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Let the Audience Direct
- 1. Let the audience direct plug I work for Combined Artists We’re a South African production company We produced the 2010 FIFA WC draws We like live TV formats
- 2. Let the audience direct me Peter Griffiths: peter@combinedartists.co.za Interactive Editor for Carte Blanche Jumped from print (mags & newspapers) to new media and then TV
- 3. Let the audience direct carte blanche Investigative current affairs magazine show Won over 130 local & international awards Broadcasts weekly during primetime Highest TV advertising rate card in SA One of SA’s most recognised brands
- 4. Let the audience direct why do it? Bring audience closer to programming Link social media to live TV Encourage FB & Twitter interaction No dev time – uses what’s available Fun... allows room to experiment
- 5. Let the audience direct •voting
- 6. Let the audience direct voting Manipulate ratio of likes to posted content 8 story promos put on Facebook [LIKE TO SEE THIS] 4 with most likes went out 4 with least didn’t go out Live vote tally – 1 with most votes next up
- 8. Let the audience direct •voting
- 9. Let the audience direct •voting
- 10. Let the audience direct •voting
- 11. Let the audience direct •voting
- 12. Let the audience direct scripting Encourage “talking” around experiment Write links by commenting & tweeting Viewers given sample INTRO & OUTRO links Suggestions monitored in real-time Prizes to encourage involvement No straps – viewer input primary
- 13. Let the audience direct scripting
- 14. Let the audience direct •scripting video
- 15. Let the audience direct results Followers more than doubled during show Massive spike led to sustained growth
- 16. Let the audience direct •Results
- 17. Let the audience direct •results
- 18. Let the audience direct Feedback Sunday, September 12, 2010 REVIEW. Carte Blanche's 22nd birthday broadcast a brilliant hour of television, creating pitch perfect interaction with viewers. Critic: If the unofficial slogan for Carte Blanche since its inception has been “The right to see it all,” it's now added a new one: “The right to be involved in it all.”
- 19. Let the audience direct •feedback
- 20. Let the audience direct •feedback
- 21. Let the audience direct benefits Access audience via channels other than TV Closer to audience – sense of immediacy Social media now part of programming Live TV has competitive place in schedule Viewers can be trusted with editorial Viewers expect to be part of process (feedback)
- 22. Let the audience direct •Benefits )
- 23. Let the audience direct lessons learnt What we learnt in The Garden Viewers need guidelines Interaction may mean dramatic change What we learnt from Lego Pieces can make many different things Pieces may not be used In short: we gave viewers some of the control and some of the building blocks to see what they’d come up with. Next time we’ll let them bring the blocks too.
- 24. Let the audience direct Q&A old school @: peter@combinedartists.co.za twitter: @carteblanchetv