Wikipedia Survey
Wikimania Buenos Aires
26 August 2009
Collaborative Creativity Group
United Nations University MERIT
Rish...
BACKGROUND

• Wikimedia Foundation &
  United Nations University MERIT
• First official Wikipedia survey (for readers and
...
BACKGROUND

• Online survey hosted at MERIT. Code reviewed
  by WP technical community
• Survey went live November 2008
• ...
RESEARCH QUESTIONS / OBJECTIVES

• Who is contributing to Wikipedia and how?
• Who is using Wikipedia?
• What are users' a...
SCOPE

• Questionnaire contains 50+ questions (with
  sub-questions) on a broad variety of topics
  and is broken down int...
ANALYSIS

• Extensive data cleaning (removed more than
  3500 cases)
• First sub-reports shared with WMF
  – Survey Overvi...
ANALYSIS - NEXT STEPS

• August 2009 – Share moderately anonymized
  data with WMF and make available additional
  sub-rep...
LANGUAGE EDITION SURVEYS

• 22 languages (incl. 2 surveys for chinese)
• Started with largest language editions
• Added fu...
LANGUAGE EDITION SURVEYS
LOCATION

• Responses
  from 231
  countries
USER/ACTIVITY TYPES

• Readers 66%
  Contributors 31%

• Contributors:
  4 hrs / week

• Additional
  categorization
  bas...
AGE

• Quartile: 18 yrs - 22 yrs - 30 yrs - 85 yrs

                    Type          Avg Age
          All respondents   ...
GENDER

• Gender by user type
• Female: 30% readers, 12.5% contributors
EDUCATION

• High levels of education (esp. given avg ages)
• Contributors slightly higher than readers
  (~ 50% with tert...
MOTIVATIONS TO CONTRIBUTE

• Ranked motivations (1st - 4th)
REASONS FOR NOT CONTRIBUTING
HOW TO INCREASE CONTRIBUTION

• I would be much likelier to contribute, if …
FOCUS AREAS AND EXPERTISE

• Culture & Arts most popular, Technology &
  Applied Sciences (then History, Geography)
• 70-9...
FOCUS AREAS AND EXPERTISE
PERCEPTIONS OF QUALITY

• Quality compared to “traditional”
  encyclopedia
  – Reliability (only category where “tradition...
QUALITY - RELIABILITY

• The information provided is correct
QUALITY - DEPTH

• The information provides deep understanding
  of a topic
QUALITY - VARIETY

• A wide range of topics is dealt with
PERCEPTIONS OF QUALITY

• Contributors are both more critical
  (reliability, understandability) and more
  supportive (al...
ANNEX – ADDITIONAL TABLES
MOTIVATIONS TO CONTRIBUTE
REASONS FOR NOT CONTRIBUTING
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UNU MERIT Wikipedia Survey

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Overview of the Wikipedia Survey data analysis. The survey is a collaboration between UNU MERIT and the Wikimedia Foundation.

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UNU MERIT Wikipedia Survey

  1. 1. Wikipedia Survey Wikimania Buenos Aires 26 August 2009 Collaborative Creativity Group United Nations University MERIT Rishab Ghosh, Ruediger Glott, Philipp Schmidt http://ccg.merit.unu.edu schmidt@merit.unu.edu
  2. 2. BACKGROUND • Wikimedia Foundation & United Nations University MERIT • First official Wikipedia survey (for readers and contributors) • Questionnaire developed with community input and building on existing research • Translated into 22 languages by Wikipedia community
  3. 3. BACKGROUND • Online survey hosted at MERIT. Code reviewed by WP technical community • Survey went live November 2008 • Link to survey was posted in page headers of WP sites • Staggered across different language editions to deal with traffic loads
  4. 4. RESEARCH QUESTIONS / OBJECTIVES • Who is contributing to Wikipedia and how? • Who is using Wikipedia? • What are users' and contributors' perceptions of quality? • Pragmatic findings that help the WMF improve use and benefits. • Establish baseline for possible monitoring system (panel studies)
  5. 5. SCOPE • Questionnaire contains 50+ questions (with sub-questions) on a broad variety of topics and is broken down into sections: – General, Contributing, Reading, Non-contributors, Ex-contributors • 310,000 users/contributors accessed the survey • 175,000 valid responses
  6. 6. ANALYSIS • Extensive data cleaning (removed more than 3500 cases) • First sub-reports shared with WMF – Survey Overview (available via blog) – Non-contributors (for WMF presentation) – Quality
  7. 7. ANALYSIS - NEXT STEPS • August 2009 – Share moderately anonymized data with WMF and make available additional sub-reports • November 2009 – Publish comprehensive survey report (including all sub-reports) • Post publication – Open access to all fully anonymized data
  8. 8. LANGUAGE EDITION SURVEYS • 22 languages (incl. 2 surveys for chinese) • Started with largest language editions • Added further editions based on interest by WMF, availability of volunteer translators, and diversity of sample • Top 5 language editions ~ 80% respondents • Russian largest group (tested against manipulation)
  9. 9. LANGUAGE EDITION SURVEYS
  10. 10. LOCATION • Responses from 231 countries
  11. 11. USER/ACTIVITY TYPES • Readers 66% Contributors 31% • Contributors: 4 hrs / week • Additional categorization based on focus areas
  12. 12. AGE • Quartile: 18 yrs - 22 yrs - 30 yrs - 85 yrs Type Avg Age All respondents 25.22 Readers 24.79 Contributors 26.14 Female 23.79 Male 25.69
  13. 13. GENDER • Gender by user type • Female: 30% readers, 12.5% contributors
  14. 14. EDUCATION • High levels of education (esp. given avg ages) • Contributors slightly higher than readers (~ 50% with tertiary education)
  15. 15. MOTIVATIONS TO CONTRIBUTE • Ranked motivations (1st - 4th)
  16. 16. REASONS FOR NOT CONTRIBUTING
  17. 17. HOW TO INCREASE CONTRIBUTION • I would be much likelier to contribute, if …
  18. 18. FOCUS AREAS AND EXPERTISE • Culture & Arts most popular, Technology & Applied Sciences (then History, Geography) • 70-90% of contributors self-identify as “experts” • Highest shares of experts in technical and scientific fields • Focus areas do not correspond perfectly with expertise levels. “Geography & Places” attracts high levels of contributors, but comparatively low levels of expertise.
  19. 19. FOCUS AREAS AND EXPERTISE
  20. 20. PERCEPTIONS OF QUALITY • Quality compared to “traditional” encyclopedia – Reliability (only category where “traditional” received higher scores) – Broadness – Variety – Depth – Understandability – Timeliness • Compare reader and contributor responses
  21. 21. QUALITY - RELIABILITY • The information provided is correct
  22. 22. QUALITY - DEPTH • The information provides deep understanding of a topic
  23. 23. QUALITY - VARIETY • A wide range of topics is dealt with
  24. 24. PERCEPTIONS OF QUALITY • Contributors are both more critical (reliability, understandability) and more supportive (all other dimensions) than readers. • Relationship between transparency, understanding of the processes and mechanisms, and perception of quality.
  25. 25. ANNEX – ADDITIONAL TABLES
  26. 26. MOTIVATIONS TO CONTRIBUTE
  27. 27. REASONS FOR NOT CONTRIBUTING

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