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Always be learning - be more certain with minimal effort - Pieter Koenis @ UX crunch session 17-09-2019

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At the UX crunch event in Amsterdam I shared some of my favorite UX research methods to gather customer insights with minimal effort.

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Always be learning - be more certain with minimal effort - Pieter Koenis @ UX crunch session 17-09-2019

  1. 1. Be more certain UX Crunch 17 September 2019
  2. 2. Be more certain ...with minimal effort UX Crunch 17 September 2019
  3. 3. Who Pieter Koenis Introduction
  4. 4. Who Pieter Koenis I started my career as a backpacker Continued in sales & marketing Following I became product manager And finally it all fell into place… I got into UX research Introduction
  5. 5. Introduction
  6. 6. Introduction
  7. 7. Introduction
  8. 8. Introduction It is my passion to empower product teams with customer insights.
  9. 9. Customer ˈkʌstəmə/ A person who buys goods or services from a shop or business. Introduction The capacity to gain an accurate and deep understanding of someone or something. Insight ˈɪnsʌɪt/
  10. 10. Listen in to support or sales calls
  11. 11. Listen in with support or sales calls 1. Contact the manager of your support or sales team 2. Make an appointment ● A support or sales team ● 30 min spare time Bonus ● Coffee for both you and your colleague What you needPreparation - 2 min
  12. 12. Hang out with your customers
  13. 13. Hang out with your customers 1. Check for places or events 2. Sign-up or buy tickets Pro tip ● Go alone ● A free evening ● Interest to learn Bonus ● You’ll most likely get free pizza and beers What you needPreparation - 5 min
  14. 14. Online testing
  15. 15. Letusers help you
  16. 16. “ What was this website about? Online testing
  17. 17. “ What was this website about? Online testing
  18. 18. Online testing 1. Make a screenshot of the page you want to test 2. Write a short scenario for the testers 3. A tool like UsabilityHub or just show people slides ● A way to show screens ● People from your target audience What you needPreparation - 5 min
  19. 19. Paper (prototype) co-generative session
  20. 20. Paper (prototype) co-generative session 1. Print your website or prototype 2. Make a 30 minute appointment with some people of your target audience ● Paper, scissors and a pen ● People from your target audience Pro tip ● Let the participants lead What you needPreparation - 20 min
  21. 21. Guerrilla testing
  22. 22. Guerrilla testing 1. Write a script for a 5-10 min interview 2. Prototype or design (optional) Preparation - 30 min
  23. 23. Guerrilla testing 1. Write a script for a 5-10 min interview 2. Prototype or design (optional) Pro tip ● Go somewhere people have spare time ● Bring an incentive ● A place where your target audience is ● Preferably someone who can take notes What you needPreparation - 15 min
  24. 24. Books I recommend
  25. 25. “ The will to perfect your research, may stop you from doing research at all.
  26. 26. Thank you! Let’s connect on LinkedIn Pieter Koenis pieter@alwaysbelearning.nl +31 6 5253 9660 www.alwaysbelearning.nl

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