This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience there is urgency to act. Research cites reliable studies to back up arguments.

1. Persuasive Strategies
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2. Claim
Example: I am going to
try to convince you that
chocolate is a healthy
snack.
State your argument.

3. Big Names
Example: Former U.S.
president Bill Clinton
thinks that junk food
should be taken out of
vending machines.
Important people or experts can
make your argument seem more
convincing.

4. Logos
Example: A
Snickers bar has
280 calories and 30
grams of sugar.
That’s not very
healthy.
Facts, numbers, and information
can be very convincing.

5. Pathos
Example: Your
donation might just
get this puppy off
the street and into
a good home.
Getting people to feel happy, sad,
or angry can help your argument.

6. Ethos
Example: Believe
me! I’ve been there
before. I’m just
like you.
If people believe and trust in you,
you’re more likely to persuade
them.

7. Kairos
Example: This is a
one-time offer. You
can’t get this price
after today.
Try to convince your audience that
this issue is so important they
must act now.

8. Research
Example: A recent
study found that
students who watch
TV during the week
don’t do as well in
school.
Using reliable research can help
your argument seem convincing.