Why Cloud Management Makes Sense<br />September 1, 2011<br />Watch the video of this webinar<br />
Your Panel Today<br />Presenting<br /><ul><li>Michael Crandell, CEO, RightScale @michaelcrandell
Uri Budnik, Director, ISV Partner Program, RightScale @uribudnik</li></ul>Q&A <br />Chad Carty, Account Manager, RightScal...
Agenda<br />Cloud computing tidal shift<br />Why cloud management?<br />Automation<br />Cloud-ready solutions<br />Control...
Tidal Shift in Computing<br />Source - Lew Tucker, Cisco<br />
Tidal Shift in Computing<br /><ul><li> Big Switch – electricity grid
 New IT Stack (replacing LAMP)
 Third Revolution</li></ul>Source - Lew Tucker, Cisco<br />
What do we mean by Cloud?<br /><ul><li>Cloud is a metaphor for complexity that does not need to be managed
The edge of the Cloud serves as a point of demarcation
The concept of utility based computing goes back to the 60s*</li></ul>James Urquhart** calls it an application centric ope...
Four horsemen<br />Cut costs<br />Improve agility<br />Increase scale & reliability<br />Leverage best practices<br />High...
Public IaaS Vendors<br />
So what’s the problem?<br /><ul><li>Paying attention to design
Using cloud != designing for cloud
Accidental tourist in cloud
Sign up, launch servers, sit back
Good cloud design
Secure
Reliable
No lock-in</li></li></ul><li>The DIY Trap<br /><ul><li>Most clouds are a set of APIsand/or a simple UI to launchservers – ...
These are basic building blocks, not a management system
How should you spend your time?</li></ul>Managing multiple users with different levels of access<br /><ul><li>Configuratio...
Track usage and costs across applications and business units
All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etc</li></ul>What do you do about IT...
The Reason for Cloud Management<br /><ul><li>Automation
Cloud-ready solutions
Control
Portability
A good cloud management platform delivers:
Ability to focus above the complexity & tedious work – to your core competency
Agility to IT and business
ROI almost immediately</li></li></ul><li>Why Cloud Management?Reason #1<br />Automation<br />
Automation<br />IDC - Virtualization 2.0 - Dec 2006<br />IDC - Virtualization 2.0 - Dec 2006<br />
Automation<br />Operational efficiency<br />Source: Deepak Patil, GFS 2006<br />
Automation<br />Operational efficiency<br />Server-to-admin ratio is an indicator of admin costs<br />Inefficient operatio...
Automation – case study<br /><ul><li>Zynga is the top Facebook game company
Farmville, CityVille, Mafia Wars, Zynga Poker, FrontierVille, Café World, etc.
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Why Cloud Management Makes Sense

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RightScale Webinar: Cloud is the most nebulous and abused term in information technology today. It describes multiple, disparate service models and has been retroactively applied to countless legacy technologies in attempts to keep them current. In this webinar, we'll discuss the cloud technology landscape and where RightScale fits in to drive agility, cost, and time savings above cloud infrastructure. RightScale has been investing heavily for the past four years to make cloud infrastructure easy to leverage. This webinar will clarify elements that are straightforward, what continues to be difficult, and the impact on your schedule and budget.

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  • Welcome to Why Cloud Management Makes Sense
  • In cloud computing, the edge of the demarca
  • In cloud computing, the edge of the demarca
  • Use unix analogy here.
  • Not all companies are this bigDatabase failover analogyMovie and tracking shot analogy
  • RS has 160 people working on this
  • Use linux analogy here
  • RightScale manages clouds Private cloud partners enable (Cloud.com, Eucalyptus) Together:Speed to implementationPurpose-built solutionIntegrated technologiesMarket view &amp; business model alignmentAWS-compatible hybrid environmentsTwo support optionsOpen source: Free editionCommercial: Equivalent features, functionality and commercial offerings to that with RightScale &amp; AWS
  • Why Cloud Management Makes Sense

    1. 1. Why Cloud Management Makes Sense<br />September 1, 2011<br />Watch the video of this webinar<br />
    2. 2. Your Panel Today<br />Presenting<br /><ul><li>Michael Crandell, CEO, RightScale @michaelcrandell
    3. 3. Uri Budnik, Director, ISV Partner Program, RightScale @uribudnik</li></ul>Q&A <br />Chad Carty, Account Manager, RightScale<br />Please use the “Questions” window to ask questions any time!<br />
    4. 4. Agenda<br />Cloud computing tidal shift<br />Why cloud management?<br />Automation<br />Cloud-ready solutions<br />Control<br />Portability<br />Questions & Answers<br />Please use the “Questions” window to ask questions any time!<br />
    5. 5. Tidal Shift in Computing<br />Source - Lew Tucker, Cisco<br />
    6. 6. Tidal Shift in Computing<br /><ul><li> Big Switch – electricity grid
    7. 7. New IT Stack (replacing LAMP)
    8. 8. Third Revolution</li></ul>Source - Lew Tucker, Cisco<br />
    9. 9. What do we mean by Cloud?<br /><ul><li>Cloud is a metaphor for complexity that does not need to be managed
    10. 10. The edge of the Cloud serves as a point of demarcation
    11. 11. The concept of utility based computing goes back to the 60s*</li></ul>James Urquhart** calls it an application centric operations model<br />*John McArthy **Wisdom of Clouds Blog and Cisco<br />
    12. 12. Four horsemen<br />Cut costs<br />Improve agility<br />Increase scale & reliability<br />Leverage best practices<br />Highly effective layers of abstraction<br />SaaS – cloaked below the browser<br />PaaS – cloaked below the code<br />IaaS – cloaked below the OS<br />Each layer achieves scalability & <br /> reliability through uniformity<br />True IaaS clouds are API-driven<br />What’s Driving Cloud?<br />
    13. 13. Public IaaS Vendors<br />
    14. 14. So what’s the problem?<br /><ul><li>Paying attention to design
    15. 15. Using cloud != designing for cloud
    16. 16. Accidental tourist in cloud
    17. 17. Sign up, launch servers, sit back
    18. 18. Good cloud design
    19. 19. Secure
    20. 20. Reliable
    21. 21. No lock-in</li></li></ul><li>The DIY Trap<br /><ul><li>Most clouds are a set of APIsand/or a simple UI to launchservers – is that what you need?
    22. 22. These are basic building blocks, not a management system
    23. 23. How should you spend your time?</li></ul>Managing multiple users with different levels of access<br /><ul><li>Configuration management and app lifecycle management
    24. 24. Track usage and costs across applications and business units
    25. 25. All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etc</li></ul>What do you do about IT or development personnel unilaterally opening a cloud account and deploying an environment?<br />
    26. 26. The Reason for Cloud Management<br /><ul><li>Automation
    27. 27. Cloud-ready solutions
    28. 28. Control
    29. 29. Portability
    30. 30. A good cloud management platform delivers:
    31. 31. Ability to focus above the complexity & tedious work – to your core competency
    32. 32. Agility to IT and business
    33. 33. ROI almost immediately</li></li></ul><li>Why Cloud Management?Reason #1<br />Automation<br />
    34. 34. Automation<br />IDC - Virtualization 2.0 - Dec 2006<br />IDC - Virtualization 2.0 - Dec 2006<br />
    35. 35. Automation<br />Operational efficiency<br />Source: Deepak Patil, GFS 2006<br />
    36. 36. Automation<br />Operational efficiency<br />Server-to-admin ratio is an indicator of admin costs<br />Inefficient operations as low as 20:1<br />Above average ratio 150:1 (enterprises typically in the 70 to 140 range)<br />Best practices over 2,000:1<br />Savings on admin costs of easily 50%<br />Source: Deepak Patil, GFS 2006<br />
    37. 37. Automation – case study<br /><ul><li>Zynga is the top Facebook game company
    38. 38. Farmville, CityVille, Mafia Wars, Zynga Poker, FrontierVille, Café World, etc.
    39. 39. 275 million monthly active users!!
    40. 40. 5 new players join Zynga every second
    41. 41. 10% of the world’s internet population plays Zynga games every month
    42. 42. FarmVille added 25 million daily active </li></ul> users in its first five months<br /><ul><li>If FarmVille were a country, it would </li></ul> be the 5th largest in the world<br />Source: Interop presentation, Zynga VP of Infrastructure, May 2011<br />and appdata.com August 29, 2011<br />
    43. 43. Automation – case study<br />Source: Zynga CTO – Infrastructure; InterOp, May 2011<br />
    44. 44. Why Cloud Management?Reason #2<br />Cloud-Ready Solutions<br />
    45. 45. Cloud Ready Solutions<br />“RightScale the Latest to Provide App Store for Infrastructure”<br /> by Derrick Harris<br />
    46. 46. ServerTemplates<br />Modular – Portable – Transparent – Dynamic<br />Application<br />Developer<br /><ul><li>Application
    47. 47. Cloud libraries
    48. 48. Web framework</li></ul>App Libraries<br />Environment config<br />Sysadmin defined<br /><ul><li>syslog config
    49. 49. SSH keys
    50. 50. Apache config</li></ul>Common config<br />Vendor provided<br /><ul><li>Ubuntu/RHEL/</li></ul> …<br /><ul><li>MySQL/Oracle/…
    51. 51. Tomcat/Jboss/</li></ul> …<br />S/W Packages<br />OS<br />Virtual machine<br />
    52. 52. Parenthesis: What are ServerTemplates?<br />Configuring servers<br />through bundling Images:<br />Custom MySQL 5.0.24 (CentOS 5.2)<br />Configuring servers<br />with ServerTemplates:<br />Custom MySQL 5.0.24 (CentOS 5.4)<br />MySQL 5.0.36 (CentOS 5.4)<br />MySQL 5.0.36 (Ubuntu 8.10)<br />MySQL 5.0.36 (Ubuntu 8.10) 64bit<br />A set of configuration directives that will install and configure software on top of the base image<br />Frontend Apache 1.3 (Ubuntu 8.10)<br />Frontend Apache 2.0 (Ubuntu 9.10) - patched<br />CMS v1.0 (CentOS 5.4)<br />CMS v1.1 (CentOS 5.4)<br />My ASP appserver (windows 2008)<br />My ASP.net (windows 2008) – security update 1<br />My ASP.net (windows 2008) – security update 8<br />SharePoint v4 (windows 2003) – 32bit<br />SharePoint v4 (windows 2003) –64bit<br />SharePoint v4.5 (windows 2003) –64bit<br />…<br />Base Image<br />Very few and basic<br />Win 2003<br />CentOS 5.2<br />Ubuntu 8.10<br />CentOS 5.4<br />Win 2007<br />Ubuntu 9.10<br />
    53. 53. ServerTemplates<br />VS.<br />Integrated approach that puts together all the parts needed to architect single & multi-server deployments<br />
    54. 54. Scalable Web Applications<br />
    55. 55. Dev & Test<br />Available, Easily Provisioned Resources <br />
    56. 56. Batch Processing / Grid Computing<br />Challenges<br />For IT<br />High capital investment, typically low capacity utilization<br />Scheduling conflicts, constant provisioning<br />Specialized architectural and operational skills<br />Specialized software applications and unique datasets<br />For End Users<br />Wait for resources<br />Limited to resources available in the datacenter <br />
    57. 57. Self-Service IT Portal<br />
    58. 58. Why Cloud Management?Reason #3<br />Control<br />
    59. 59. Monitoring<br />Logs + audit entries<br />Alerts & escalations<br />Last access<br />User management<br />Authentication, SSO<br />Roles, permissions<br />Umbrella accounts<br />Accountability<br />Cost tracking & quotas<br />Real-time run rate projs.<br />Control<br />
    60. 60. Infrastructure Audit<br /><ul><li>Review of all Security Groups or SSH Keys
    61. 61. Includes audit of all Regions
    62. 62. Security Group audit analyzes public ports, or all ports
    63. 63. SSH Key audit analyzes running servers, or all servers
    64. 64. Up to 10 audits can be stored, with one being marked as a baseline for comparison
    65. 65. Audits can be downloaded as text or JSON files</li></li></ul><li>Why Cloud Management?Reason #4<br />Portability<br />
    66. 66. Portability<br />Yankee Group, 2010<br />
    67. 67. Portability<br /><ul><li>Lock-in dangers
    68. 68. Data has mass
    69. 69. Vendor contracts
    70. 70. Vendor features & APIs
    71. 71. Multi-cloud scenarios
    72. 72. Within a public cloud / between public clouds
    73. 73. Public / private hybrid
    74. 74. What you should do
    75. 75. Preserve multiple choices for any service
    76. 76. Keep contracts to length you can predict
    77. 77. Avoid unique services & APIs
    78. 78. Anticipate moving – set up small footprints elsewhere
    79. 79. Pilot a private cloud
    80. 80. Design for portability: architecture choices matter</li></li></ul><li>It’s a multi-cloud world<br /><ul><li>Not all clouds are created equal
    81. 81. Once upon a time there was the expectation that a clear Linux top choice would emerge
    82. 82. Clouds will proliferate and companies will differentiate to compete
    83. 83. Keep your options open, </li></ul> …like she does<br />Source: FailBlog.org<br />
    84. 84.
    85. 85. Human Capital<br />Initial Deployment <br />Ongoing Maintenance<br />Efficiency Gains <br />67-85%<br />Efficiency Gains <br />~ 50%<br />Cloud APIs or Consoles<br />RightScale<br />www.rightscale.com/whitepapers<br />Time<br />Cloud Management ROI<br />
    86. 86. www.rightscale.com/tco-calculator<br />
    87. 87. “We want to use clouds, not build them” <br /> — Adrian Cockcroft, Netflix Infrastructure Team<br />Source: Qcon San Francisco 2010 Presentation<br />
    88. 88. Getting Started and Q&A<br />Next up in the Getting Started series:<br />September 8<br />5 Quick Wins for the Cloud<br />- Brian Adler, PS Architect<br /><ul><li> Rafael Saavedra, VP Engineering</li></ul>www.rightscale.com/getting-started<br />Contact RightScale:<br />(866) 720-0208<br />sales@rightscale.com<br />www.rightscale.com<br />More Info:<br />Webinar archive: RightScale.com/webinars<br />White papers: RightScale.com/whitepapers<br />Free Edition: RightScale.com/free<br />

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