2. Overview
The Bell iNform platform enables the delivery of rich and powerful interactive experiences in conjunction with a linear HD
broadcast channel over IPTV.
Features
• Ability to display and navigate through dynamic real-time content such as headlines, news stories, live scores, and more
• Browse and watch over-the-top (OTT) videos directly from the application without leaving the channel
• Turnkey solution for creating custom, branded IPTV applications
• Designed to enable unique advertising opportunities
Formats
Broadcast – In this mode, the broadcast is the star of the show and the app serves to complement the broadcast by
displaying information along the bottom and left-side of the screen
Squeezeback – In this mode, the app squeezes the broadcast video into the corner, and the viewer can engage more
deeply with the application content, such as stories and videos
Implementations
CTV Olympics – Launched August 2012
TSN Xtra (EN) – Launched October 2012
RDS Extra (FR) - Launched October 2012
4. CTV Olympics – Custom EPG
• Enables viewers to see what channel Olympic events were on and tune directly to them without leaving
the application, making finding and flipping between events incredibly convenient
• Channel numbers and event descriptions were pulled directly from the guide data
5. CTV Olympics - Scoreboard
• Scores for ongoing events update in real-time, with upcoming events also displayed in the carousel
• iNform engine makes it possible to display different scoring formats (points, sets, lap times, etc) all in
one place
6. CTV Olympics – Headlines
• Stories and videos are pulled in directly from the same feed that supplied the CTV.ca online experience
• “Squeeze-back” view makes the app content a priority and shrinks broadcast video down to about 1/5th
the size
7. CTV Olympics - Stories
• Users can read full news stories directly on-screen, using the remote control to navigate up/down
8. CTV Olympics – Video Library
• Users can browse and view over-the-top video clips and highlights from the video library
9. CTV Olympics – OTT Video
• Videos display in a lightbox which supports a variety of video formats and bit rates
• Users can browse to other videos directly within the player using the navigation keys
10. CTV Olympics - Reception
• Best ever first day launch for a
FibeTV* application
• Usage over 14 day Olympic period
was 3x higher than the monthly
usage for the next most popular
FibeTV app
• Incredibly positive social media
feedback from consumers indicating
a strong value-add to live TV
experience
*FibeTV is the brand name for Bell’s IPTV product
12. TSN – Headlines
• Users can browse through the latest sports headlines via a visual carousel, and click to go directly to a
story
• Headlines, stories, videos, etc supplied from the existing TSN.ca feed
13. TSN – Live Scoreboard
• Real-time scoreboard is customizable to show only the sports the viewer is interested in
• Users can click on scores to view even more detailed box scores
14. TSN – Stories
• Each major sports category provides the ability to view stories, standings, and more detailed statistics
• Polls are interactive and users can see the results immediately – votes are aggregated not only from the
application but from everywhere the poll appears (online, mobile, etc)
15. TSN – OTT Video
• Videos are contextually related to stories or categories and can be selected from the side bar
16. TSN – Advertising
• Examples of ad inventory for the TSN Xtra app – clicking activates a mini ad application
• Based on the design of iNform, ads can take on virtually any size or format
17. TSN – Advertising (cont.)
• Examples of P&G’s Gillette advertising application which features multiple full-screen product pages and
a call-to-action
• Users can press the back button on the remote to return to TSN Xtra at any time
18. RDS Extra
• Example of the same application skinned as RDS Extra, which is the French-language version
19. Thank You
For further inquiries please contact:
Patrick Cheung
Product Manager, Fibe TV Apps
Bell Canada
patrick.cheung@bell.ca
