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Persuasive strategies


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This shows some of the techniques we have used in our speeches.

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Persuasive strategies

  1. 1. Persuasive Strategies Copyright 2006 IRA/NCTE. All rights reserved. materials may be reproduced for educational purposes. Images ©2006 Microsoft Corporation. All rights reserved.
  2. 2. ClaimState your argument. Example: I am going to try to convince you that chocolate is a healthy snack.
  3. 3. Big NamesImportant people or experts canmake your argument seem moreconvincing. Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
  4. 4. LogosFacts, numbers, and informationcan be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
  5. 5. PathosGetting people to feel happy, sad,or angry can help your argument. Example: Your donation might just get this puppy off the street and into a good home.
  6. 6. EthosIf people believe and trust in you,you’re more likely to persuadethem. Example: Believe me! I’ve been there before. I’m just like you.
  7. 7. KairosTry to convince your audience thatthis issue is so important theymust act now. Example: This is a one-time offer. You can’t get this price after today.
  8. 8. ResearchUsing reliable research can helpyour argument seem convincing. Example: A recent study found that students who watch TV during the week don’t do as well in school.