Time Warner Cable's Big Idea!

1. Digital Strategy
Trey Kilgore

2. TARGET AUDIENCE
• Most watch Television at some point (relaxation)
• Young/New families
• Wanting to get out but cant find the convenience
• Don’t really want to leave home

3. BIG IDEA
• “In Theater” Package
• Watch Movies that are in theaters, from home!
• Cheaper
• Convienient

4. SOCIAL MEDIA TACTICS
• FACEBOOK
• Visuals (70%) & Content (30%)
• Links to YouTube, Twitter, and Instagram
Posts
• Promo and Trailers for New Upcoming shows
• Big and Good News on what's happening in
the world
• TWITTER
• Popular show time reminders
• Visuals/Pictures
• Quick Responses to people
• YouTube
• Commercials
• Any relevant relating visual news
• Instagram
• Popular shows, People,
&News(That TWC Airs)

5. TIMEWARNERCABLE.COM
• Add “In Theater” to “Plans&Packages” section
• Visual promoting this New Package
• Reviews (Only Good)

6. ONLINE ADVERTISING
1. Advertisements on Facebook and YouTube
2. Accessible in Google with keywords
3. Newspaper and Magazines (People &
RollingStone)

7. INBOUND MARKETING
• “In Theater” in Use– Pay to have people in popular reality television
shows to talk and show glimpses enjoying “In Theater”
• All magazines & Paper (For ages that read and could buy)
• Sites that are popular with millions of users

8. MOBILE TACTICS

9. KPI (KEY PERFORMANCE INDICATORS)
• At least $1 billion in revenue (considering what actual theaters make)
• Most importantly- (gradual increase in use overtime)

10. BUDGET
• Only taking into account the new page screen for this “In Theater”
Package
• $3.5 Million