Stories bind us together as human beings. Visual storytelling in particular allow us to connect with one another and engage with the world around us in meaningful ways. As social media evolves photos, and the use of photography, aren’t simply relegated to a “photos” category, but rather photos / photography cross-cuts categories and provide a greater opportunity for engagement across the sharing economy. With more than a billion photos being uploaded each day—from crowd wisdom to match making and shopping to location-based discovery—brands, organizations, and individuals can leverage photography (visual storytelling) in very exciting and lucrative ways.
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Presentation originally given at Social Media Strategies Summit (#SMSsummit), Las Vegas, NV February 5, 2014 http://www.socialmediastrategiessummit.com/las-vegas-2014/