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Analytics Crystal maze

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Analytics Crystal maze

Published in: Data & Analytics

Analytics Crystal maze

  1. 1. Crystal Maze: Analytics Challenge
  2. 2. #MeasureCamp Welcome from your hosts Phil Pearce PPC and Analytics Expert Freelancer @philpearce phildpearce@gmail.com www.linkedin.com/in/philpearce @jonoalderson www.linkedin.com/in/jonoalders jonoalderson.com Jono Alderson
  3. 3. Intro Video http://www.youtube.com/watch?v=wJCQbQ_azpM
  4. 4. Intro 1. Survey - Who heard of Crystal Maze? 2. What`s is the Crystal Maze challenge? 3. Analytics themed Crystal Maze...
  5. 5. Agenda - Task (groups of 4 people) 1. Skill 2. Physical 3. Mental 4. Mystery - Optional task if there is a tie for first - Final challenge for leading team
  6. 6. Please break into Teams of 4 - Team Names/Colours 1. Team one: Ninja 2. Team two: Jedi`s 3. Team three: Guru`s 4. Team four: Evangelists 5. Team five: Angels 6. Team six: Grand Mothers 7. Team seven: Masters 8. Team eight: Experts
  7. 7. Please break into Teams of 4 - Pick a team leader - ONE laptop per team - Internet connection is needed for tasks. - Think about who to assign task 1. Skill (brains person) 2. Physical (brawn person) 3. Mental (creative person - ideally iphone user) 4. Mystery (adventurous person)
  8. 8. Each task has two crystals up for grabs (for first and second place) The team with the most crystals at the end will complete for the final challenge.
  9. 9. Skill Task: Setup - Give the laptop to the person doing the task - Log into jono.blog@gmail.com password: xxxxx - Go google.co.uk - Team leader: Put hand up when ready.
  10. 10. Skill Task - Go to Google Analytics on my BUTTON START (start timer) - Write down Crystal pass phrase - run to the front - press button and hand the Crystal pass phrase to a Richard O'Brian
  11. 11. Skill Task - Find the crystal (singular) - NOT in settings, realtime or Browser/ISP/Hostname report, or ecommerce, or advanced segments, or MCF. - URL report - Title report - Page Grouping - Event Cat, Event Action, Event Label, Event page - Source/Medium/Campaign/Content/KW - Site Search and site search category - CustomVars 1-5 - User timing - Social report
  12. 12. Well done!! [Hand out 2 crystals]
  13. 13. Physical Rearrange this RegEx... xxxxxx
  14. 14. Place "(not provided)" Blind fold
  15. 15. Physical: Testing... [insert funny photo to check blind fold on]
  16. 16. Physical: Get Ready... There is no time limit on this task. You MUST press save. And you MUST press the table exit button.
  17. 17. Press go button
  18. 18. [Insert screenshot of completed task]
  19. 19. Well done!! [Hand out 2 crystals]
  20. 20. Mental Login: coolgtmstuff@gmail.com password: philsrulesgtm8
  21. 21. Mental Number of Tags * 100 Divided by number of Rule Add number of users = Number Enter Pin (4digits) - you only get one attempt.
  22. 22. Mental Number of Tags * 100 (e.g. 1tag* 100 = 100) Divided by number of Rule (100/1rule = 100) Add number of users (100 + 1user = 101) = Number (0101pin) Enter Pin (4digits) - you only get one attempt.
  23. 23. Mental Number of Tags * 100 (e.g. 46tag* 100 = 4600) Divided by number of Rule (4600/100rules = 100) Add number of users (4600 + 100user = 4700) = Number (4700pin) Enter Pin (4digits) - you only get one attempt per team member
  24. 24. Well done!! [Hand out 2 crystals]
  25. 25. Mystery I`m a metric, but I`m not in analytics. My average is different in men vs women. I can be used to measure inactive rates. I burn, but I`m not measured in litres. What am I? (1st crystal) How much has Richard used today? (2nd crystal)
  26. 26. Well done!! [Hand out 2 final crystals]
  27. 27. If Draw for 1st place Metrics Mallets mallet • No reputation • No 3 second pauses • No buzz words (big data, it depends, avinash says)
  28. 28. Final Analytics challenge Earn prizes - 60sec = £40 (£10 each) - 90sec = box chocolates for team + free mice - 120sec = box chocolates for team
  29. 29. Final challenge - But... - Wearing measure specks - In wind tunnel - Only 60seconds
  30. 30. Report Task Audience Tab > Adwords > Campaigns > Click tab > Sort Clicks Descending Motion Graph > Volume (y) > cost (x) > CPA for goal1 (z), > grouped by month > over 12months time range Play motion chart.
  31. 31. Well done & Thankyou!

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