Persuasive Speaking

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Ch. 15 in our book, Real Communication by Dan O'Hare and Mary Wiemann

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Persuasive Speaking

  1. 1. PERSUASIVE SPEAKING REAL COMMUNICATION BY DAN O’HAIR AND MARY WIEMANNThursday, April 7, 2011
  2. 2. COERCION VS. PERSUASION?Thursday, April 7, 2011
  3. 3. INFLUENCING ATTITUDES, BELIEFS AND BEHAVIORSThursday, April 7, 2011
  4. 4. Definitions Attitudes: our general evaluations of people, ideas, objects, or events.Thursday, April 7, 2011
  5. 5. Definitions Beliefs: the ways in which people perceive reality.Thursday, April 7, 2011
  6. 6. Definitions Behaviors: the manner in which we act or function.Thursday, April 7, 2011
  7. 7. Proposition of Fact The goal is to align the audience’s perception or opinion with your own.Thursday, April 7, 2011
  8. 8. Proposition of Value The goal is to convince the audience that something does not meet the standard or is right or wrong.Thursday, April 7, 2011
  9. 9. Proposition of Policy The goal is to convince the audience that a current policy isn’t working or a new policy is needed.Thursday, April 7, 2011
  10. 10. Your Audience What are their attitudes toward your topic? Are their basic needs met? Is your message relevant to them?Thursday, April 7, 2011
  11. 11. Strategies Ethos: Does the audience think I have moral character? Logos: Appeal to the audience’s reasoning. Pathos: Appeal to the audience’s emotions.Thursday, April 7, 2011
  12. 12. Beware! Accepting something Giving argument to because it’s popular. invalid evidence. Arguing beyond it’s Giving only 2 options limits. when there are many. Giving irrelevant Stating: “That’s the information. way it’s always been.” Attacking a person. No proof for cause and effect events.Thursday, April 7, 2011
  13. 13. PROBLEM-SOLUTION PATTERNThursday, April 7, 2011
  14. 14. REFUTATIONAL ORGANIZATIONAL PATTERNThursday, April 7, 2011
  15. 15. COMPARATIVE ADVANTAGE PATTERNThursday, April 7, 2011
  16. 16. 5 STEP MONROE MOTIVATED PATTERNThursday, April 7, 2011
  17. 17. Conclusion Acknowledge your introduction and bring in the solution. Review Thesis and Body Points CTA: Call to Action as your last statement.Thursday, April 7, 2011
  18. 18. Extras Influence of Culture Do you want audience participation? Magnitude of ChangeThursday, April 7, 2011

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