Online Community-Building 2.0 for Museums: Challenges and Opportunities in a Global and Diverse World

Online Community-Building 2.0
for Museums
in a Global and Diverse World

Pilar Gonzalo

http://www.flickr.com/photos/noormaryam/1448502649

3rd International Meeting of Technologies Applied to Museology, Conservation and Restoration EITEC. Porto, October 2008. Pilar Gonzalo

Clarifying our points

- Web Developers oriented - Museum Professionals oriented

- Tools, tools, tools - Uses and applications

- Expensive and difficult ideas - Accessible proposal

- Key for succeeding - Sustainability for museums

http://www.flickr.com/photos/buck82/105131397/

Online Community-Building 2.0 for Museums in a Global and Diverse World - Pilar Gonzalo

Table of Contents

1- Radical Trust

2- Challenges for museums

3- Opportunities

4- Yes, but…

5- The “secret” tips for museums 2.0

http://www.flickr.com/photos/baboon/115446241


Trust

Web 2.0

Museums

Cultural Diversity

http://www.flickr.com/photos/bright/26616579


Trust?!

http://www.flickr.com/photos/freemind/313179879/


Yes,
TRUST

http://www.flickr.com/photos/11399277@N06/1127902519


The Value of “Trust”

Do museums
trust their users?

http://www.flickr.com/photos/18877859@N00/200373746/


Security cameras


Guards

http://www.flickr.com/photos/bobtrancho/2446585954


Visual barriers

http://www.flickr.com/photos/mic4ael/683734481


Do not touch!!!

http://www.flickr.com/photos/xiaming/417314713


No photos


But people like breaking rules…

http://www.flickr.com/photos/beinder/4024250384/


But security sometimes fails…

http://www.flickr.com/photos/nikkomyers/3132715368/


And people want to remember what museums contain

http://www.flickr.com/photos/ginamarie/4573792829/


Are visitors treated as potential criminals?

http://www.flickr.com/photos/clintonfowler/121862823


Do not laugh?!


Do, REALLY, museums look like trusting their visitors?

http://www.flickr.com/photos/robinthom/424929441


Mature museums build communities around them

Trust them!
They are your museum
http://www.flickr.com/photos/ro_buk/2532746037/in/set-72157594286414570/


Web 2.0 = the best tool for online community building

connectivity
interactivity
participation

http://www.flickr.com/photos/danielabarbosa/473148745/


Challenges for museums



Users have changed

http://www.flickr.com/photos/slworking/4645332265


Their habits have changed

http://www.flickr.com/photos/danielbroche/2258988806/


Information access has changed

http://www.nuigalway.ie/microbiology/cpoblab/gamidi/images/rss.jpg


Copyrights restrictions

A future without images?


Academic institutions have changed


Public goes away = users are here

“The Google Generation”

http://static.ideate.co.za/wp-content/uploads/2007/09/googlelove.jpg


What about
museums?
Did they change?

http://www.flickr.com/photos/speko/349669919/


Museums for social events

http://neverleavebrooklyn.com/wp-content/uploads/2009/04/bkmusuem.jpg


Museums as best partners for corporations

http://museums.bankofamerica.com/


Museums as economical platforms

http://www.britishmuseum.org/the_museum/news_and_press_releases/press_releases/2006/ebay_partnership.aspx


Museums as models for social responsibility

http://www.calmuseums.info/gmi/index.html


Opportunities for museums

museums Web 2.0 community

http://www.flickr.com/photos/bitrot/362373831


Anything, anytime, anywhere


Yes, but…

…I have some problems



Yes, but…

Obsolete technology?

http://www.gearfuse.com/wp-content/uploads/andrew/3_feb07/floppy_disk_journal.jpg


Yes, but…

You are just one among the staff-mass of your
museum?


lamusediffuse: Museums in Libya 2.0



Africalia
http://www.africalia.be

Observatory of Cultural Policies in Africa
http://ocpa.irmo.hr/index-en.html

Africa Union
http://www.africa-union.org



Dailymotion
del.icio.us
Devilfinder
Flickr
Google Maps
Google Earth
Google Video
Ipernity
Metacafe
Slideshare
Technorati
Vimeo
Wikimapia
Wikipedia
Yahoo Maps
YouTube
Zippivideos



Libië Libio
Libya
Libye
Libyen
Libia


More than 70 emails sent to,

• AFRICOM, Africalia, Observatory of Cultural Policies in Africa and
African Union representatives
• UN and UNESCO representatives in Libya
• Embassies of several countries in Libya
• Archaeology teams with projects in Libya
• University Departments of art and Archaeology in Libya and
abroad
• Specialized Listservs for museums and art&technlogy
professionals

Besides, more than 100 direct messages to social web users
sharing relevant contents on museums in Libya…

... and articles, announcements and comments in numerous blogs



Al Khums, Museo de Leptis Magna Qasr Libia, Museo de Qasr Libia

Al Marj, Museo de Ptolemais Sabratha, Museo de Sabratha

Awbari, Museo de Germa Sahhat, Museo de Cyrene

Benghazi, Museo de Arte Islámico Susah, Al Jabal al Akhdar, Museo de Apollonia

Beni Walid, Museo de Beni Walid Tocra, Museo de Tocra

Ghadames (ciudad vieja), Museo de Ghadames Trípoli, Museo Dar al-Karamanli

Jadu, Museo Al Baruni Trípoli, Museo de la Medina

Janzür, Museo de Janzür Trípoli, Museo Jamahiriya

Duimdog: Jamahiriya Museum, 1 de abril de 2006, en Ţarābulus, Tsarrbuus, Libia. Museo Jamahiriya


http://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htm


http://www.seedwiki.com/wiki/museums_in_libya/museums_in_libya


http://www.seedwiki.com/wiki/museums_in_libya/jamahiriya_museum?wikiPageId=960907


The secret tips for a museum 2.0?



Get ready for the change

http://www.flickr.com/photos/rsihamau/2335795858/


Are you a community site?

http://www.flickr.com/photos/exploratorium/2723534878


Museums are people


Yes, museums are people

http://www.flickr.com/photos/nido/69591077/


Do you know who your users are?

http://www.flickr.com/photos/sharman/10534989/


How can you match your audiences?



Museums 2.0 = Museums of Diversity

http://www.flickr.com/photos/ogil/2540634421/


Go technological

http://www.flickr.com/photos/ross/50241828/


Get your institution lighter



Renew yourself



Keep connected…



…but do not be a geek fashion victim


Open Channels



Follow the conversation



Leave your trace

Be personal!



Diversity?

http://www.flickr.com/photos/wallyg/2374569418/


Money = access to culture?

http://www.flickr.com/photos/isemantics/362374396/


Make it simple



Make it accesible!

http://www.flickr.com/photos/baboon/2868425950/


Go multilingual

http://www.flickr.com/photos/53537358@N00/2282009820/


Know your neighbors



Consider other points of view

http://www.flickr.com/photos/omar_eduardo/242314897/


Be sustainable


Just a bit to build the future

http://www.flickr.com/photos/isadocafe/89091113


Museums have always been
diverse

http://www.flickr.com/photos/rayparnova/2352948390/


To keep this conversation…

del.icio.us: http://del.icio.us/pilar.gonzalo

Slideshows: http://www.slideshare.net/pilargonzalo

Correo pilar.gonzalo(at)fulbrightmail.org

http://flickr.com/photos/zanzo/374076098/


Online Community-Building 2.0 for Museums: Challenges and Opportunities in a Global and Diverse World

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