This PowerPoint about LinkedIn was presented to students for the Penn Wharton Public Policy Institute.

1. Paula Brand, MS, GCDF, CPRW, JCTC
LinkedIn Trainer & Career Coach
Brand Career Management
Penn Wharton Public Policy Initiative
September 24, 2015

2.  Why you need to be on LI
 LI basics & #1 security setting
 Getting a vanity URL
 Creating a great profile
 Finding alumni
 Advanced searches
 Sending invitations
 Q & A

3.  LinkedIn is the world’s largest
professional social network
 300+ million worldwide
 100+ million users in the US
 Employers will look for you online
 Recruiters use to source
candidates
 A powerful networking tool

4. • For professional purposes
• Key words are critical
• Posts & saved changes are visible
immediately
• Draft in Word, spellcheck, then post
• Make the best impression – no typos
• 1st, 2nd and 3rd degree contacts

5.  Activity Broadcast - the
number one security setting
 Change the default setting
until you are ready

6. 6
Click on Privacy & Settings
under your picture to access
Security Settings –
You will have to retype your
password

7. This is the most important
security feature to edit when
first setting up your profile

8.  Improves your ability to be found
(in Google & LinkedIn searches)
 Put on your résumé & business cards
 Makes it memorable
 Helps with branding

9. EXAMPLE OF A
GENERIC URL
Replace it with a vanity URL!

12. • Top of profile “Snapshot,"cannot be moved
• Summary (add visual media)
• Experience (paid or unpaid)
• Education
• Skills (& Endorsements)
• Companies you are following – can’t hide
• Groups you have joined – can hide
• Additional sections: awards, languages,
organizations, volunteering & causes,
projects, certifications, courses, test scores…

14.  You must have a picture – 11x more
likely to be viewed (professional
looking head shot)
 Complete as many sections as
possible to increase chances of being
found – error free
 Use key words throughout your profile
(Headline, Summary & Skills)
 Use the Summary to explain your
story, background & personality

15. NOW LET’S REVIEW A
SAMPLE PROFILE…
Look at profiles of people in
your field to get ideas for
keywords and presentation

23. Clicking on this X will
delete the skill and
all endorsements

28.  Try the Alumni Pages (under
Education)
 Find former classmates
 See where they live, what they do
and where they work

31.  Decide on your acceptance policy
 Use the ADVANCED SEARCH
feature to locate strategic
connections
 ALWAYS PERSONALIZE an
invitation (limit 300 characters)

32. If it’s a simple search and
you know the name of the group,
person or company
– start searching
within the appropriate category
Otherwise,
use the
advanced
search
feature

33. Sort your search by
your connection level
These search options require
an upgraded account

35. You must click on CONNECT
from the person’s profile page
(not search results) in order to
personalize the invitation

37. Thank you for attending!
Contact me:
paula@paulabrand.com
Find me online:
www.paulabrand.com
LinkedIn.com/in/paulabrandcareers
Twitter.com/brandcareermgmt
Facebook.com/BrandCareerManagement