c re in as e ia w y to w b vis rs tofo eare tio b tw e s ho a tt y a ha l pc l a e ito , rc la n e e n ite a ie ea c nt’ b nd to s tis c to e sinte s to ane p d t. ud nc nd lie s ra , a fy us m r’ re t w ro uc The Product’s place isap rt o ave s ns a f ry e itivew m n’ p telife o e s riva . Periods for the project: 8. Tiser period – July-August ,2009 9. Launch of the project, September /2009
  4. 4. 1.Te s r p rio –J a e e d uly-Aug t 2 0 us 0 9 Pre-Registration: In J a Aug t a vis rsm y fill in afo tob info e a o ane fra ra ela h. uly nd us ll ito a rm e rm d b ut w g nc unc Ea h, w w d w the p rs na d ta: c ho rite o n ir e o l a • Na e s m , urna e a d s , e a e m , d re s -m il, tc Ge ac nc tow ap t ha e in rize(b ttleo p rfum ), b ingtheo o 10 . o f e e e ne f 0 W e e t a o 5 0 0fille fo s tha m a 5 p sw b s nd e xp c b ut , 0 d rm , t e ns 0 rize ill e e . Announce : uptos ite Forecasts: a o 50 0le d b ut 0 a s
  5. 5. 2. La h o thep je t, Se te b r unc f ro c p me Special page (lady’s “boudoir” room) contents: • Info about the new fragrance • Test “Which Scarlett are You?” • Quiz “Who’s the Mysterious Scarlett” W n thep je t s rtsa s s rib rso w m njo he ro c ta ll ub c e f o a urna (a o 4 00 0p o le w re e as e ia le r w l.ru b ut 2 0 e p ) ill c ive p c l tte ith a invita n tojo thep je t (w d n’kno thena e n tio in ro c e o t w m ). At thes m tim p o le w g vethe p rs na d taw a ore e as e ia Personal le r w a invita n a e e e p , ho a ir e o l a ill ls c ive p c l tte ith n tio to jo thep je t (w kno thena e in ro c e w m ). Fo theq r uizze the w b 2kind o s e ia p s(for ex.): s re ill e f p c l rize • Dre sCa ha l -1 s c re • b ttleo p rfum –5 o f e e • Or anythinge e upto c nt’ ls , lie s c ic ho e
  6. 6. Sp c l Le r e ia tte Logo Advertising For personal letter: Dear Lana..
  7. 7. 2.Example of a Promo Page (main page of a project) Logo Banner 240х400 Play navigation
  8. 8. 2.Example of a test “Which Scarlett Are You” Logo Ba r 240х400 nne Te t s
  9. 9. 2.Example of a quiz “Who’s the Mysterious Scarlett” Logo Prize Who’s the Mysterious Scarlett Ba r 240х400 nne quiz
  10. 10. Ma p g a unc in a e nno e Special Project
  11. 11. Exa p o Anno e m le f unc 600*90, dynamic rotation Special Project banner 11
  12. 12. Exa p o Me iaa a n m le f d nim tio Anno e e b nne 6 0 9 –1 2 00 0 hits unc m nt: a r 0 х 0 0 0 Anno m nt o am in p g –4 00 0 hits unc e n a ae 0 0 Special project media contents: Lo o a theups e g t id ; All p g o ap je t b nne 2 0 4 0 a e f ro c a r 4 х 0 All p g so ap je t b nd a e f ro c ra ing P rio : e d La h - 1 m nth unc o Ad rtis hits fo 2p rio – 1 6 00 0 ve ing , r e d 0 0 C ve g ~ 3 00 0us rs o ra e 5 0 e
  13. 13. Ad itio l w y to a unc : Ma P g Bra ing d na a nno e in a e nd Layout
  14. 14. Ad itio l w y to a unc :“ a & Be uty” nd d na a nno e He lth a Bra ing Layout
  15. 15. Ad itio l w y to a unc : Vid o Ba r d na a nno e e nne Video
  16. 16. Ad itio l w y to a unc : d na a nno e Ma p g a unc fo Artic in a e nno e r le Article
  17. 17. Ad itio l w y to a unc : Artic d na a nno e le 17
  18. 18. Thank you Piterskaya Maria Sales Director LLC "Milanor” Mail address: 12 Vrubelya St., Moscow, 125080, Russia Tel.: +7 495 411 7781 ext. 440 Mob.: +7 903 965 3805 Fax: +7 495 411 7282 E-mail: mpiterskaya@milanor.ru www.womanjournal.ru

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