Modelling
                            Impact
                             businessmodelsbeyondprofit.com
                 ...
Monday, May 31, 2010
The world used
                  to be divided


Monday, May 31, 2010
The world used
                  to be divided


Monday, May 31, 2010
giving…!




Monday, May 31, 2010
…and taking!




Monday, May 31, 2010
+   potential
                                             profit



                           Old School
               ...
+   potential
                                             profit



                           Old School
               ...
9

Monday, May 31, 2010
“   Business must
                           be for profit but
                           profit must also
                 ...
+   potential
                                             profit



                           Old School
               ...
+   potential
                                             profit



                           Old School
               ...
+   potential
                                             profit


                                                New Sc...
Interesting?


                                      14

Monday, May 31, 2010
Interesting?

                       YES!           15

Monday, May 31, 2010
But...
                    We need new
                   tools to model
                   businesses with
              ...
businessmodelsbeyondprofit.com



                       •Tools are valuable
                       •Be very visual
      ...
Monday, May 31, 2010
in 5 minutes

                What is apple’s
                business model?
                Describe it!
               ...
Monday, May 31, 2010
Monday, May 31, 2010
Monday, May 31, 2010
Business
                       Model
                       Canvas

Monday, May 31, 2010
Monday, May 31, 2010
to describe, challenge, design, and
                       invent business models more
                       systematical...
9   building
                           blocks

Monday, May 31, 2010
CUSTOMER SEGMENTS




                                      images by JAM
Monday, May 31, 2010
VALUE PROPOSITIONS




                                            images by JAM
Monday, May 31, 2010
CHANNELS




                                  images by JAM
Monday, May 31, 2010
CUSTOMER RELATIONSHIPS




                              images by JAM
Monday, May 31, 2010
REVENUE STREAMS




                                         images by JAM
Monday, May 31, 2010
KEY RESOURCES




                                       images by JAM
Monday, May 31, 2010
KEY ACTIVITIES




                                        images by JAM
Monday, May 31, 2010
KEY PARTNERS




                                      images by JAM
Monday, May 31, 2010
COST STRUCTURE




                                        images by JAM
Monday, May 31, 2010
customer
               key activities     value proposition       relationships




                                     ...
images by JAM
Monday, May 31, 2010
CANVAS OVERLAY
      KEY                 KEY       OFFER     CUSTOMER      CUSTOMER
   PARTNERS            ACTIVITIES     ...
CANVAS OVERLAY
      KEY                 KEY       OFFER     CUSTOMER      CUSTOMER
   PARTNERS            ACTIVITIES     ...
The Business Model Canvas
       KEY                 KEY       OFFER     CUSTOMER          CUSTOMER
    PARTNERS          ...
The Business Model Canvas
       KEY                      KEY                          OFFER        CUSTOMER              ...
The Business Model Canvas
       KEY                      KEY                          OFFER        CUSTOMER              ...
The Business Model Canvas
       KEY                      KEY                          OFFER        CUSTOMER              ...
The Business Model Canvas
       KEY                      KEY                          OFFER        CUSTOMER              ...
The Business Model Canvas
       KEY                      KEY                          OFFER        CUSTOMER              ...
Monday, May 31, 2010
41

Monday, May 31, 2010
in 10 minutes

                Let’s try it out!
                What is the business
                model of a Bank?
   ...
A Bank
        KEY                  KEY         OFFER     CUSTOMER          CUSTOMER
     PARTNERS             ACTIVITIES ...
“the banker's
                confidence rests upon
                the will and capacity
                of the borrowers...
Grameen Bank
                                                       www.grameen-info.org

        KEY                     ...
Reduce Infrastructure
        KEY                         KEY rning fro
                                      Lea         ...
Reduce Infrastructure
        KEY                         KEY rning fro
                                      Lea         ...
Impact Financial Viability?
        KEY                         KEY rning fro
                                      Lea   ...
Impact Financial Viability?
        KEY                         KEY rning fro
                                      Lea   ...
Impact doesn’t
                   factor into our
                   understanding
                     of business
      ...
49

Monday, May 31, 2010
50

Monday, May 31, 2010
51

Monday, May 31, 2010
52

Monday, May 31, 2010
53

Monday, May 31, 2010
54

Monday, May 31, 2010
55

Monday, May 31, 2010
56

Monday, May 31, 2010
“Building business models that
               merely pursue profits almost
               pale as a hedonistic or
        ...
Monday, May 31, 2010
in 15 minutes

                Create an innovative
                model to spread the
                peepoople bag arou...
in 15 minutes

                Let’s get sticky!
                What businesses/
                organizations are
      ...
does...


                                 61

Monday, May 31, 2010
!
      ...have a business model?
  … have a business model?
                                  62

Monday, May 31, 2010
!
      ...have a business model?
  … have a business model?
                                  63

Monday, May 31, 2010
!
      ...have a business model?
  … have a business model?
                                  64

Monday, May 31, 2010
!
      ...have a business model?
  … have a business model?
                                  65

Monday, May 31, 2010
!
      ...have a business model?
  … have a business model?
                                  66

Monday, May 31, 2010
Sticker Voting

                Form groups around the
                business model that
                interests you m...
Working Lunch

                Take you business
                model to lunch and get
                to know her.

    ...
Modelling is an
         ongoing process of
         exploration,
         variation, and
         improvement
Monday, May...
uncertainty/patterns/insight                        clarity/focus




           research                         designin...
Monday, May 31, 2010
Monday, May 31, 2010
Monday, May 31, 2010
Monday, May 31, 2010
Monday, May 31, 2010
businessmodels
                     beyondprofit
                            .com
                         businessmodelsb...
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Modelling Impact: GFSC May 29 2010

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On a sunny day a group of 25 Game Changers met in a less than sunny conference room to figure out a way to model impact within a business framework.

These slides are taken from various presentations given by Alex Osterwalder. Please check out more at http://slideshare.net/alex.osterwalder

Published in: Business, Technology
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Modelling Impact: GFSC May 29 2010

  1. 1. Modelling Impact businessmodelsbeyondprofit.com Patrick Keenan pat@themovement.info Most slides credited to Alex Osterwalder slideshare.net/alex.osterwalder Monday, May 31, 2010
  2. 2. Monday, May 31, 2010
  3. 3. The world used to be divided Monday, May 31, 2010
  4. 4. The world used to be divided Monday, May 31, 2010
  5. 5. giving…! Monday, May 31, 2010
  6. 6. …and taking! Monday, May 31, 2010
  7. 7. + potential profit Old School Corporation - + potential impact Old School Non-Profit - 7 Monday, May 31, 2010
  8. 8. + potential profit Old School Corporation - + potential impact Old School Failure Non-Profit - 8 Monday, May 31, 2010
  9. 9. 9 Monday, May 31, 2010
  10. 10. “ Business must be for profit but profit must also be for purpose! ” ! Mads Kjaer! co-founder MYC4 10 Monday, May 31, 2010
  11. 11. + potential profit Old School Corporation - + potential impact Old School Failure Non-Profit - 11 Monday, May 31, 2010
  12. 12. + potential profit Old School Corporation Success? - + potential impact Old School Failure Non-Profit - 12 Monday, May 31, 2010
  13. 13. + potential profit New School Old School of Corporation Entrepreneurs - + potential impact Old School Non-Profit - 13 Monday, May 31, 2010
  14. 14. Interesting? 14 Monday, May 31, 2010
  15. 15. Interesting? YES! 15 Monday, May 31, 2010
  16. 16. But... We need new tools to model businesses with impact 16 Monday, May 31, 2010
  17. 17. businessmodelsbeyondprofit.com •Tools are valuable •Be very visual •Stories & Conversations •Definitions are stifling 17 Monday, May 31, 2010
  18. 18. Monday, May 31, 2010
  19. 19. in 5 minutes What is apple’s business model? Describe it! buzz group 19 Monday, May 31, 2010
  20. 20. Monday, May 31, 2010
  21. 21. Monday, May 31, 2010
  22. 22. Monday, May 31, 2010
  23. 23. Business Model Canvas Monday, May 31, 2010
  24. 24. Monday, May 31, 2010
  25. 25. to describe, challenge, design, and invent business models more systematically Monday, May 31, 2010
  26. 26. 9 building blocks Monday, May 31, 2010
  27. 27. CUSTOMER SEGMENTS images by JAM Monday, May 31, 2010
  28. 28. VALUE PROPOSITIONS images by JAM Monday, May 31, 2010
  29. 29. CHANNELS images by JAM Monday, May 31, 2010
  30. 30. CUSTOMER RELATIONSHIPS images by JAM Monday, May 31, 2010
  31. 31. REVENUE STREAMS images by JAM Monday, May 31, 2010
  32. 32. KEY RESOURCES images by JAM Monday, May 31, 2010
  33. 33. KEY ACTIVITIES images by JAM Monday, May 31, 2010
  34. 34. KEY PARTNERS images by JAM Monday, May 31, 2010
  35. 35. COST STRUCTURE images by JAM Monday, May 31, 2010
  36. 36. customer key activities value proposition relationships customer key partners segments revenue streams cost structure key resources channels images by JAM Monday, May 31, 2010
  37. 37. images by JAM Monday, May 31, 2010
  38. 38. CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM Monday, May 31, 2010
  39. 39. CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM Monday, May 31, 2010
  40. 40. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS Monday, May 31, 2010
  41. 41. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildin g building block building block block Monday, May 31, 2010
  42. 42. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildin g building block building block block Monday, May 31, 2010
  43. 43. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildin g building block building block block Monday, May 31, 2010
  44. 44. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildin g building block building block block Monday, May 31, 2010
  45. 45. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildin g building block building block block Monday, May 31, 2010
  46. 46. Monday, May 31, 2010
  47. 47. 41 Monday, May 31, 2010
  48. 48. in 10 minutes Let’s try it out! What is the business model of a Bank? buzz group Monday, May 31, 2010
  49. 49. A Bank KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS Monday, May 31, 2010
  50. 50. “the banker's confidence rests upon the will and capacity of the borrowers to succeed in their undertakings” Monday, May 31, 2010
  51. 51. Grameen Bank www.grameen-info.org KEY KEY rning fro Lea OFFER CUSTOMER CUSTOMER m PARTNERS ACTIVITIES text local con RELATIONSHIPS SEGMENTS Manage Re-payment Community , Poorest of the Central Bank ns Super vision of Poor financial inst itutio Groups Centres small-scale, no-collateral loans Field Worker s Small groups, Encourage Self- mutual guarantee monitoring Aid organizations KEY Solidarity CHANNELS Participat & Quick pay-off RESOURCES or Interactio y activities n Women Field Workers Brand / laterines, irrigation, Trust Federated Group agricultural inputs Credit Rec Centres or Database d COST STRUCTURE REVENUE STREAMS Investment Supervisors Weekly Capital 16% Interest Installments Monday, May 31, 2010
  52. 52. Reduce Infrastructure KEY KEY rning fro Lea OFFER CUSTOMER CUSTOMER m PARTNERS ACTIVITIES text local con RELATIONSHIPS SEGMENTS Manage Re-payment Community , Poorest of the Central Bank ns Super vision of Poor financial inst itutio Groups Centres small-scale, no-collateral loans Field Worker s Small groups, Encourage Self- mutual guarantee monitoring Aid organizations KEY Solidarity CHANNELS Participat & Quick pay-off RESOURCES or Interactio y activities n Women Field Workers Brand / laterines, irrigation, Trust Federated Group agricultural inputs Credit Rec Centres or Database d COST STRUCTURE REVENUE STREAMS Investment Supervisors Weekly Capital 16% Interest Installments Monday, May 31, 2010
  53. 53. Reduce Infrastructure KEY KEY rning fro Lea OFFER CUSTOMER CUSTOMER m PARTNERS ACTIVITIES text local con RELATIONSHIPS SEGMENTS Manage Re-payment Community , Poorest of the Central Bank ns Super vision of Poor financial inst itutio Groups Centres small-scale, no-collateral loans Field Worker s Small groups, Encourage Self- mutual guarantee monitoring Aid organizations KEY Solidarity CHANNELS Participat & Quick pay-off RESOURCES or Interactio y activities n Women Field Workers Brand / laterines, irrigation, Trust Federated Group agricultural inputs Credit Rec Centres or Database d COST STRUCTURE REVENUE STREAMS Investment Supervisors Weekly Capital 16% Interest Installments Monday, May 31, 2010
  54. 54. Impact Financial Viability? KEY KEY rning fro Lea OFFER CUSTOMER CUSTOMER m PARTNERS ACTIVITIES text local con RELATIONSHIPS SEGMENTS Manage Re-payment Community , Poorest of the Central Bank ns Super vision of Poor financial inst itutio Groups Centres small-scale, no-collateral loans Field Worker s Small groups, Encourage Self- mutual guarantee monitoring Aid organizations KEY Solidarity CHANNELS Participat & Quick pay-off RESOURCES or Interactio y activities n Women Field Workers Brand / laterines, irrigation, Trust Federated Group agricultural inputs Credit Rec Centres or Database d COST STRUCTURE REVENUE STREAMS Investment Supervisors Weekly Capital 16% Interest Installments Monday, May 31, 2010
  55. 55. Impact Financial Viability? KEY KEY rning fro Lea OFFER CUSTOMER CUSTOMER m PARTNERS ACTIVITIES text local con RELATIONSHIPS SEGMENTS Manage Re-payment Community , Poorest of the Central Bank ns Super vision of Poor financial inst itutio Groups Centres small-scale, no-collateral loans Field Worker s Small groups, Encourage Self- mutual guarantee monitoring Aid organizations KEY Solidarity CHANNELS Participat & Quick pay-off RESOURCES or Interactio y activities n Women Field Workers Brand / laterines, irrigation, Trust Federated Group agricultural inputs Credit Rec Centres or Database d COST STRUCTURE REVENUE STREAMS Investment Supervisors Weekly Capital 16% Interest Installments Monday, May 31, 2010
  56. 56. Impact doesn’t factor into our understanding of business models Monday, May 31, 2010
  57. 57. 49 Monday, May 31, 2010
  58. 58. 50 Monday, May 31, 2010
  59. 59. 51 Monday, May 31, 2010
  60. 60. 52 Monday, May 31, 2010
  61. 61. 53 Monday, May 31, 2010
  62. 62. 54 Monday, May 31, 2010
  63. 63. 55 Monday, May 31, 2010
  64. 64. 56 Monday, May 31, 2010
  65. 65. “Building business models that merely pursue profits almost pale as a hedonistic or pecuniary quest aside the grand challenge of building business models that matter” alex osterwalder 57 Monday, May 31, 2010
  66. 66. Monday, May 31, 2010
  67. 67. in 15 minutes Create an innovative model to spread the peepoople bag around the developing world. 59 Monday, May 31, 2010
  68. 68. in 15 minutes Let’s get sticky! What businesses/ organizations are having an big impact? 60 Monday, May 31, 2010
  69. 69. does... 61 Monday, May 31, 2010
  70. 70. ! ...have a business model? … have a business model? 62 Monday, May 31, 2010
  71. 71. ! ...have a business model? … have a business model? 63 Monday, May 31, 2010
  72. 72. ! ...have a business model? … have a business model? 64 Monday, May 31, 2010
  73. 73. ! ...have a business model? … have a business model? 65 Monday, May 31, 2010
  74. 74. ! ...have a business model? … have a business model? 66 Monday, May 31, 2010
  75. 75. Sticker Voting Form groups around the business model that interests you most. 67 Monday, May 31, 2010
  76. 76. Working Lunch Take you business model to lunch and get to know her. 68 Monday, May 31, 2010
  77. 77. Modelling is an ongoing process of exploration, variation, and improvement Monday, May 31, 2010
  78. 78. uncertainty/patterns/insight clarity/focus research designing business model business model design to & understand prototypes be implemented [Source: adapted from Damien Newman, Central] 70 Monday, May 31, 2010
  79. 79. Monday, May 31, 2010
  80. 80. Monday, May 31, 2010
  81. 81. Monday, May 31, 2010
  82. 82. Monday, May 31, 2010
  83. 83. Monday, May 31, 2010
  84. 84. businessmodels beyondprofit .com businessmodelsbeyondprofit.com Patrick Keenan pat@themovement.info Monday, May 31, 2010

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