These slides cover topic is Top Digital templates to save you time when auditing and implementing! This is especially applicable for agencies, or anyone conducting conduct internal digital audits. I will be sharing anonymised copies of actual templates, that I use when a consulting. You will save a huge amount of time by starting with a template, as it provide structure and process (i.e you just fill in the gaps). Templates, I will be sharing include: • GA heathchecks • GTM audit • Technical SEO audits • PPC audits • Media Forecasting Sheets • API tricks to auto-audit The focus of these audit templates is to answer these 3 questions: • What are we doing right • What are we doing wrong • Where are the quick wins Thanks! Phil.

1. PPC, SEO & Analytics Templates!
Phil Pearce
Senior Web Analyst

2. Fun fact, I`m an Identical Twin...
”I successfully cloned myself to increase my productivity” ;)

3. Web Analytics
Exchange
mentor
750 GA
questions answered
Tracking
protection
group
Intro
Phil Pearce
Google Analytics Expert and GTM specialist
www.linkedin.com/in/philpearce

4. AdWordsClients & implementations – lots!

5. Please ask lots of questions
and save/bookmark the templates links
Prize at the end for
- Most templates
- Best templates

6. Templates
1. GA heath checks
2. GTM audit
3. Technical SEO audits
4. PPC audits
5. Media Forecasting Sheets
6. API tricks to auto-audit

7. Download link
bit.ly/analyticstemplates

8. 1. GA heathchecks

9. 2. GTM audit

10. 3. Technical SEO audits

11. SEO tools mention

12. 4. PPC audits

13. 5. Media Forecasting Sheets

14. Templates
6. API tricks to auto-audit
http://bit.ly/qatemplate

15. Templates
6. API tricks to auto-audit
http://clearclu.es/gaMngmt

16. Questions & Feedback
Thankyou & Answers

17. Prize at the end for
- Most templates
- Best templates

18. Topic for next session?
1. Dashboard automation, GoogleSheet, Embed API, Gekko boards etc
2. How to sell/empower analytics or GTM internally (i.e GTM benefits)
3. Analytics for Finance sites
4. Building Analytics teams and strategic frameworks
5. State of the Analytics industry report & commentary on the DAA
yearly skills survey.
6. Using GA Benchmarking & competitive intel tools
7. VoC tools (e.g. qualaroo & google consumer surveys)
8. Or anything listed here in my arsenal of talks:
www.slideshare.net/phildpearce/phils-measurecamp-session-card

19. 3. Google Tag Manager
(implementation tricks & universal migrations
mistakes to avoid)
1. Analytics Processes
(REAN, LEAN, WAMM)
2. SEO dataLayer
(JSONLD)
4. Free tools
(YandexMetrica, Quill, Google Surveys)
5. Dashboards
(GA initially, then
GoogleSheets & Embed
API )