2. Why you need good presentation skills
• “The rest of the team will need to know about
the new product launch, make sure you brief
them”
• “This new technology will reduce the amount of
paperwork we do. You will need to ensure the
staff know how to use it.”
• “Could you pitch your advertising ideas to the
client please?”
4. Why?
• Aim – “ To tell the audience about ….”
• Describe the results of ….
• Explain the benefits of ….
• Persuade the audience that they will enjoy…
5. Who?
• How many people will be attending?
• How much do they already know about the
subject?
• What is their attitude towards me likely to be?
6. When?
• Does the presentation have to be given?
• How much time do I have to prepare?
• How much time will there be to speak?
10. Get started!
• Structuring the presentation
“Tell them what you’re going to tell them, tell
them, tell them what you’ve told them”
11. Introduction
• Welcome
• Who we are and our experience with the subject
• Motivation for the audience to listen
• Title of the presentation
• Structure of the presentation
• Duration
• Ground rules for the audience
• Aim of the presentation
12. Development
• Depends on what you are trying to
achieve, but:
Humour
Anecdote
Visual aids
Personal notes
Voice, movement, gesture
To pass assignments, this and the big one but also – there is a life outside this course!
Ask these questions in the right order
Thinking not just of this assignment, but of others you may do in the future, with a view to persuading your audience
Will your audience be?Number will affect the style of delivery – discuss the subject? Not with a large group – keep to Q&AsVenue / seatingDon’t give long-winded explanations of things they already know.Useful phrase –’Before I go into detail, let me set the scene for those who are new to this subject area’Attitude – may have to take care with words
Planning – fail to prepare, prepare to fail5 mins – tight and punchy, not long and drawn outIf not enough time – anything complex can be given out on handouts for people to read in their own time
Room layout, seating (facing, can all hear, not near window), equipment, tidy room, accessories
Brainstorm all the points you can think of connected to your subject – do it!! – Trim it off, thinking about ‘who’
Visual aids / video – people remember images
Clear and logical so the audience can understand it.Beginning, middle and end - introduction, development, conclusion
Motivation – why should they listen? Save them money, benefit their health, find a new interest, come up with an innovative way to advertise, which will make money, found out something really interestingMake it an impact title (like a headline)Structure – tell them what we’re going to tell themDuration – 5 mins – stick to it, noone wants to hang around!Ground rules – when can they ask questions? Always include a Q&A moment – interact!Aim – useful phrase – ‘by the end of this presentation you will be able to …..’ ‘In 5 mins time you will know about….’
May be about the need for change advertising focus, how a programme’s audience has changed over timeHumour – do not offendAnecdote – often better than a jokePersonal notes – expected by audience, no need to hide them – but not scripts
Signpost and summary – important points, ‘justbefore I finish let me briefly remind you of what I said….’, ‘let me draw this altogether’Way ahead – what must the audience do?You may wish to take questions now
