FBrink Mobile Advertisement Platform by Pati Dure Oy

1. Mobile Marketing made for anyone !
Customer Confidential

2. | What is FBrink ?
● Platform to create campaigns and send them to mobile phone screens
without user actions. No SMS or MMS required.
● Classic channels (SMS/MMS) also supported.
● Screen Push and Screen Pull
● Screen Push: the platform pushes the content into users screen in
top of everything. Not user actions of any kind are needed. Agent
needs to be installed in the terminal.
● Screen Pull: The agent in the phone pulls the information on the
Fbrink server with certain time intervals.
● Location based campaigns are supported.
● Creation, administration and campaigns statistics from Web.
All Copyrights reserved. Fbrink is a registered trademark for PatiDure Oy, Finland. This
material is solely for PatiDure business partners and clients. Please advice us if you get this
material from any other sources than mentioned at the end of this document.

3. | Mobile marketing classic challenges
● Mobile phone is concerned as something
personal, no spam is accepted.
Publishing
● Publicity irritates the end user.
● There is no interesting service available for
both end user and marketing people.
➔ With Fbrink we send the user 15% of publicity
and 85% of interesting quality content. The Quality
content amount and type can be selected by Content
the user.
All Copyrights reserved. Fbrink is a registered trademark for PatiDure Oy, Finland.
This material is solely for PatiDure business partners and clients. Please advice us if
you get this material from any other sources than mentioned at the end of this
document.

4. | All channels supported
Carrier Agency Advertiser
Hosted by
Fbrink or
licenced by the
mobile operator
Web Admin
FBrink
Push SMS Push MMS Push Popups Pull Popups
Smart
SMS MMS MIDP2
Phones
Operator
Network

5. | Basic functionality
● Five different Popups
● Web link
● Coupon
● Pop up Basic
● Idle Screen
● CallTo Popup
● Content can be send based on end user location and profile.
● CellID can be used to locate.
● User only receives content, he/she beforehand selected as interesting.
● Scalable solution for millions of users and hundreds of administrators.
● Different web access levels for agencies and brands to administrate
campaigns.
● System manages different “Pop up” packages, so the client or agency can
buy packages of different amount of pop ups, which then are used one by
one. Stats can be seen on web interface real time.

6. | Pop up Basic
● Simply fullfills the mobile screen on
top of everything without any end
user actions.
● Disappears when the user selects
“Close”, or the predefined time is
passed.
● No other user actions but “Close”.
● When the content screen is closed,
the same content wont appear
again for the same user.
● The add may include graphics or
dynamic text.
All Copyrights reserved. Fbrink is a registered trademark for PatiDure Oy, Finland. This
material is solely for PatiDure business partners and clients. Please advice us if you get this
material from any other sources than mentioned at the end of this document.

7. | Coupon
● The coupons can be used as
tickets, promotions, or any other
content which can be saved to
the phone and then used several
times.
● The coupon can have due to
dates.
● One and two -dimensional code
bars can be also used.
● User may Delete or Save the
coupon.

8. | WAP /Web link
● Appears automatically on users
phone, full screen and with one
click the user is taken into a WAP /
Web page.
➔ Can be a campaign teaser to take
users to a WEB/WAP based
competition.
➔ Investor Relations is one interesting
application

9. | IDLE -Screen
● IDLE- Screen: The add is directly
injected in the mobile phone
background.
● The user does not receive any
alarm when this happens, no
actions required either.
● This sort of “injection” is aplicable
when the client is interested in
brand marketing. The add will be
seen several times per day by the
user.
● With injection transparency and
design we can make sure it does
not irritate the end user, but rather
turns her/his phone “more cool”.

10. | Fidelity programs
● Perfect tool for different Carrier loyalty programs

11. | Adminstration and Statistics
● All campaign management and follow
up through web interface.
● Statistics also available through Web
interface.
● What campaign is generating
most hits
● What coupons are saved, and
what deleted, etcetera.
All Copyrights reserved. Fbrink is a registered trademark for PatiDure Oy, Finland. This
material is solely for PatiDure business partners and clients. Please advice us if you get this
material from any other sources than mentioned at the end of this document.

12. | Create Campaing
● Webtools are made extremely easy
to use and with clear instructions.
● Different access levels for different
users.
All Copyrights reserved. Fbrink is a registered trademark for PatiDure Oy, Finland. This
material is solely for PatiDure business partners and clients. Please advice us if you get this
material from any other sources than mentioned at the end of this document.

13. | ZoneSet Editor
● Zone management to setup where
the add will be shown.
● Zones are very easy to configure
with mouse.
● One “ZoneSet” can include various
independent areas. (See image)
● Each individual area can be seen
in blue, and the areas are listed on
the right.
All Copyrights reserved. Fbrink is a registered trademark for PatiDure Oy, Finland. This
material is solely for PatiDure business partners and clients. Please advice us if you get this
material from any other sources than mentioned at the end of this document.

14. | Technology - Overview
● Provisioning tool to Push the agents into terminals can be included.
● Data base can be integrated to operator´s LBS
● Supports both prepaid and postpaid.
● HTTP, and SMPP interfaces for communication.
● CDR´s
● For local Carrier implementations, different databases can be used.
● Oracle
● MySQL
● PostgreSQL
List of ~2000 supported terminals available.
All Copyrights reserved. Fbrink is a registered trademark for PatiDure Oy, Finland. This
material is solely for PatiDure business partners and clients. Please advice us if you get this
material from any other sources than mentioned at the end of this document.

15. | Contact
Mr. Henri Hovi
+358 45 239 9020
henri.hovi@patidure.com
General Inqueries info@fbrink.com