Emerging a User Experience Strategy
by penny hagen, design strategist at smallfire on Sep 04, 2009
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Presentation given at UXAustralia 2009. ...
Presentation given at UXAustralia 2009.
Lack of shared project vision can result in stakeholders having different expectations of project outcomes, leading to tensions in the design process. This presentation outlines a collaborative approach to developing a User Experience Strategy: a shared vision for the project that aligns all perspectives (e.g business, technical, marketing, brand), but is driven by the potential user experience.
At the centre of our approach are user stories. These help us think through what the project needs to deliver from the perspective of those who will use it. The approach has been developed over a number of projects and in this presentation we draw on a recent case study with UNSW to share techniques, experiences and learnings.
Key aspects that we’ll be sharing include:
* The use of user stories to facilitate and anchor discussions and decisions about the shape of the project (what), its purpose (why) and its possible implementation (how).
* The use of visual, tangible and collaborative design tools such as paper prototypes to allow project team members to think through issues in more concrete ways, often revealing vital questions we didn’t know existed.
* The way in which project goals, and possible ways of achieving those goals, simultaneously (re)emerge as a result of thinking through the project from a user perspective.
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