Educating Decision Makers and Telling Our Story (aka Advocacy Lessons from the Wizard of Oz)
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Presented at 2011 Oklahoma Child Abuse Prevention Day at the Capitol.
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Educating Decision Makers and Telling Our Story (aka Advocacy Lessons from the Wizard of Oz)
- 1. Educating Decision Makers and Telling Our Story
- 2. Why should we get involved? If not now, when? If not you, who?
- 4. “ ...speak with conviction.”
- 6. A Framework for Changing Public Policy Good Public Policy Electoral Politics Base Building The Wellstone Triangle Wellstone.org
- 7. Advocacy lessons from the Emerald City.
- 11. The Action Connection 1. Your Desired Action 2. Your Audiences 3. Their Desires 4. Overlap 5. Core Message
Editor's Notes
- Put the right information into the hands of the right people to prompt an action we desire. 1: Identify the action desired. 2: Identify the target audiences. 3: Identify target audience desires. 4: Find the mutuality. 5: Write the message.