What will WordPress look like in 2015 and beyond.

1. The Future of
WordPress

2. WordPress
The Content
Management
System of Record

3. Tomás Puig
Sr. Director, Labs
at WP Engine
@tnpuig
#CMSR

4. Introduction
The Current State of CMS
The CMSR in Action
Thoughts on Product

5. Introduction
The Current State of CMS
The CMSR in Action
Thoughts on Product

6. The purpose of this document is to
discuss the future of WordPress as an
advanced application and CMS
system. It was initially given at
WordCamp San Diego 2015.
@tnpuig #CMSR

7. Introduction
The Current State
The CMSR in Action
Thoughts on Product

8. For this talk we will be discussing
WordPress in the context of larger
websites.
@tnpuig #CMSR

9. State of the CMS

10. For a decade the CMS has not
changed in use.
@tnpuig #CMSR

11. What is a CMS?
@tnpuig #CMSR

12. It is a computer application that allows
publishing, editing and modifying
content, organizing, deleting as well as
maintenance from a central interface.
(wikipedia)
@tnpuig #CMSR

13. @tnpuig #CMSR
Forrester Wave
Report Q1 2015

14. Major films like Forrester don’t even
admit WordPress’ existence in the
high end market.
@tnpuig #CMSR

15. @tnpuig #CMSR
Forrester Wave
Report Q1 2015

16. The Landscape
The Current State of CMS
The CMSR in Action
Thoughts on Product

17. For years, we’ve one had
one figurehead
broadcasting to many
people.

18. Today our customers communicate in a social
and connected way.

19. SUCCESSFUL CONTENT
IS ALL ABOUT CONTEXT.
Who will see it? When will they see it?Where does it live?
These are the questions that will help us reach the audiences we want with the messages
we want them to see (and the messages they want to see from us).

20. Many of these CMS options were built
before the explosion of new devices
hit the market.
@tnpuig #CMSR

21. To support 80% of mobile devices you
need to be available to 156 different
models.
@tnpuig #CMSR

23. “Over the next five years, our goals
are around taking our next generation
of services, Instagram, Messenger,
WhatsApp and Search and helping
them connect billions of people and
become important businesses in their
own right.” (Zuckerberg)
http://seekingalpha.com/article/2607755-facebooks-fb-ceo-mark-zuckerberg-on-q3-2014-results-earnings-call-transcript
@tnpuig #CMSR

24. The future of multi content
ecosystems will be living in the
medium of which they were designed
for.
@tnpuig #CMSR

25. “Social media companies tell us
what to read based on what’s most
recent or most popular, We see it
differently. We count on editors and
artists, not clicks and shares, to
determine what’s important.”
(Snapchat)
@tnpuig #CMSR

26. @tnpuig #CMSR

27. So not only supporting the huge
proliferation of devices but
following industry practice of a
multiple applications strategy.
@tnpuig #CMSR

28. It is clear current CMS technology
does not allow access to all the
needed use cases required by
businesses in the coming years.
@tnpuig #CMSR

30. A new model of content system will
soon emerge into prominence to serve
needs in a more efficient way.
@tnpuig #CMSR

31. I like to call this the content
management system of record
(CMSR).
@tnpuig #CMSR

32. The “content management system of
record” (CMSR) will act as a source of
truth for content to flow into, be
modified, and output to any system
that needs to access it.
@tnpuig #CMSR

33. A rich environment for creatives and
editors that acts as an API for your
development teams.
@tnpuig #CMSR

34. Seamlessly marrying the technical
needs of developers with the ease of
use required by the content creators.
@tnpuig #CMSR

35. WordPress will become the universal
orchestration layer for rich content on
the web.
@tnpuig #CMSR

36. To truly be a (CMSR) it must
accomplish four major goals. (besides
the basics of scale, support, legal, and
other table stakes)
@tnpuig #CMSR

37. 1. Content must flow freely in and out
of the system with minimal hassle.
@tnpuig #CMSR

38. 2. It decrease the time to market (TTM)
of all content and device support.
@tnpuig #CMSR

39. 3. Allow flexibility and creativity in the
display methods (both device and
viewing OS)
To be application and device
agnostic.
@tnpuig #CMSR

40. 4. Provide a best in class content and
developer workflow that is not
overcomplicated.
@tnpuig #CMSR

41. WordPress is best positioned to be
used as the leading (CMSR). The
reason is threefold: Open source,
proven workflows, and huge market
adoption.
@tnpuig #CMSR

42. The Landscape
The Current State of CMS
The CMSR in Action
Recent Developments
Thoughts on Product

43. Some fantastic examples of early
stage CMSR in action. Courtesy of
Krogsgard and Post Status.
@tnpuig #CMSR

44. Bloomberg Politics uses WordPress to
publish, but based on the front-end of
the website, you’d never know it.
@tnpuig #CMSR

45. Mashable uses WordPress to publish,
but their front-end is not WordPress at
all.
@tnpuig #CMSR

46. The New York Times uses the
WordPress REST API for a variety of
things. They are able to use the API in
combination with their proprietary
CMS.
@tnpuig #CMSR

47. So it is clear that besides WordPress
powering 23% of the internet it will
begin to power the CMSR revolution
as well.
@tnpuig #CMSR

48. The Landscape
The Current State of CMS
The CMSR in Action
Thoughts on Product

49. The quickest way to gain users is to
have a product that disrupts the
market.
@tnpuig #CMSR

50. A disruptive innovation gives new
consumers access to product historically
only available to consumers with a lot of
money or skill.
(Andreesen)

51. It's a fabricated myth that disruptive
innovation is about destruction: It's
about creation
(Andreesen)

52. Disruptive innovation shrinks
inequality, by bringing to lower-income
consumers things that only richer
consumers had.
(Andreesen)

53. Rich people always had books, music,
clean clothes. Disruptive innovation
made these things available to many
more people.
(Andreesen)

54. Printing press disrupted books from
scribes; recorded music disrupted live
concerts in homes, washing machines
disrupted live-in maids.
(Andreesen)

55. A new product for a previously
underserved market it is typically
cheaper than existing product.
(Andreesen)
http://venturebeat.com/2014/12/02/marc-andreessen-teaches-startups-what-disruption-is-really-
about-in-17-tweets/

56. WordPress has and will continue to
disrupt the market and for that we
should be grateful.
@tnpuig #CMSR

57. Thank you.
@tnpuig #CMSR