Health Care Toolbox 2.0
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Presentation to the toronto health board on how to leverage web 2.0 and social media for health promotion
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Health Care Toolbox 2.0
- 1. Health Care Tool box 2.0 Need multi-channel image
- 2. It used to be that new media was an afterthought in the marketing space
- 3. Communications were pretty simple
- 4. We were a paper driven society
- 5. ... And then things changed
- 6. and became a bit more complicated
- 8. “ The world is in the middle of an ongoing conversation . A marketer’s challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value .” John D Hayes – CMO American Express
- 9. Today you will learn how to extend the conversation and leverage the power of web 2.0 and social media to educate, engage and track public perceptions on health related topics
- 10. Before you can add value and extend the conversation, there a few things you should know…
- 11. Did you know?
- 18. What is Web 2.0?
- 20. What is Social Networking? http:// www.youtube.com/watch?v =6a_KF7TYKVc
- 21. What is social networking/ media?
- 24. If all you are doing is printing brochures and maintaining a hard to find static website, you aren’t doing enough. You need to join the conversation online to extend how, where, and when you promote health and related topics
- 25. How?
- 27. Social media in Canada starts with
- 33. YouTube
- 35. friend or foe?
- 38. Leveraging web 2.0 to track public perception on health topics
- 40. Get yourself a feed aggregator
- 43. Social Bookmarking in Plain English
- 44. Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon
- 50. Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) Senior Director, Mobile & Interactive Carlson Marketing