Half of working women take fin decisions on their own, says survey

1. Half of working women take fin
decisions on their own, says
survey

2. Contd…
Not long ago, most working women were mere signatories to investment products chosen by their
fathers or husbands. But now, more than half of them make their own financial decisions. The
percentage of women making investment decisions independently has jumped from 37% three
years ago to 52%, shows data from Nielsen. Vinita Shekhar (name changed), a 25-year-old event
management professional who has been working for three years, had been relying on her banker
father to invest her money . This year, she decided to take charge of her money and draft her own
investments, with some advice from her father on tax-saving mutual fund schemes.
Vinita joins the growing number of women professionals who own and manage a host of financial
products from the basic recurring deposits to the complicated demat accounts.
This money management by women has been influenced by various factors like increased
awareness spread by financial product companies through advertisements and other nitiatives,
companies educa ing employees on tax planning and peer encouragement. In ernet has also aided
women with their investments as it al ows them to research and zero n on schemes fit for them.
In comparison, nearly 80% of the men decide on how and where to park their money .Though the
percentage of wor king women managing their fi nances started at a low rate, i has seen a steady
rise from 37% in fiscal 2013 to 41% in fiscal 2014 and now to 52% in fiscal 2015 according to
Nielsen.

3. Contd…
“Women financial advisers have boosted the growth of wo men making their own invest ments,“
said Ajit Menon, head strategy , Tata Asset Manage ment. “The women financia advisers help them
draft long term wealth creation as well as accord for expenses such as children's education.“
Interestingly , women from non-finance background are be coming more proactive with their
investments. “I'm increasingly seeing women architects, creative professionals, consultants and
advertising executives coming forth to manage their money ,“ said Sujata Kabraji, a women-focused
financial adviser.
Kabraji said that women play safe with their money , opting for fixed deposits and taxfree bonds. “It
takes a while to show them how to build a corpus but once that is done, they are good at it as they
are disciplined and practical.“
Financial services industry observers pointed that the proportion of sole decision-makers among
working women is significantly higher among single, divorced and widowed.
The rising trend proves that women no longer blindly sign the dotted line-they decide on the
financial scheme before subscribing to it. As Harsha Kavin, an executive with a leading IT firm, asks,
“I take decisions at work, why not with my finances.“

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