Personal Information
Organization / Workplace
Auckland, New Zealand New Zealand
Occupation
Digital Strategist
Website
www.peterjthomson.com
About
Digital Strategist specialising in marketing and new product development. I have over ten years experience in translating business strategy into new brands, products and marketing campaigns. I specialise in digital strategy for financial services, tech and B2B brands. Past clients include Barclays, Panasonic, Philips, Toshiba and HTC. I'm usually responsible for:
- Using design thinking to map user experience and uncover customer insights
- Linking the business strategy and marketing strategy
- Planning, analyzing and tracking digital marketing campaigns
- Mapping the business model and user experience for new products
- Planning and implementing organisational change
Tags
peter thomson
peterjthomson
innovation warehouse
social media
london startups
converge+uk
branding
design
brand guidelines
photography styles
photography
business strategy
design thinking
value proposition canvas
ux design
business model canvas
service design
rebrand
logo
brand design
startup accelerator
startup incubator
klaus bravenboer
co-working
techcity
hot-desking
5in5
ignite
petcha kutcha
five in five
london
digital
pr
behavioural economics
keep calm
enigma machine
bletchley park
marketing
strategy
See more
- Presentations
- Documents
- Infographics
A framework for measuring social media activity
Wise Words Consulting
•
13 years ago
BIM for Construction, BPMs and Owners
Marc Goldman
•
14 years ago
Five in Five Presentation Style
Peter Thomson
•
11 years ago
Execution eats strategy for breakfast
Peter Thomson
•
13 years ago
Designing For Interaction
Chris Bernard
•
16 years ago
What Is Design
Shimon Shmueli
•
15 years ago
SeedInvest Pitch Presentation Template
SeedInvest
•
8 years ago
Talking European
Babel PR
•
10 years ago
Brand Design System: Innovation Warehouse
Peter Thomson
•
10 years ago
Facebook - What You'd Forgotten (and Why it Matters)
Mat Morrison
•
11 years ago
PR: That Was Then, This Is Now
Todd Defren
•
13 years ago
Developing your own planning style - remix
Richard Huntington
•
14 years ago
Interaction Design & Children Conference 2002
Ferry den Dopper
•
16 years ago
Jeff Lynn - Seedrs - UK - Equity Crowdfunding in Europe - Stanford Engineering - Feb 10 2014
Burton Lee
•
10 years ago
Breaking up with "Engagement"
Dena Walker
•
11 years ago
SeedInvest Overview
aaronkellner
•
10 years ago
Bim Enabled Ipd
marybk
•
15 years ago
SeedInvest Halo - Private Funding Platforms for Angel Groups and Incubators (sept 2013)
Kiran Lingam
•
10 years ago
What is Called Design Thinking?
Michael Dila
•
15 years ago
Social business - what if businesses couldn't lie?
Ross Breadmore
•
12 years ago