0
r keting     Edge    ure Yo ur MaSec            iller Drips        with K                                                 ...
1#
Nurturebased onlead scoreand interest*Start	  with	  3	  emails	  in	  your	  nurture	  program.	  	  
Problem/Goal	                           Type	  of	  Drip	  Program	  	          Cold	  Database	  	                       ...
Simple can be BEST1	       2	     3	  
3       2       13       2       1
1       2       31       2       3
SUBJECT LINEBODYCALL TO ACTION
SUBJECT LINENO/NO*No	  branding,	  keyword,	  or	  other	  industry-­‐specific	  term.	  These	  are	  subject	  lines	  fo...
SUBJECT LINENO/YES*Okay	  to	  have	  ONE	  of	  the	  following:	  branding,	  keyword,	  or	  other	  industry-­‐specific...
SUBJECT LINEYES/YES*Okay	  to	  have	  any	  of	  the	  following:	  branding,	  keyword,	  or	  other	  industry-­‐specifi...
COPYSave theHTML*Email	  should	  come	  from	  a	  person	  in	  your	  company.	  Hyperlink	  to	  your	  content.	  	  ...
5
TIPLearn to“BOX – OUT”
BATCHWE RESEARCHIN BATCHES OFINFORMATION
YESONE YESMEANS THENEXT IS CLOSEBY
THRESHOLDYOU HAVE ASTOPPINGPOINT
TIME *Natural	  cadence	  is	  the	  best.	  Match	  your	  pauses	  to	  the	  length	  of	     your	  sales	  cycle,	  t...
LAZY LEADS*Not	  all	  leads	  in	  a	  database	  are	  good	  leads.	  So,	  set	  expectaOons	  when	  you	  engage.	  ...
ENGAGEMENT         -­‐	  IniOal	  Set-­‐up	  of	  Programs	  	  -­‐	  ConsulOng	  Session	  on	  “How	  To”	    -­‐	  Revi...
AUDITS-­‐    Velocity	  -­‐    ROI	  IS	  A	  HORRIBLE	  METRIC	  -­‐    Total	  MQL	  	  -­‐    Number	  of	  Pieces	  of...
Contact InfoMathew Sweezey                    Pardot, An ExactTarget® CompanyMarketing Automation Evangelist   950 East Pa...
Secure Your Marketing Edge with Killer Drips
Secure Your Marketing Edge with Killer Drips
Secure Your Marketing Edge with Killer Drips
Upcoming SlideShare
Loading in...5
×

Secure Your Marketing Edge with Killer Drips

2,745

Published on

Learn how to stay engaged with prospects and leads over time from that first touch to closing the deal!

Published in: Technology
1 Comment
5 Likes
Statistics
Notes
  • anyway to download this PDF without creating a slideshare account?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,745
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
50
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "Secure Your Marketing Edge with Killer Drips"

  1. 1. r keting Edge ure Yo ur MaSec iller Drips with K n    Au toma&o  M arke&ng ew  Sweezey, by: Math Presentedist   ®  Compa ny Evangel  An  ExactTarget Pardot,
  2. 2. 1#
  3. 3. Nurturebased onlead scoreand interest*Start  with  3  emails  in  your  nurture  program.    
  4. 4. Problem/Goal   Type  of  Drip  Program     Cold  Database     3-­‐2-­‐1  Automate  Lead  Nurturing   Stage-­‐Specific  Drip   Event  Pre-­‐  and  Post-­‐   Event-­‐Specific  Drip   Follow-­‐ups  Cold  Marke&ng  Lead  Drip   3-­‐2-­‐1   Cold  Sales  Lead  Drip   Straight  Drip   Compe&&ve  Drip   Straight  Drip   Lost  Deal  Drip     Straight  Drip  
  5. 5. Simple can be BEST1   2   3  
  6. 6. 3 2 13 2 1
  7. 7. 1 2 31 2 3
  8. 8. SUBJECT LINEBODYCALL TO ACTION
  9. 9. SUBJECT LINENO/NO*No  branding,  keyword,  or  other  industry-­‐specific  term.  These  are  subject  lines  for  Stage  1  emails.      
  10. 10. SUBJECT LINENO/YES*Okay  to  have  ONE  of  the  following:  branding,  keyword,  or  other  industry-­‐specific  term.  These  are  subject  lines  for  Stage  2  emails.      
  11. 11. SUBJECT LINEYES/YES*Okay  to  have  any  of  the  following:  branding,  keyword,  or  other  industry-­‐specific  term.  These  are  subject  lines  for  Stage  3  emails.      
  12. 12. COPYSave theHTML*Email  should  come  from  a  person  in  your  company.  Hyperlink  to  your  content.      
  13. 13. 5
  14. 14. TIPLearn to“BOX – OUT”
  15. 15. BATCHWE RESEARCHIN BATCHES OFINFORMATION
  16. 16. YESONE YESMEANS THENEXT IS CLOSEBY
  17. 17. THRESHOLDYOU HAVE ASTOPPINGPOINT
  18. 18. TIME *Natural  cadence  is  the  best.  Match  your  pauses  to  the  length  of   your  sales  cycle,  then  match  to   your  goal.  Also  keep  it  mixed  up.  Generally,  6-­‐45  days  is  the  min  and   max  Ome  between  emails.  
  19. 19. LAZY LEADS*Not  all  leads  in  a  database  are  good  leads.  So,  set  expectaOons  when  you  engage.  Don’t  expect   100%  engagement  ever.  Some   leads  will  never  engage!  
  20. 20. ENGAGEMENT -­‐  IniOal  Set-­‐up  of  Programs    -­‐  ConsulOng  Session  on  “How  To”   -­‐  Reviewing  of  Current  Programs   -­‐  30-­‐90-­‐180  Reviews  and  Audits  
  21. 21. AUDITS-­‐  Velocity  -­‐  ROI  IS  A  HORRIBLE  METRIC  -­‐  Total  MQL    -­‐  Number  of  Pieces  of  Content  in  each  stage  -­‐  Average  Score  by  Stage  -­‐  Clicks  -­‐  Timing  of  Pauses    
  22. 22. Contact InfoMathew Sweezey Pardot, An ExactTarget® CompanyMarketing Automation Evangelist 950 East Paces Ferry Rd Suite 3300mathew.sweezey@pardot.com Atlanta, Georgia 30326@msweezey   404.492.6848 - 877.3B2B.ROI   www.pardot.com    
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×