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The importance of segmenting  our target audiences Training Workshop on Disseminating MDG Indicators and Statistical Information A stana, Kazakhstan, 23-25 November 2009 Petteri Baer, Regional Adviser, UNECE
Good user relations are important, because… ,[object Object],[object Object],[object Object]
If we do not know our users ,[object Object],[object Object],[object Object]
Different user groups have different need structures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Back to the basics: Who are our stakeholders? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One way to categorize users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why segment users (1)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why segment users? (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The importance of user friendly  Database services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In the East European, Caucasus and Central Asian countries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The media is our partner ,[object Object],[object Object],[object Object]
Relations with the business community – difficult but rewarding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The research community – aspects for building good relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other important stakeholders and users of a statistical information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proactive is the magic word ,[object Object],[object Object],[object Object],[object Object],[object Object]
The importance of good contact information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For good user interaction at least a  Customer Database  is needed ,[object Object],[object Object],[object Object],[object Object]
Marketing Customers Mana- gement Adminis- tration Sales Product   development Development projects Customer database Customer intelligence Project  intelligence Contact intelligence Lead  intelligence Information retrievals Quote intelligence Campaign intelligence Customer Database Customer service F unctions   I nformation providers  I nformation users Project groups
Remember! ,[object Object],[object Object],[object Object]

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The importance of segmenting target audiences and developing user-friendly statistical services

  • 1. The importance of segmenting our target audiences Training Workshop on Disseminating MDG Indicators and Statistical Information A stana, Kazakhstan, 23-25 November 2009 Petteri Baer, Regional Adviser, UNECE
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
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  • 14.
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  • 16.
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  • 18. Marketing Customers Mana- gement Adminis- tration Sales Product development Development projects Customer database Customer intelligence Project intelligence Contact intelligence Lead intelligence Information retrievals Quote intelligence Campaign intelligence Customer Database Customer service F unctions I nformation providers I nformation users Project groups
  • 19.