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Prevention in the Virtual World:
Use of Social Networks and Modern
Technology in Prevention of HIV
 
Karlo Boras
Yugoslav Youth Association Against AIDS – Youth of JAZAS
Serbia
“The potential of new technologies to
re-energize the AIDS-movement is clear.
   We need nothing less than an HIV
prevention revolution, with social media
   and mobile technology at its core,”

                Michel Sidibé
       Executive Director of UNAIDS
Social Media
Technologies in Prevention




         A Journey
               Within Reach
Peopl e          Using t echnol ogy
  Technology in Prevention

 Connect        Listen
                  Collect
     Create   Distribute
  Comment   Learn
       Engage Collaborate

   The Social Web          Photo: stop.down
What is
 Social Media?
Social Media is…People




   Having conversations …
                   online
What Changes
    when we change
the way we Communicate?
Meetings Trainings Conferences
                         Phone
 fax   email   Policies
                        Practices
Programs     Conference
                 Calls
Shift Happens
   Shift
Happens!


          Source: billselak
Changing times ….


Broadcast/Present   Networked expertise
Changing times ….


  Reach    Engage
Changing times ….


People-to-content   People-to-People
Changing times ….


  Search   Subscribe
Meet and Share   Share then Meet
So,
What
Does all this
  mean?
Dance 1
Dance 2



                 Learn



Meet
While we were busy ...
 Prevention         Assessment
  Science

                            Evidence-
                             based
                            Practices


                apa city
              C
                 uild ing
               b                    Source: TomTom
What
do you want
   to do?
Which
Social media
      Tools
make the right
        Mix?
Why?
Percent of adults
  who use the
    Internet?


          77%
  Source: Pew Internet & American Life Project
Percent of
American teens
ages 12-17 who
use the Internet


     94%                                 23




                   Source: Pew Internet & American Life Project
87%

Percentage of
parents who
  are online


Source: Pew Internet & American Life Project
Percentage of online teens who
 have Internet access at home                89%
                                             25




                       Source: Pew Internet & American Life Project
Percentage of
teens who say
they go online
most often at
home


                   77%
                        26




  Source: Pew Internet & American Life Project
71%
  Percentage of
online teens who       27

have a cell phone
 Source: Pew Internet & American Life Project
Percentage of
teens who use
    email

          92%

 Source: Pew Internet & American Life Project
Percentage of
adults ages 30-49
 who use email
    85%


                    Source: Pew Internet & American Life Project
70%
        Percentage of
      adults ages 50-64
       who use email         30




       Source: Pew Internet & American Life Project
Percentage of
teens who have
 created some
 type of online
                             57%
    content




                  Source: Pew Internet & American Life Project
So,
What
do these people
  do online?
Where to
  Start?
Be … all ears!
Listen



         Observe
              Photo: brutal
http://alerts.google.com
What did they say well?
What did they miss?
     Think … then Write
Answer questions
What are other people saying?
How does it apply to you?
Look forward
Look backward
Ask “what if”?
                          Content Source: Beth Kanter
                          Photo Source: Picturemania
Imagine




Create    Photo: circulating
Collaborate




              Photo: yuan2003
Create
 Buzz
Learn, together




                  Photo: carf
Most people
  Really, really
    Like us
And want to
  Support us!
Social Media Tools to:
Connect
                 Write
Comment
             Participate
Contribute     Link/
              Embed
 Rate
Review       Measure
These things I know …
                                       Connect, listen and engage or
                                       become increasingly irrelevant

                                                          Social media isn’t going
                                                          away - its here to stay

                                       We’ve entered the “Age of
                                       Participation”

                                                      A change in our “t hinking”
                                                      is r equir ed
Source: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/
What Changes
    when we change
the way we Communicate?
When we change the
way we communicate,




   we change society.
               --Clay Shirky
http://www.cdc.gov/SocialMedia/Tools/guidelines/

http://www.technologyinprevention.com/
Photo Citations
            Multi-tasking http://www.flickr.com/photos/78205255@N00/96887547/
             Merry-go-round http://www.flickr.com/photos/stopdown/487027583/
                 Stick Shift http://www.flickr.com/photos/billselak/2147464701/
      Handshake across distance used with permission Used with Permission of dmswart
                      http://www.flickr.com/photos/dmswart/1003713064/
                                Cave people & technology Cartoon
http://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg
             Dog in window http://www.flickr.com/photos/brutalworks/39868154/
      Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/
                 Marco Polo http://www.flickr.com/photos/xadrian/581385733/
                            Screen shots from each individual website
   Additional photos from http://www.istockphoto.com or from my personal photo library
Photo Citations
     Crystal ball http://www.flickr.com/photos/circulating/2154098422/
       Thinking http://www.flickr.com/photos/callegari/2653221631/
   Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/
Group working together http://www.flickr.com/photos/beija-flor/2427350183/
            Social Media Landscape http://www.fredcavazza.net
Videos
Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4
 Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo
       Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw
This presentation is licensed under CREATIVE COMMONS.
This means you can use it, or parts thereof, as long as appropriate
attribution is given and your resulting product is made available under
this same license. The license prohibits using this presentation for
commercial purposes. A list of citations and links is included for your
reference and use. Please cite all photos to the original source.


                      Suggested Attribution:
Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc.,
Technology in Prevention Blog, Slide deck is available on Slideshare
Thank you.

         Karlo Boras
karlo.boras@jazas.rs

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karlo boras - new technologies in hiv prevention

  • 1. Prevention in the Virtual World: Use of Social Networks and Modern Technology in Prevention of HIV   Karlo Boras Yugoslav Youth Association Against AIDS – Youth of JAZAS Serbia
  • 2. “The potential of new technologies to re-energize the AIDS-movement is clear. We need nothing less than an HIV prevention revolution, with social media and mobile technology at its core,” Michel Sidibé Executive Director of UNAIDS
  • 3. Social Media Technologies in Prevention A Journey Within Reach
  • 4. Peopl e Using t echnol ogy Technology in Prevention Connect Listen Collect Create Distribute Comment Learn Engage Collaborate The Social Web Photo: stop.down
  • 5. What is Social Media?
  • 6. Social Media is…People Having conversations … online
  • 7. What Changes when we change the way we Communicate?
  • 8. Meetings Trainings Conferences Phone fax email Policies Practices Programs Conference Calls
  • 9. Shift Happens Shift Happens! Source: billselak
  • 11. Changing times …. Reach Engage
  • 13. Changing times …. Search Subscribe
  • 14. Meet and Share Share then Meet
  • 17. Dance 2 Learn Meet
  • 18. While we were busy ... Prevention Assessment Science Evidence- based Practices apa city C uild ing b Source: TomTom
  • 20. Which Social media Tools make the right Mix?
  • 21. Why?
  • 22. Percent of adults who use the Internet? 77% Source: Pew Internet & American Life Project
  • 23. Percent of American teens ages 12-17 who use the Internet 94% 23 Source: Pew Internet & American Life Project
  • 24. 87% Percentage of parents who are online Source: Pew Internet & American Life Project
  • 25. Percentage of online teens who have Internet access at home 89% 25 Source: Pew Internet & American Life Project
  • 26. Percentage of teens who say they go online most often at home 77% 26 Source: Pew Internet & American Life Project
  • 27. 71% Percentage of online teens who 27 have a cell phone Source: Pew Internet & American Life Project
  • 28. Percentage of teens who use email 92% Source: Pew Internet & American Life Project
  • 29. Percentage of adults ages 30-49 who use email 85% Source: Pew Internet & American Life Project
  • 30. 70% Percentage of adults ages 50-64 who use email 30 Source: Pew Internet & American Life Project
  • 31. Percentage of teens who have created some type of online 57% content Source: Pew Internet & American Life Project
  • 33. Where to Start?
  • 34. Be … all ears!
  • 35. Listen Observe Photo: brutal
  • 37. What did they say well? What did they miss? Think … then Write Answer questions What are other people saying? How does it apply to you? Look forward Look backward Ask “what if”? Content Source: Beth Kanter Photo Source: Picturemania
  • 38. Imagine Create Photo: circulating
  • 39. Collaborate Photo: yuan2003
  • 41. Learn, together Photo: carf
  • 42.
  • 43. Most people Really, really Like us And want to Support us!
  • 44. Social Media Tools to: Connect Write Comment Participate Contribute Link/ Embed Rate Review Measure
  • 45. These things I know … Connect, listen and engage or become increasingly irrelevant Social media isn’t going away - its here to stay We’ve entered the “Age of Participation” A change in our “t hinking” is r equir ed Source: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/
  • 46. What Changes when we change the way we Communicate?
  • 47. When we change the way we communicate, we change society. --Clay Shirky
  • 49. Photo Citations Multi-tasking http://www.flickr.com/photos/78205255@N00/96887547/ Merry-go-round http://www.flickr.com/photos/stopdown/487027583/ Stick Shift http://www.flickr.com/photos/billselak/2147464701/ Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/ Cave people & technology Cartoon http://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg Dog in window http://www.flickr.com/photos/brutalworks/39868154/ Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ Marco Polo http://www.flickr.com/photos/xadrian/581385733/ Screen shots from each individual website Additional photos from http://www.istockphoto.com or from my personal photo library
  • 50. Photo Citations Crystal ball http://www.flickr.com/photos/circulating/2154098422/ Thinking http://www.flickr.com/photos/callegari/2653221631/ Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/ Group working together http://www.flickr.com/photos/beija-flor/2427350183/ Social Media Landscape http://www.fredcavazza.net
  • 51. Videos Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4 Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw
  • 52. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source. Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc., Technology in Prevention Blog, Slide deck is available on Slideshare
  • 53. Thank you. Karlo Boras karlo.boras@jazas.rs

Editor's Notes

  1. Ohio Prevention and Education Conference, Columbus, OH November 18-19, 2009
  2. The Web finally went SOCIAL - fewer read only websites - and a plethora of social tools bringing us together to: Connect, listen, create, collect, learn, collaborate and more. Not so much focused on tech but people in prevention using tech. http://www.flickr.com/photos/stopdown/487027583/
  3. First stop. What is social media?
  4. At its simplest -- Social media is people having conversations online. It is NOT fluff, not optional and not going away!
  5. So if all that ’ s true and social media is changing the way we communicate -- what changes when we change the way we communicate? Hold onto that question. .. First lets look at current tools.
  6. What are the tools we usually use for communicating with people and building capacity … meetings, trainings, conferences, email, conference calls, programs, practices and even policies. What happened when faxing became a common option? Our tools are changing as are our expectations and intentions
  7. Second Stop. We make the technologies and then the technologies make us. Social media technologies are changing the way we think, work, communicate and play because they are more about us than about the tech. http://www.flickr.com/photos/billselak/2147464701/
  8. The basic shifts.
  9. We are learning new dance steps.
  10. While we were busy with prevention science, assessment, evidence-based practices, building capacity, figuring out sustainabiity --other disciplines were equally busy creating/inventing their own unique contributions.
  11. Hard to choose social media tools until you have a chance to explore them and identify possibilities.
  12. Next stop, Why does it matter? The question for many of us - is Why?
  13. http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
  14. First step, be all ears. Listen, gather data, information, learn. Get a sense of where the conversations involving your work or issue are going on online. How do you do that?
  15. Observe, listen http://www.flickr.com/photos/brutalworks/39868154/ Some find spending time observing and listening to the culture is helpful just like it is in many situations, e.g., moving to a new neighborhood/community; joining a new class or group or coalition;
  16. A great place to start is Google News alerts. They are easy to set up, you have control on how often you receive alerts. You also control what kind of information is searched for and the sources reviewed. You will need to establish a free Google account to use Google News. Vanity search Keywords e.g., underage drinking, binge drinking, gambling, substance abuse, community coalitions, etc. You ’ ll need to play with the terms to find the ones that bring you what you are looking for.
  17. This is usually where people ask me, what would I say on these blog posts? Beth Kanter summed it up perfectly. http://www.flickr.com/photos/callegari/2653221631/
  18. Create, let your imagination be sparked into creative action. Develop with an experimental mindset - what could you create with the new tools that is unique, interesting, unusual, .. The brain loves novelty. http://www.flickr.com/photos/circulating/2154098422/
  19. http://www.flickr.com/photos/yuan2003/1796355617/
  20. Create buzz! Participate in places online where you can help seed conversations, amplify community successes and actions. Your social network is worth its weight in gold to your organization or cause. Digg, StumbleUpon, etc.
  21. Learn together (adults, youth, children) reverse mentoring, would you be willing to be the student of your youth? There is a remarkable connection between socialmedia and social learning. So, what kind of project might you do tomake a difference? http://www.flickr.com/photos/beija-flor/2427350183/
  22. Democratized tools - anyone with a computer, a few tools and an internet connection can create, design, develop, produce and distribute.. What is possible now? http://www.fredcavazza.net
  23. Remember the social media tools are more about people than technology. Only about technology until it fades into the background - becomes commonplace. The kinds of things you can do will help you do your job better, will help you nurture relationships, share information and resources, Stay connected, have a set of measures you haven ’ t had before AND every social media tool we ’ ve talked about today is FREE,
  24. http://www.flickr.com/photos/graphicfootprints/ http://www.flickr.com/photos/zakh/337938459/ http://www.flickr.com/photos/amylenzo/119927340/
  25. http://www.mediabistro.com/fishbowlLA/original/Clay%20Shirky.jpg I asked earlier, what happens when we change the way we communicate?
  26. Wouldn ’ t it be a good idea for people in prevention to be involved in that change? Clay Shirky, Here Comes Everybody Photo: istockphoto.com