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Esprit

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Petr Václavek
Petr Václavek

Esprit online engagement for new perfume

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f o r C o t y I n t e r n a t i o n a l
1. Shrnutí zadání
ESPRIT je medzinárodná mladá lifestyle značka Pozitívny postoj k životu: RADOSŤ, JEDNODUCHOSŤ, FAREBNOSŤ, MLADOSŤ, DOBRÁ KVALITA, ŽIVOTNÝ ŠTÝL, DOSTUPNOŠT PRE KAŽDÉHO, ...  najsilnejšia lifestyle značka v COTY portfóliu  konkurenčná značka MEXX Cieľová skupina: Muži a ženy 15 - 25 r.
ESPRIT CELEBRATION Mother brand oslavuje 40 let Koncept “Love Celebration” Launch nové vůně (he/she)
CREATIVE CONCEPT SUPPORT Key visual TV Print PR GWP + POS 6 tis. ks
NAŠE ÚKOLY
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