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What is PharmaForce International’s Research Methodology
What is PharmaForce International’s Research Methodology
What is PharmaForce International’s Research Methodology
What is PharmaForce International’s Research Methodology
What is PharmaForce International’s Research Methodology
What is PharmaForce International’s Research Methodology
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What is PharmaForce International’s Research Methodology

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http://www.pharmaforce.biz | Carrying out a successful research experiment can be difficult. In this presentation PharmaForce shares some of their helpful research tips.

http://www.pharmaforce.biz | Carrying out a successful research experiment can be difficult. In this presentation PharmaForce shares some of their helpful research tips.

Published in: Business, News & Politics
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  • 1. What is PharmaForce International’s Research Methodology? December 2013 PharmaForce International Inc. Insightful Intelligence with a Global Reach Corporate Headquarters 2645 Perkiomen Avenue • Reading, PA 19606 • (610) 370-5640 • Fax (610) 370-5641 • www.pharmaforce.biz
  • 2. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES Research Techniques • Unique combination of field research methodologies can be utilized in any therapeutic area(s)  Unstructured peer interviews conducted by professional staff  Questionnaire web-based surveys  Highly detailed benchmarking questionnaires  Expert panels • Through these survey techniques, PharmaForce has the ability to rapidly develop product and commercial strategy perceptions from key customer constituencies, such as:  KOLs  Physicians  High prescribers Copyright 2013 by PharmaForce International R E A D I N G, P A 1
  • 3. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES Field-Tested Primary Source Research Approach  More than 90% of the information for any project is derived from one-on-one interviews with individuals in the industry • Includes current and former employees of target organizations  Interviewers draw a common bond with interview targets and engage in peer-to- peer discussions about topics of common interest • Supplemented with searches of all relevant electronic and printed databases, including PharmaForce’s proprietary databases developed over the past two decades Database of qualified contacts in the pharmaceutical industry exceeds 50,000 worldwide Copyright 2013 by PharmaForce International R E A D I N G, P A Includes personnel in almost every sales and marketing function from sales representatives to senior management 2
  • 4. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES Field-Tested Primary Source Research Approach (cont’d) Typically, 25% of interviewees participate willingly, while another 25% refuse to participate • Strong interviewing skills come into play with the middle 50% as key partial pieces of data are culled from their limited responses • Ability to trade data on previously researched companies dramatically increases level of cooperation Triangulation of data from contacts who are customers, suppliers and company employees results in multiple confirmations of findings from all perspectives • One-on-one discussions with multiple knowledgeable sources result in verification of data • Previous research experience on the topics allows for the widest possible knowledge base of the target deliverables and key resources All employees participate in an ongoing training program to improve interviewing techniques and identify the latest trends in the industry Member of PBIRG and EphMRA Copyright 2013 by PharmaForce International R E A D I N G, P A 3
  • 5. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES Interviewing Methodology Target company Competitors Former employees Clinical trial investigators Formulary managers Advertising agencies Physicians, thought leaders, hospitals and other medical personnel Advocacy and cooperative groups, convention personnel, CME development firms, etc. Existing database Copyright 2013 by PharmaForce International R E A D I N G, P A 4
  • 6. THANK YOU Contact Me For more information about PharmaForce International, please contact Allison Becker or Marija Jukic at: 1-610-370-5640 or pfi@pharmaforce.biz 5 Copyright 2013 by PharmaForce International R E A D I N G, P A

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