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How to design a modern Marketing and Communications department in an agile marketing world
 

How to design a modern Marketing and Communications department in an agile marketing world

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Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is ...

Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.

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    How to design a modern Marketing and Communications department in an agile marketing world How to design a modern Marketing and Communications department in an agile marketing world Presentation Transcript