Case Study: charity: water September Campaign 2010

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Case Study: charity: water September Campaign 2010

  1. 1. Paull Young Director of Digital @paullyoung @charitywaterThursday, August 4, 2011
  2. 2. 100% BOARD OF DIRECTORS + SPONSORS + PRIVATE DONORS OF PUBLIC DONATIONS charity: water OPERATIONAL COSTS OF COST OF COMPREHENSIVE CHARITY: WATER WATER PROJECTSThursday, August 4, 2011
  3. 3. proving it.Thursday, August 4, 2011
  4. 4. it all started with a birthday party.Thursday, August 4, 2011
  5. 5. september.Thursday, August 4, 2011
  6. 6. SEPTEMBER FEATURES. birthdays & campaigns a specific issue a live drillThursday, August 4, 2011
  7. 7. who the heck are the bayaka?Thursday, August 4, 2011
  8. 8. inspire with content.Thursday, August 4, 2011
  9. 9. wom & partner promotion.Thursday, August 4, 2011
  10. 10. metrics.Thursday, August 4, 2011
  11. 11. lunch.Thursday, August 4, 2011
  12. 12. august 16th: it all begins.Thursday, August 4, 2011
  13. 13. army of 1,000.Thursday, August 4, 2011
  14. 14. $1,093,778Thursday, August 4, 2011
  15. 15. LEARNINGS. first, inspire. content, creativity & sharing rules. focus on your Tarikus. uncomfortable transparency. measure & do it wrong quickly.Thursday, August 4, 2011
  16. 16. july 20, 2011Thursday, August 4, 2011
  17. 17. rachel.Thursday, August 4, 2011
  18. 18. @paullyoung @charitywaterThursday, August 4, 2011
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