The document discusses smart IT choices for small businesses using cloud computing. It introduces Everett Toews and his background in operations and as a developer advocate. It then covers the key characteristics of cloud computing like on-demand self-service, broad network access, resource pooling, and rapid elasticity. The document also discusses different cloud models including SaaS, PaaS, and IaaS both public and private. It demonstrates WordPress and Magento deployments on Rackspace and discusses tradeoffs of ease of use, cost, scale, complexity and control for different business needs.