xplur

1. {
xplure
rediscover your world.

2. Mobile ads are not personal to the user today while the mobile device
is.

3. Gartner Says Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in
2013
Google mobile revenues 8 billion October 2012: SVP and CFO
Patrick Pichette said, "Ads continue to be the bulk of [the $8 billion], the vast majority of it."
http://www.businessinsider.com/the-year-of-mobile-2012-8
Mobile advertising is not personal while the platform is personal.
Mobile advertising is different from desktop or any other means of
advertising.
Current quickfix methods of advertising will make users cynical and
advertisers cynical over long term.
http://techcrunch.com/2012/12/29/unnatural-acts-and-the-rise-of-mobile/

4. Mobile Ads today
Advertisement
banner
Some other
mobile app is
currently
running in this
part of the
screen
Full Advertisement

5. http://adwords.blogspot.com/2012/06/with-new-search-ads-in-google-maps-for.htm l
Mobile Ads today – Google mobile search and location based search
Call and directions options.

6. Mobile ads are static and not
personal just like any other
medium so far
Businesses change tactics
daily.

7. • New products
• Daily special
• Weekend offers
• Coupons
• Discounts
• Announcements
The current advertising cycle is not fast
enough for the business and for the
mobile user.
50 % DISCOUNT

8. Ben’s Pizzeria – Today’s special lunch menu – Pesto Italian
meatballs 5.99$
Haley’s barber – Haircut weekend special – kids 8$, adults 10$
Freshly baked cookies– Come and get em! 1.29$
Small businesses always keep thinking of ways to attract customers
almost on a daily, weekly, monthly basis.

9. Ben’s Pizzeria – Today’s
special-
Pepperoni Pizza – Large –
Only 6.99$
Ben’s IPhone
Post
Meet Ben - he runs a
pizza shop – a small
business with 3
employees
xplureAdd posted on Monday at
11:00 am through the
Xplure app on his Iphone 5

10. Xplure AD server
Real time posting to Xplure server
Monday afternoon lunch time
People nearby to Ben’s Pizzeria see
the latest update on their Xplure app
during lunch time.

11. Low fidelity prototype has been hosted on
https://free-geoloc.proto.io/player/?id=f9a90c49-abd7-464d-
afc0-34ac51855cec
Use this QR tag to view it.

12. Finishing up