http://www.pharmaforce.biz | Carrying out a successful research experiment can be difficult. In this presentation PharmaForce shares some of their helpful research tips.

1. What is PharmaForce International’s
Research Methodology?
December 2013
PharmaForce International Inc.
Insightful Intelligence with a Global Reach
Corporate Headquarters
2645 Perkiomen Avenue • Reading, PA 19606 • (610) 370-5640 • Fax (610) 370-5641 • www.pharmaforce.biz

2. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
Research Techniques
•
Unique combination of field research methodologies can be utilized in any
therapeutic area(s)
 Unstructured peer interviews conducted by professional staff
 Questionnaire web-based surveys
 Highly detailed benchmarking questionnaires
 Expert panels
•
Through these survey techniques, PharmaForce has the ability to rapidly
develop product and commercial strategy perceptions from key customer
constituencies, such as:
 KOLs
 Physicians
 High prescribers
Copyright 2013 by PharmaForce International R E A D I N G, P A
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3. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
Field-Tested Primary Source Research Approach
 More than 90% of the information for any project is derived from one-on-one
interviews with individuals in the industry
• Includes current and former employees of target organizations
 Interviewers draw a common bond with interview targets and engage in peer-to-
peer discussions about topics of common interest
• Supplemented with searches of all relevant electronic and printed
databases, including PharmaForce’s proprietary databases developed over
the past two decades
Database of qualified
contacts in the
pharmaceutical industry
exceeds 50,000
worldwide
Copyright 2013 by PharmaForce International R E A D I N G, P A
Includes personnel in
almost every sales and
marketing function from
sales representatives to
senior management
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4. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
Field-Tested Primary Source Research Approach
(cont’d)
Typically, 25% of
interviewees participate
willingly, while another 25%
refuse to participate
• Strong interviewing skills come into play with the
middle 50% as key partial pieces of data are culled
from their limited responses
• Ability to trade data on previously researched
companies dramatically increases level of
cooperation
Triangulation of data from
contacts who are customers,
suppliers and company
employees results in
multiple confirmations of
findings from all
perspectives
• One-on-one discussions with multiple
knowledgeable sources result in verification of
data
• Previous research experience on the topics allows
for the widest possible knowledge base of the
target deliverables and key resources
All employees participate in an ongoing training program to improve interviewing
techniques and identify the latest trends in the industry
Member of PBIRG and EphMRA
Copyright 2013 by PharmaForce International R E A D I N G, P A
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5. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
Interviewing Methodology
Target
company
Competitors
Former employees
Clinical trial investigators
Formulary managers
Advertising agencies
Physicians, thought leaders, hospitals
and other medical personnel
Advocacy and cooperative groups, convention personnel,
CME development firms, etc.
Existing database
Copyright 2013 by PharmaForce International R E A D I N G, P A
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6. THANK YOU
Contact Me
For more information about PharmaForce International,
please contact Allison Becker or Marija Jukic at:
1-610-370-5640
or
pfi@pharmaforce.biz
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Copyright 2013 by PharmaForce International R E A D I N G, P A