Yumi Wilson of LinkedIn shares how you can leverage LinkedIn to raise your brand awareness.

2. Yumi Wilson
Trainer and evangelist, Corporate Communications
LinkedIn
Leveraging Linkedin

3. 313M
members worldwide
>2
new members per second
84M
monthly unique visitors

4. Source: Mindset Divide Research, TNS, September 2012.
Personal Networks
Professional Networks
Career info
Updates on brands
Industry trends
Info on friends
Info on personal interests
Entertainment updates
1
2
3
“Spend Time”
“Invest Time”
Top 3 content types expected on each network
Professional mindset is ideal for brand education and content

5. LinkedIn #1 in B2B

6. Strengthen your Company Page
Professionals who have opted-in to a relationship with your company

Build a direct communications channel to those most interested in your business

Recruit more through paid, owned and earned channels

Ensure follower quality through advanced targeting

Invest only when a member takes action

Engage them via:
-
Free Company Updates
-
Sponsored Updates
-
API experiences and more

7. What makes good content?
98%
higher comment rate when including an image
75%
higher share rate when links to YouTube videos play directly in LI feed
2×
engagement when including a link

8. The updates that get the most action
Fun facts
and quotes
Employment branding and career opportunities
Tips and
best practices
Company branding: inside looks and interviews

9. Encourage your biggest fans to optimize
70%
More likely to engage
with your posts

10. Slideshare: Tell visual stories in stream
Tip: Slideshare has major SEO ranking impact

11. The definitive professional publishing platform
Knowledge
Groups
SlideShare
Influencers
Pulse

12. Groups

13. Pulse

14. Influencers

15. Represent your brand
and your corporate brand

16. Beginner Profile

17. Professional names
Use a professional looking photo
Optimize your location
and industry
Professional headline
Customize your
Profile URL
Expand upon your headline
and support it
Show examples of your work
Simple ways to optimize your profile
Manage your endorsements
Add projects, test scores,
courses, patents,
certifications and
volunteering/causes
Make yourself contactable

18. Creating a great profile

19. Share your insight on LinkedIn

20. Content is our core
7X
more engagement with content vs. jobs
JOBS
CONTENT

21. Post updates

22. Check out what resonates

23. Encourage executives to share and like

24. Encourage employees to share & like

25. Member Publishing Platform

26. Limitless Global Reach Potential

27. Content Best Practices Start a conversation

28. Content Best Practices Write a great headline

29. Writing a great headline
Clear beats clever
Don’t trick your readers
Use the friend test

30. Content Best Practices Add a photo at the top of your post

31. Content Best Practices Embed YouTube videos and SlideShare content
KATIE IS LOOKING FOR A BETTER EXAMPLE

32. Additional tips for producing great content

Keep your voice authentic

Write about what you know & what you’re passionate about

Keep your posts focused – don’t try to cover too much in one post

Express your opinion, but remember it’s tied to your professional identity

33. How do I get more followers?

Share & Tweet your post (tag @LinkedInPulse)

Share your post on your LinkedIn Company Page

Share your posts on your blog, newsletters, and more

Follow @LinkedInPulse on Twtitter

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