2. ADVERTISING THAT
ARE YOU LOOKING DELIVERS YOU RESULTS…
TO GROW YOUR SALES
FIGURES?
“ Not all adver sing spaces are created equally. Our
team at Inside Living are commi ed to providing
you with a valuable adver sing opportunity that
brings a measurable benefit to your business. What’s
more, you can call on us for expert advice to get the
most out of your advert or editorial. You can even
ask our professional team of designers to create
your ad for you - completely free! It’s our mission to
show you that when the going gets tough, those
that invest in high quality, targeted adver sing are
the ones who prosper, while others fall by the
wayside. Inside this media pack you’ll find a host
of ways that adver sing with Inside Living can
”
bring tangible benefits to your organisa on.
KATHY MOORE LANTERN CONSERVATORIES
Inside Living has been a great success for us - the quality of Inside Living magazine is reflected in the quality
of leads we are receiving for our business. I think people like the fact that we are all local businesses. It is a
great way of ge ng your name recognised when you adver se regularly.
3. THE BEST RETURN ON
YOUR INVESTMENT
“ Adver sing is o en seen as an expensive
gamble that’s hard to get right and even harder to
measure. But Inside Living is not like other
adver sing media. Your adver sement will be
strategically placed amongst genuine, high-value
editorial that ensures the magazine is one of the
ARE YOU GETTING THE BEST most widely read publica ons around, with 15,000
copies hand-delivered to 30,000 readers every
RETURN ON INVESTMENT? month. And because it’s targeted specifically at top
consumers, your advert will be seen by the people
”
that really ma er.
SUE CUTTS - PAUL NEWMAN NEW HOMES
We have been adver sing for the past three years regularly in ‘Inside Living’ magazine and found the magazine
to be an excellent way of promo ng our new homes to people working and living in and around Milton Keynes.
The quality of the magazine and the distribu on outlets is another good reason to con nue. The compe ve
rates received are another reason for using this magazine as a very good marke ng tool!
4. REAL ADVICE
“ Ge ng an ad “right” takes more than just
imagina on. Our expert team at Inside Living
can give you real advice on the ps and tricks that
will get you the best response to your ad, from
picking the right headline to choosing the layout
that will work for you… maximising your return on
investment. And if you don’t have a team of crea ve
designers on hand to produce your ad, why not
use ours? The service is completely free, and will
turn your ini al ideas into a compelling, a en on
grabbing advert that will engage, educate and
compel your audience.
”
WHO MAKES SURE YOUR BOB WINGERATH - OLNEY FURNITURE & COLLECTABLES
ADVERTS WORK? Inside Living has been extremely effec ve for us in hi ng our target market and has proven successful for
our business by the amount of customers who visit the shop with the Inside Living Magazine in hand. The
design of the magazine reflects the correct image for our store and the products we are selling.
5. GET DISCOVERED
“ Inside Living employs a full me team to hand
deliver every single copy each month in Milton
Keynes and the surrounding villages. You don’t need
to pay for adver sing space only to find it languishing
in a depot or dropped on the floor outside a
newsagent! Your ad will find its way directly to top
value homes in the area.
”
HAS EVERYONE KATHY MOORE LANTERN CONSERVATORIES
DISCOVERED YOU YET? Inside Living has been a great success for us - the quality of Inside Living magazine is reflected in the quality
of leads we are receiving for our business. I think people like the fact that we are all local businesses. It is a
great way of ge ng your name recognised when you adver se regularly.
6. ADVERTS THAT LAST
HOW LONG DO
YOUR ADVERTS LAST?
“ The magazine features second-to-none,
full-colour quality that won’t crease, fade and be
thrown out with the weekly papers. Readers stockpile
their copies for future reference - keeping your name
with them for months and even years to come. In
fact, one of our adver sers called recently to say
they’d just had a response to an ad they placed in
”
Inside Living 2 years prior.
SUE CUTTS - PAUL NEWMAN NEW HOMES
We have been adver sing for the past three years regularly in ‘Inside Living’ magazine and found the magazine
to be an excellent way of promo ng our new homes to people working and living in and around Milton Keynes.
The quality of the magazine and the distribu on outlets is another good reason to con nue. The compe ve
rates received are another reason for using this magazine as a very good marke ng tool!
7. LOCK OUT THE
COMPETITION
“ Wherever possible, your ad will be the only one
for your industry sector, giving you the opportunity
to speak directly to your target audience. Where
we do have more than one client in any industry,
we’ll work closely with you both to ensure that
your adverts and editorials feature unique content
”
so that you s ll get the best possible response.
DO YOU WANT YOUR
COMPETITOR SPEAKING TO BOB WINGERATH - OLNEY FURNITURE & COLLECTABLES
YOUR POTENTIAL CLIENTS? Inside Living has been extremely effec ve for us in hi ng our target market and has proven successful for
our business by the amount of customers who visit the shop with the Inside Living Magazine in hand. The
design of the magazine reflects the correct image for our store and the products we are selling.
8. OUR ABSOLUTE
DOES YOUR SUPPLIER CARE COMMITMENT TO YOU
ABOUT YOUR BUSINESS?
“ Inside Living is not just a “book of adverts”.
We’re dedicated to crea ng a vibrant, informa ve
and useful publica on that our readership value…
and when that happens your ad gets read more o en.
You’ll find that from day one the team at Inside
Living are commi ed to delivering you excep onal
service and an excep onal return on your
investment with us, going the extra mile to ensure
your complete sa sfac on. That’s why some of our
clients have been adver sing in Inside Living for
over 6 years! To find out more about how your
business can benefit from a first class adver sement
in Inside Living, simply call our team on
0870 777 1017, or for more informa on, visit us at:
www.insidebusiness.co.uk
”
KATHY MOORE LANTERN CONSERVATORIES
Inside Living has been a great success for us - the quality of Inside Living magazine is reflected in the quality
of leads we are receiving for our business. I think people like the fact that we are all local businesses. It is a
great way of ge ng your name recognised when you adver se regularly.
9. READER PROFILE
“ Inside Living is targeted directly to 15,000 homes
of high net-worth individuals in Milton Keynes and the
surrounding villages. If your business offers products
or services to the affluent market then you can
speak directly to top consumers across a huge range
of ages. What’s more, 3000 addi onal copies are
delivered to loca ons visited by high net-worth
individuals, further exposing your message to high
net-worth individuals. And remember, we don’t
trust delivery of our magazine to anyone - each
copy is hand delivered by our own team to ensure
”
its safely received.
WHO’S READING SUE CUTTS - PAUL NEWMAN NEW HOMES
We have been adver sing for the past three years regularly in ‘Inside Living’ magazine and found the magazine
YOUR ADVERT? to be an excellent way of promo ng our new homes to people working and living in and around Milton Keynes.
The quality of the magazine and the distribu on outlets is another good reason to con nue. The compe ve
rates received are another reason for using this magazine as a very good marke ng tool!
10. 40,000 CIRCULATION
35,000
30,000
25,000
20,000
“ We think the graph says it all… Inside Living is
the widest circulated and most read consumer
magazine in the region, bar none. With a conserva ve
15,000 readership of over 38,000 of high networth individuals,
you could be reaching your target audience with a
10,000 full-page, full-colour adver sement from as li le
as 2p per reader!
5,000 ”
0
CIRCULATION READERSHIP NUMBERS
DELIVERED
TO HOMES
INSIDE LIVING Style BOB WINGERATH - OLNEY FURNITURE & COLLECTABLES
Inside Living has been extremely effec ve for us in hi ng our target market and has proven successful for
our business by the amount of customers who visit the shop with the Inside Living Magazine in hand. The
Inside Living is the only lifestyle magazine going through letter boxes of high networth individuals. design of the magazine reflects the correct image for our store and the products we are selling.
11. REGULAR CLIENTS
PROPERTY HOME IMPROVEMENTS HAIR & FASHION
McCann Homes M and K Beds Changes
Paul Newman New Homes Paul Intoto Hugo Boss
Knight Frank Aqua Flames Steffans
Oakhill Lantern Conservatories Park
Bath works
HEALTH & BEAUTY OTHER
The Sensory The Food Guide
Bannatyne’s Health Club Bang & Olufsen
Peachy Health Aqua Flames
Bodilight Swanbourne
ISIS Chiroprac c Lemon Orchard
Dental Specialist Enjoy Holidays
David Lloyd Heald Solicitors
Swan @ Salford
KATHY MOORE LANTERN CONSERVATORIES
Inside Living has been a great success for us - the quality of Inside Living magazine is reflected in the quality
of leads we are receiving for our business. I think people like the fact that we are all local businesses. It is a
great way of ge ng your name recognised when you adver se regularly.
12. PRICES
PRICE PER ISSUE PRICE PER ISSUE ON PRICE PER ISSUE ON
SPACE BOOKING A (3 CONSECUTIVE A (6 CONSECUTIVE
ISSUE BOOKING) ISSUE BOOKING)
DOUBLE PAGE SPREAD £1200 + VAT £1000 + VAT £900 + VAT
FULL PAGE £700 + VAT £600 + VAT £500 + VAT
HALF PAGE £450 + VAT £400 + VAT £350 + VAT
QUARTER PAGE £350 + VAT £300 + VAT £250 + VAT
BANNER ADVERT £250 + VAT £200 + VAT £150 + VAT
PREPAYMENT DISCOUNTS 5% 10% 15%
SUE CUTTS - PAUL NEWMAN NEW HOMES
DID YOU KNOW IT COULD COST We have been adver sing for the past three years regularly in ‘Inside Living’ magazine and found the magazine
to be an excellent way of promo ng our new homes to people working and living in and around Milton Keynes.
The quality of the magazine and the distribu on outlets is another good reason to con nue. The compe ve
AS LITTLE AS 2P PER READER? rates received are another reason for using this magazine as a very good marke ng tool!
13. MECHANICAL DATA
BOOKING TYPE AREA TRIM SIZE BLEED AREA
A4 DOUBLE PAGE SPREAD (DPS) 275 x 400 mm 297 x 420 mm 303 x 426 mm
A4 PAGE 275 x 190 mm 297 x 210 mm 303 x 216 mm
½ A4 PAGE VERTICAL 275 x 96 mm 297 x 105 mm 303 x 108 mm
½ A4 PAGE HORIZONTAL 127 x 190 mm 148 x 210 mm 151 x 213 mm
¼ A4 PAGE 127 x 95 mm 148 x 105 mm 154 x 111 mm
DID YOU KNOW WE COULD
PROFESSIONALLY DESIGN YOUR
ADVERT FOR FREE?
BOB WINGERATH - OLNEY FURNITURE & COLLECTABLES
Inside Living has been extremely effec ve for us in hi ng our target market and has proven successful for
our business by the amount of customers who visit the shop with the Inside Living Magazine in hand. The
design of the magazine reflects the correct image for our store and the products we are selling.
14. DID YOU KNOW WE HAVE
MORE PRODUCTS THAT CAN OTHER PRODUCTS
HELP YOUR BUSINESS?
INSIDE BUSINESS
Bi-monthly Business to Business publica on
targe ng key decision makers in Beds, Milton Keynes
and Northants.
INSIDE EX
Annual regional business to business exhibi on.
CLUB100
Monthly networking event for directors and
partners of businesses that turn over at least £1m.
STRATEGY
Bi-monthly Business supplement focusing on
different topics each issue.
PAUL TOMLINSON, DIRECTOR - MIRUS IT SOLUTIONS
The results your magazine have provided deserve some recogni on, as you know we’ve been adver sing with
you for some me, whilst we do not see a result from every magazine it all helps to build brand awareness,
however over the last year we have secured a number of customers through the magazine allowing us to resell
nearly £100,000 of service business and nearly £250,000 in product sales.
15. Living
151 Silbury Boulevard, Central Milton Keynes, Buckinghamshire, MK9 1LH
Tel: 0844 257 8654 Fax: 01908 231503 Web: www.insidebusiness.co.uk
