Defining Content Categorization for a Website

SITE MAPPINGTO DEFINECATEGORIZATIONJason Levine, Creative Director

• Improve usability• Focus on needs of main user types that visit site• Create a simpler site architecture• Increase usage• Strengthen the brand image

ORIGINAL SITE

TOP LEVEL NAVIGATION : WORKFORCE EXPLORERTop Navigation My Labor Market Data Library Home Career Center WA Labor Market Info. Washington Labor Current Economic Career Center Plan Your Career Publications and Recent Articles and Publications and Tools for the Data About Us Whats New? Guest User Registered User Market Information Plain Talk Data Pages Dashboards Conditions Feature Reports Publications Reports Hound by Area Current Nonfarm Industry Current Current Economic Access Yourself Employment / Employment Employment / Conditions Career Cluster Tool Numbers and Consumer Price Unemployment Estimates Page Unemployment Five Tools for Trends Index (CPI) Jobs for the Situation Job Vacancy and Situation Details About Rapid Where are YOU Need help finding a Local WorkSource Monthly Reports Quarterly Reports Annual Reports Periodic Reports Sidewalk Benefits Reports Local Area Business Notes Occupations Reemployment Going? (PDF) job? Offices Economist (PDF) Unemployment Career and (PDF) Numbers and Statistics (LAUS) Covered Occupation Trends Employment Page Industry Trends Employment and Information Employment Washington Labor 2009 Washington Job Vacancy Wages (ES-202) Outlook Writing a resume County Profiles Occupational Focus Situation Reports Market Quarterly State Labor Market Survey Report, Review, 2nd and Economic Spring 2010 Occupational Data Training In Local Area Profile Labor Area Quarter 2010 Report PAge Labor Market Writing a cover County Data Tables Washington State Summaries Income Information by Area Labor Market letter Information 2009 Agricultural Job Vacancy Around the State Business Workforce In Survey by WDA, Interviewing Reports Employment Quarterly Census Financial Aid Washington State Spring 2010 Industry Trends Dynamics of Employment & Data Library Wages Job Applicants and Press Releases Job Vacancy Openings Counts Job Hunting Tips Survey from ESD Methodology, My Articles and Find a Regional Spring 2010 (QCEW) Page Topic Labor Force, Publications and Publications Labor Economist Employment, Reports 2009 Washington Unemployment, State Employee and Unemployment Benefits Survey Side Labor Market Report Agricultural Data Rates Navigation Information Page Archives: Job Occupational Wage Vacancy and Rates Local Employment Benefits Survey Household Reports Dynamics (LEHD) Labor Force, Page Occupational Employment, Employment Tool Bar Occupation Local Area Find Training Find Training Find Career industry Numbers and Unemployment, Explorer Profile Programs Providers Employers Clusters Trends Trends Projections and Unemployment Projections Page Footer Rates Navigation Press Release Population Customers Data Dashboards Publications Wages & Training Interactive Tools Glossary Tour Miscellaneous Data Info. Page Unemployment Business Owners / Industry Trends Current Publications & Training Resources Glossary Home Site Map Feedback Contact Us Help Privacy Policy Terms of Use Labor Market Insurance Employers Employment Reports Page Information Claimants Counts Situation Numbers and Wage and Benefits Tour Job Seekers Trends Information Assessments News Media Career Clusters Research Analyst Find Employers Student Local Area Profile Occupation Teachers / Explorer Counselors Training Programs Workforce Professionals Training Providers

REPLIC ATION : LABOR MARKET LABELINGTop Navigation My Labor Market Data Library Home Career Center WA Labor Market Info. Washington Labor Current Economic Career Center Plan Your Career Publications and Recent Articles and Publications and Tools for the Data About Us Whats New? Guest User Registered User Market Information Plain Talk Data Pages Dashboards Conditions Feature Reports Publications Reports Hound by Area Current Nonfarm Industry Current Current Economic Access Yourself Employment / Employment Employment / Conditions Career Cluster Tool Numbers and Consumer Price Unemployment Estimates Page Unemployment Five Tools for Trends Index (CPI) Jobs for the Situation Job Vacancy and Situation Details About Rapid Where are YOU Need help finding a Local WorkSource Monthly Reports Quarterly Reports Annual Reports Periodic Reports Sidewalk Benefits Reports Local Area Business Notes Occupations Reemployment Going? (PDF) job? Offices Economist (PDF) Unemployment Career and (PDF) Numbers and Statistics (LAUS) Covered Occupation Trends Employment Page Industry Trends Employment and Information Employment Washington Labor 2009 Washington Job Vacancy Wages (ES-202) Outlook Writing a resume County Profiles Occupational Focus Situation Reports Market Quarterly State Labor Market Survey Report, Review, 2nd and Economic Spring 2010 Occupational Data Training In Local Area Profile Labor Area Quarter 2010 Report PAge Labor Market Writing a cover County Data Tables Washington State Summaries Income Information by Area Labor Market letter Information 2009 Agricultural Job Vacancy Around the State Business Workforce In Survey by WDA, Interviewing Reports Employment Quarterly Census Financial Aid Washington State Spring 2010 Industry Trends Dynamics of Employment & Data Library Wages Job Applicants and Press Releases Job Vacancy Openings Counts Job Hunting Tips Survey from ESD Methodology, My Articles and Find a Regional Spring 2010 (QCEW) Page Topic Labor Force, Publications and Publications Labor Economist Employment, Reports 2009 Washington Unemployment, State Employee and Unemployment Benefits Survey Side Labor Market Report Agricultural Data Rates Navigation Information Page Archives: Job Occupational Wage Vacancy and Rates Local Employment Benefits Survey Household Reports Dynamics (LEHD) Labor Force, Page Occupational Employment, Employment Tool Bar Occupation Local Area Find Training Find Training Find Career industry Numbers and Unemployment, Explorer Profile Programs Providers Employers Clusters Trends Trends Projections and Unemployment Projections Page Footer Rates Navigation Press Release Population Customers Data Dashboards Publications Wages & Training Interactive Tools Glossary Tour Miscellaneous Data Info. Page Unemployment Business Owners / Industry Trends Current Publications & Training Resources Glossary Home Site Map Feedback Contact Us Help Privacy Policy Terms of Use Labor Market Insurance Employers Employment Reports Page Information Claimants Counts Situation Numbers and Wage and Benefits Tour Job Seekers Trends Information Assessments News Media Career Clusters Research Analyst Find Employers Student Local Area Profile Occupation Teachers / Explorer Counselors Training Programs Workforce Professionals Training Providers

REPLIC ATION : LABOR MARKET REPORTTop Navigation My Labor Market Data Library Home Career Center WA Labor Market Info. Washington Labor Current Economic Career Center Plan Your Career Publications and Recent Articles and Publications and Tools for the Data About Us Whats New? Guest User Registered User Market Information Plain Talk Data Pages Dashboards Conditions Feature Reports Publications Reports Hound by Area Current Nonfarm Industry Current Current Economic Access Yourself Employment / Employment Employment / Conditions Career Cluster Tool Numbers and Consumer Price Unemployment Estimates Page Unemployment Five Tools for Trends Index (CPI) Jobs for the Situation Job Vacancy and Situation Details About Rapid Where are YOU Need help finding a Local WorkSource Monthly Reports Quarterly Reports Annual Reports Periodic Reports Sidewalk Benefits Reports Local Area Business Notes Occupations Reemployment Going? (PDF) job? Offices Economist (PDF) Unemployment Career and (PDF) Numbers and Statistics (LAUS) Covered Occupation Trends Employment Page Industry Trends Employment and Information Employment Washington Labor 2009 Washington Job Vacancy Wages (ES-202) Outlook Writing a resume County Profiles Occupational Focus Situation Reports Market Quarterly State Labor Market Survey Report, Review, 2nd and Economic Spring 2010 Occupational Data Training In Local Area Profile Labor Area Quarter 2010 Report PAge Labor Market Writing a cover County Data Tables Washington State Summaries Income Information by Area Labor Market letter Information 2009 Agricultural Job Vacancy Around the State Business Workforce In Survey by WDA, Interviewing Reports Employment Quarterly Census Financial Aid Washington State Spring 2010 Industry Trends Dynamics of Employment & Data Library Wages Job Applicants and Press Releases Job Vacancy Openings Counts Job Hunting Tips Survey from ESD Methodology, My Articles and Find a Regional Spring 2010 (QCEW) Page Topic Labor Force, Publications and Publications Labor Economist Employment, Reports 2009 Washington Unemployment, State Employee and Unemployment Benefits Survey Side Labor Market Report Agricultural Data Rates Navigation Information Page Archives: Job Occupational Wage Vacancy and Rates Local Employment Benefits Survey Household Reports Dynamics (LEHD) Labor Force, Page Occupational Employment, Employment Tool Bar Occupation Local Area Find Training Find Training Find Career industry Numbers and Unemployment, Explorer Profile Programs Providers Employers Clusters Trends Trends Projections and Unemployment Projections Page Footer Rates Navigation Press Release Population Customers Data Dashboards Publications Wages & Training Interactive Tools Glossary Tour Miscellaneous Data Info. Page Unemployment Business Owners / Industry Trends Current Publications & Training Resources Glossary Home Site Map Feedback Contact Us Help Privacy Policy Terms of Use Labor Market Insurance Employers Employment Reports Page Information Claimants Counts Situation Numbers and Wage and Benefits Tour Job Seekers Trends Information Assessments News Media Career Clusters Research Analyst Find Employers Student Local Area Profile Occupation Teachers / Explorer Counselors Training Programs Workforce Professionals Training Providers

REPLIC ATION : PUBLIC ATION / REPORTTop Navigation My Labor Market Data Library Home Career Center WA Labor Market Info. Washington Labor Current Economic Career Center Plan Your Career Publications and Recent Articles and Publications and Tools for the Data About Us Whats New? Guest User Registered User Market Information Plain Talk Data Pages Dashboards Conditions Feature Reports Publications Reports Hound by Area Current Nonfarm Industry Current Current Economic Access Yourself Employment / Employment Employment / Conditions Career Cluster Tool Numbers and Consumer Price Unemployment Estimates Page Unemployment Five Tools for Trends Index (CPI) Jobs for the Situation Job Vacancy and Situation Details About Rapid Where are YOU Need help finding a Local WorkSource Monthly Reports Quarterly Reports Annual Reports Periodic Reports Sidewalk Benefits Reports Local Area Business Notes Occupations Reemployment Going? (PDF) job? Offices Economist (PDF) Unemployment Career and (PDF) Numbers and Statistics (LAUS) Covered Occupation Trends Employment Page Industry Trends Employment and Information Employment Washington Labor 2009 Washington Job Vacancy Wages (ES-202) Outlook Writing a resume County Profiles Occupational Focus Situation Reports Market Quarterly State Labor Market Survey Report, Review, 2nd and Economic Spring 2010 Occupational Data Training In Local Area Profile Labor Area Quarter 2010 Report PAge Labor Market Writing a cover County Data Tables Washington State Summaries Income Information by Area Labor Market letter Information 2009 Agricultural Job Vacancy Around the State Business Workforce In Survey by WDA, Interviewing Reports Employment Quarterly Census Financial Aid Washington State Spring 2010 Industry Trends Dynamics of Employment & Data Library Wages Job Applicants and Press Releases Job Vacancy Openings Counts Job Hunting Tips Survey from ESD Methodology, My Articles and Find a Regional Spring 2010 (QCEW) Page Topic Labor Force, Publications and Publications Labor Economist Employment, Reports 2009 Washington Unemployment, State Employee and Unemployment Benefits Survey Side Labor Market Report Agricultural Data Rates Navigation Information Page Archives: Job Occupational Wage Vacancy and Rates Local Employment Benefits Survey Household Reports Dynamics (LEHD) Labor Force, Page Occupational Employment, Employment Tool Bar Occupation Local Area Find Training Find Training Find Career industry Numbers and Unemployment, Explorer Profile Programs Providers Employers Clusters Trends Trends Projections and Unemployment Projections Page Footer Rates Navigation Press Release Population Customers Data Dashboards Publications Wages & Training Interactive Tools Glossary Tour Miscellaneous Data Info. Page Unemployment Business Owners / Industry Trends Current Publications & Training Resources Glossary Home Site Map Feedback Contact Us Help Privacy Policy Terms of Use Labor Market Insurance Employers Employment Reports Page Information Claimants Counts Situation Numbers and Wage and Benefits Tour Job Seekers Trends Information Assessments News Media Career Clusters Research Analyst Find Employers Student Local Area Profile Occupation Teachers / Explorer Counselors Training Programs Workforce Professionals Training Providers

REPLIC ATION : WAGE INFORMATIONTop Navigation My Labor Market Data Library Home Career Center WA Labor Market Info. Washington Labor Current Economic Career Center Plan Your Career Publications and Recent Articles and Publications and Tools for the Data About Us Whats New? Guest User Registered User Market Information Plain Talk Data Pages Dashboards Conditions Feature Reports Publications Reports Hound by Area Current Nonfarm Industry Current Current Economic Access Yourself Employment / Employment Employment / Conditions Career Cluster Tool Numbers and Consumer Price Unemployment Estimates Page Unemployment Five Tools for Trends Index (CPI) Jobs for the Situation Job Vacancy and Situation Details About Rapid Where are YOU Need help finding a Local WorkSource Monthly Reports Quarterly Reports Annual Reports Periodic Reports Sidewalk Benefits Reports Local Area Business Notes Occupations Reemployment Going? (PDF) job? Offices Economist (PDF) Unemployment (PDF) Numbers and Career and Statistics (LAUS) Covered Trends Occupation Page Industry Trends Employment and Employment Information Employment Washington Labor 2009 Washington Job Vacancy Wages (ES-202) Outlook Writing a resume County Profiles Occupational Focus Situation Reports Market Quarterly State Labor Market Survey Report, Review, 2nd and Economic Spring 2010 Occupational Data Labor Market Training In Local Area Profile Labor Area Quarter 2010 Report Writing a cover County Data Tables PAge Information by Washington State Summaries Income Labor Market letter Area Job Vacancy Information Around the State Business 2009 Agricultural Workforce In Survey by WDA, Interviewing Reports Employment Quarterly Census Financial Aid Washington State Spring 2010 Industry Trends Dynamics of Employment & Data Library Wages Job Applicants and Press Releases Job Vacancy Openings Counts Job Hunting Tips Survey from ESD Methodology, My Articles and Find a Regional Spring 2010 (QCEW) Page Topic Labor Force, Publications and Publications Labor Economist Employment, Reports 2009 Washington Unemployment, State Employee and Unemployment Benefits Survey Side Labor Market Report Agricultural Data Rates Navigation Information Page Archives: Job Occupational Wage Vacancy and Rates Local Employment Benefits Survey Household Reports Dynamics (LEHD) Labor Force, Page Occupational Employment, Employment Tool Bar Occupation Local Area Find Training Find Training Find Career industry Numbers and Unemployment, Explorer Profile Programs Providers Employers Clusters Trends Trends Projections and Unemployment Projections Page Footer Rates Navigation Press Release Population Customers Data Dashboards Publications Wages & Training Interactive Tools Glossary Tour Miscellaneous Data Info. Page Unemployment Business Owners / Industry Trends Current Publications & Training Resources Glossary Home Site Map Feedback Contact Us Help Privacy Policy Terms of Use Labor Market Insurance Employers Employment Reports Page Information Claimants Counts Situation Numbers and Wage and Benefits Tour Job Seekers Trends Information Assessments News Media Career Clusters Research Analyst Find Employers Student Local Area Profile Occupation Teachers / Explorer Counselors Training Programs Workforce Professionals Training Providers

DEEP DIVE : C AREER CENTER Career Center Publications by Publications How Do I... Timeframe and Reports Job Vacancy Featured Economic Occupational Industry Regional Special Annual Bi-Annual Quarterly Monthly Search: By Advanced Issue Papers and Benefits Presentations Author Search Reports Reports Reports Reports Reports Reports Reports Reports Reports Reports Surveys2009 WA State Employment- Business Jobs for the 2009 Agricultural WA State 2009 Job Vacancy 2010 Economic 2009 WA State Job Vacancy Business AgricultureGreen Economy Around the State Based Local Employment Sidewalk Workforce in WA Green Economy Survey Report, Symposium Labor Market and Survey Report, Employment Employment and Jobs Forest Reports Economic Dynamics Economist State Jobs (pdf) Spring 2010 Presentations Economic Report Spring 2010 Dynamics Wage ReportsProducts Survey Indicators Quarterly Census 2010 Quarterly Census Job Vacancy 2010 Yakima Job Vacancy Job Vacancy of Employment Occupational Future Outlook Five Tools For 2009 Agricultural of Employment Agriculture Labor Area Survey Report by Economic Survey Report by Around the StateSurvey Report, and Wages Employment and for Occupations Rapid Workforce in WA and Wages Reports Summaries WDA, Spring Symposium WDA, Spring Reports Spring 2010 Report, 1st Wage Estimates Mixed Reemployment State Report, 1st 2010 Presentations 2010 Quarter 2010 (pdf) Quarter 2010 2010 WA Labor Market Job Vacancy Job Vacancy WA Labor Market Job Vacancy NAFTA: A Ten- 2010 Spokane Occupational Quarterly Review, WorkSource Survey Survey Quarterly Review, Labor AreaSurvey Report, Entry Points QCEW Reports County Profiles Year and E.WA. Employment and 2nd Quarter 2010 Impact Report Methodology, Methodology, 2nd Quarter 2010 Summaries Spring 2010 Retrospective Presentations Wage Estimates (pdf) Spring 2010 Spring 2010 (pdf) (pdf) More Issue 2009 WA StateFive Tools For 2009 WA State Papers 2009 Economic County Data Employees 2008 QCEW County Data Rapid Labor Market and Symposium Tables Benefits Survey Annual Report TablesReemployment Economic Report Presentations Report Archives 2009 WA State 2009 Spokane WorkSource Distressed Areas Employees Symposium Impact Report List Benefits Survey Presentations Report Targeted April 2009 State 2010 Targeted Employment of the State Employment Areas List Webcast Areas List 2010 Distressed Areas List County Profiles

REPLIC ATION : C AREER CENTER Career Center Publications by Publications How Do I... Timeframe and Reports Job Vacancy Featured Economic Occupational Industry Regional Special Annual Bi-Annual Quarterly Monthly Search: By Advanced Issue Papers and Benefits Presentations Reports Reports Reports Reports Reports Reports Reports Reports Reports Reports Author Search Surveys2009 WA State Employment- Business Jobs for the 2009 Agricultural WA State 2009 Job Vacancy 2010 Economic 2009 WA State Job Vacancy Business AgricultureGreen Economy Around the State Based Local Employment Sidewalk Workforce in WA Green Economy Survey Report, Symposium Labor Market and Survey Report, Employment Employment and Jobs Forest Reports Economic Dynamics Economist State Jobs (pdf) Spring 2010 Presentations Economic Report Spring 2010 Dynamics Wage ReportsProducts Survey Indicators Quarterly Census 2010 Quarterly Census Job Vacancy 2010 Yakima Job Vacancy Job Vacancy of Employment Occupational Future Outlook Five Tools For 2009 Agricultural of Employment Agriculture Labor Area Survey Report by Economic Survey Report by Around the StateSurvey Report, and Wages Employment and for Occupations Rapid Workforce in WA and Wages Reports Summaries WDA, Spring Symposium WDA, Spring Reports Spring 2010 Report, 1st Wage Estimates Mixed Reemployment State Report, 1st 2010 Presentations 2010 Quarter 2010 (pdf) Quarter 2010 2010 WA Labor Market Job Vacancy Job Vacancy WA Labor Market Job Vacancy NAFTA: A Ten- 2010 Spokane Occupational Quarterly Review, WorkSource Survey Survey Quarterly Review, Labor AreaSurvey Report, Entry Points QCEW Reports County Profiles Year and E.WA. Employment and 2nd Quarter 2010 Impact Report Methodology, Methodology, 2nd Quarter 2010 Summaries Spring 2010 Retrospective Presentations Wage Estimates (pdf) Spring 2010 Spring 2010 (pdf) (pdf) More Issue 2009 WA StateFive Tools For 2009 WA State Papers 2009 Economic County Data Employees 2008 QCEW County Data Rapid Labor Market and Symposium Tables Benefits Survey Annual Report TablesReemployment Economic Report Presentations Report Archives 2009 WA State 2009 Spokane WorkSource Distressed Areas Employees Symposium Impact Report List Benefits Survey Presentations Report Targeted April 2009 State 2010 Targeted Employment of the State Employment Areas List Webcast Areas List 2010 Distressed Areas List County Profiles

REPLIC ATION : C AREER CENTER Career Center Publications by Publications How Do I... Timeframe and Reports Job Vacancy Featured Economic Occupational Industry Regional Special Annual Bi-Annual Quarterly Monthly Search: By Advanced Issue Papers and Benefits Presentations Author Search Reports Reports Reports Reports Reports Reports Reports Reports Reports Reports Surveys2009 WA State Employment- Business Jobs for the 2009 Agricultural WA State 2009 Job Vacancy 2010 Economic 2009 WA State Job Vacancy Business AgricultureGreen Economy Around the State Based Local Employment Sidewalk Workforce in WA Green Economy Survey Report, Symposium Labor Market and Survey Report, Employment Employment and Jobs Forest Reports Economic Dynamics Economist State Jobs (pdf) Spring 2010 Presentations Economic Report Spring 2010 Dynamics Wage ReportsProducts Survey Indicators Quarterly Census 2010 Quarterly Census Job Vacancy Job Vacancy 2010 Yakima Job Vacancy of Employment Occupational Future Outlook Five Tools For 2009 Agricultural of EmploymentSurvey Report by Agriculture Labor Area Survey Report by Economic Survey Report by Around the State and Wages Employment and for Occupations Rapid Workforce in WA and Wages WDA, Spring Reports Summaries WDA, Spring Symposium WDA, Spring Reports Report, 1st Wage Estimates Mixed Reemployment State Report, 1st 2010 2010 Presentations 2010 Quarter 2010 (pdf) Quarter 2010 2010 WA Labor Market Job Vacancy Job Vacancy WA Labor Market Job Vacancy NAFTA: A Ten- 2010 Spokane Occupational Quarterly Review, WorkSource Survey Survey Quarterly Review, Labor Area Survey Report, Entry Points QCEW Reports County Profiles Year and E.WA. Employment and 2nd Quarter 2010 Impact Report Methodology, Methodology, 2nd Quarter 2010 Summaries Spring 2010 Retrospective Presentations Wage Estimates (pdf) Spring 2010 Spring 2010 (pdf) (pdf) More Issue 2009 WA State Five Tools For 2009 WA State Papers 2009 Economic County Data Employees 2008 QCEW County Data Rapid Labor Market and Symposium Tables Benefits Survey Annual Report Tables Reemployment Economic Report Presentations Report Archives 2009 WA State 2009 Spokane WorkSource Distressed Areas Employees Symposium Impact Report List Benefits Survey Presentations Report Targeted April 2009 State 2010 Targeted Employment of the State Employment Areas List Webcast Areas List 2010 Distressed Areas List County Profiles

WHY THE REPLIC ATION? We are constrained by the limitations of the English language.

Over 27 words forocean wave types in Hawaiian• kai• makai• wai• nalu• molokai• nuuanu• moanu• da ‘kine• ahupuua• wal• nulkai

There is a limited number of words for “employment” • Work • Labor • Occupation • Employment • Job

Even fewer wordsavailable for “reports” • Data • Reports • Publications • Summaries

USER TYPESDATA RESEARCH OCCUPATIONAL NEEDS Journalists Job Seekers Analysts PERSONALIZATION Job Counselors Economists My Home Page Guidance Counselors Corporate Researchers Employers Curriculum Researchers Human Resources

EmployerAge: 40Education: Bachelor’s in Business Administration from UWOccupation: Business OwnerLocation: Bellevue, WACar: 2008 BMW X5Hobbies: travel, eating out, hiking, runningFavorite TV Shows: Huskies football and basketball games, CNNHeadline News, The Daily Show, Mad Men LMEA Knowledge Site Usage Web Savviness User Goals Hire nimble, capable staff. Post job openings. View unemployment rate or unemployment data by occupation. Research wage data and trends to get a market rate for salaries. Agency Goals Make labor market information useful and meaningful to Jeff. Integrate labor market information into the hiring and business planning process.Use Cases:• Post job listings• Look up wage data to ﬁnd out what to offer new hires• Check the unemployment rate• Write job descriptions• Check current employment statistics

Job SeekerAge: 29Education: 4 quarters, Business Administration, Clark CollegeOccupation: Unemployed, formerly Administrative AssistantLocation: Vancouver, WACar: 1998 Honda CivicHobbies: Plays guitar, volunteers in school activitiesFavorite TV Shows: Ultimate Fighting, Glee, Dancing with the Stars LMEA Knowledge Site Usage Web Savviness User Goals Land a good-paying job with career advancement Learn as much as she can about career planning. Upgrade her skills through training. Be a good role model for her children in establishing a solid career and being a successful woman and mother. Agency Goals Make labor market information meaningful and easy to access for Michelle. Integrate labor market information into the job-hunting and career-planning process.Use Cases: •Find the outlook for an occupation•Search job openings •Find wage data for job listings and•Evaluate job openings for an occupations occupation •Access educational requirements•Check current unemployment rate for specific job listings•Find employer contact information •Find career and occupational•Research occupations including information those in demand or decline •Find training for an occupation

USER TYPES unemployed employed guidance counselors Seeking job Training counselors Students Seeking a Job Starting a Career students PersonasEconomists Getting Researching stats for an Data article journalists Policy curricular Analysts research Data An Employer Researchers Business Owner Hiring Manager HR Department

Samples : Sitemaps and Content Categorization Key 1.2-1 Business Employment Dynamics (.pdf) (Quarterly) 1.2-2 .pdf .ppt search Quarterly Census of Employment and Wages .xls .doc external link (QCEW) (.pdf) (Quarterly) 1.2-3 WA Labor Market Quarterly Review (.pdf) (Quarterly)Sub-Nav: Main 1.2-4 2009 WA State Labor Market and Economic Report 1.1 (.pdf) (Annual) Economic Reports 1.7-1 Job Vacancy Survey Report, Spring 2010 (.pdf) DATA RESEARCH OCCUPATIONAL NEEDS 1.7-2 Job Vacancy Survey Report by WDA, Spring 2010 (.xls) Journalists Job Seekers 1.7-3 Job Vacancy Survey Methodology, Spring 2010 1.7-4 2009 WA State Employees Benefits Survey Report (.pdf) Analysts PERSONALIZATION Job Counselors 1.7-5 Archives: Job Vacancy and Benefits Survey Reports (link page -- sorted by date - .pdf(s), .doc(s), .xls(s), etc.) 1.3-1 Economists My Home Page Guidance Counselors Jobs for the Sidewalk Economist (.pdf) 1.3-2 2010 Occupational Employment and Wage Estimates (.pdf) (Annual) 1.3-3 Corporate Researchers Subscriptions Employers Entry Points 1.3-4 WorkSource Impact Report (.pdf) Saved Searches Human Resources Curriculum Researchers 1.2 1.3-5 Occupational Full Employment SItuation Report (.pdf) Reports 1.3-6 Employment Situation Report Schedule for 2010 1.3-7 Employment Situation Reports Archive 1.3-8 Average Salaries & Benefits 1.3-9 Quarterly Workforce Indicators (LEHD) (Quarterly) 0.5-2 1.3-10 Agricultural Employment and Wages(.pdf) Size of Firm Data 1.4-1.1 Agricultural Employment and Wage Reports (Monthly) 1.4-1.2 1.4-1 2009 Agricultural Workforce in WA State (.pdf) (Annual) Agricultural Industry Data 1.4-1.3 Agricultural Information Report 1.4-1.4 Total Agricultural Employment Summary (.pdf) 1.4-0.1 Five Tools for Rapid Reemployment (.pdf) 1.4-0.2 Job Vacancy Survey Report (.pdf) (Bi-Annual) 1.4-2 1.4-0.3 Nonfarm Industry Data 2008 ECEW annual report (.pdf) (Annual) 1.4-0.4 Charts and Graphs (.xls) 1.4-0.5 Unemployment Rates (. xls) unemployed employed 1.4-0.6 Employers by Industry 1.4-0.7 guidance Employment Estimates counselors 1.4-0.8 1.4-3 Unemployment Rates Employment / Unemployment Data 1.4-0.9 Seeking Business Employment Dynamics (BED - business openings and closures) (.pdf) job Training 1.4-0.10 Labor Force, Employment, Unemployment, and counselors Students Unemployment Rates (LAUS) 1.4-0.11 Seeking a Local Employment Household Dynamics (LEHD) 1.4-0.12 Job Find Current Employment Statistics 1.4-0.13 Find or Compare Unemployment Rates 1.00 Reports & Publications 1.4-0.14 Starting a Unemployment Insurance Information 1.4-0.15 Career 1.3 Unemployment Insurance Claimant Counts Industry Reports 1.4-4.1 State Minimum Wage 1.4-4.2 Prevailing Wage Rates 2.00 Employment Resources 1.4-4.3 Annual Average Wages and Employment (.xls) 1.4-4.4 Job Applicants and Openings Counts from ESD 1.4-4.5 Income 1.4-4.6 Occupational Wage Rates 1.4-4 0.00 1.4-4.7 Homepage Wages and Benefits Jobs in Demand / Decline 1.4-4.8 students ESD Occupational Employment Projections 1.4-4.9 Benefits Information Personas 1.4 1.4-4.10 Economists Getting BLS Current Employment Statistics (CES) Regional Reports 1.4-4.11 Researching stats for an 3.00 Occupation Employment Statistics (OES) Help 1.4-4.12 Data article Wage Estimates 1.5 1.4-5.1 Articles 2009 WA State Green Economy Jobs Forest Products Industry (.pdf) 1.4-5.2 Fastest Growing Occupations 0.01 journalists Utility 1.7 1.4-5.3 Numbers and Trends Policy Economic curricular 1.4-5.4 Analysts Presentations 1.4-5 Industry Trends Industry Trends research 1.4-6.1.1 2 Year Industry Employment Projections 1.4-6.1.2 2 Year Occupational Employment Projections Data An Employer 1.4-6.2 Researchers Tax Incentives and Credits 1.4-6.3 Consumer Price Index (CPI) Business Owner Hiring Manager HR Department

Samples : Wireframes

Washington Employment Security Dept.

Site Mappingto DefineCategorizationJason Levine, Creative Director

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Defining Content Categorization for a Website

by Jason Levine on Sep 14, 2011

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Defining Content Categorization for a Website — Webinar Transcript