Digital Ad Samples

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A look at various digital advertisements from websites across the US.

A look at various digital advertisements from websites across the US.

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  • 1. Digital Ad TemplatesCreative Review for Local Retailers By Brandy Luscalzo-Stemen
  • 2. Retail focused ad units• Let’s take a look at some creative digital ad samples for local retailers that could be build into easy creative templates.• Several different types of marketing pushes: – Price and Item Marketing – Branding/Awareness Marketing
  • 3. Price and Item Ads • Most local retailers have price and item offerings so templates are needed to reflect this type of marketing.(Medium rectangle and Leaderboard sizes)
  • 4. Price and Item Ads Continued
  • 5. Price and Item Ads Continued • Using the new rising star unit-300x600 Filmstrip
  • 6. Building Awareness/Branding• Many local businesses use brand awareness campaigns to create awareness of their product, service or event. (Medium rectangle and Leaderboard sizes)
  • 7. Building Awareness/Branding Continued
  • 8. Nicely done branding medical ads
  • 9. Brand Awareness Continued • Using the new rising star unit-300x600 Filmstrip
  • 10. Brand Awareness Continued • Using the new rising star unit-300x600 Filmstrip
  • 11. Branding/Awareness
  • 12. Branding/Awareness • Expanding Pencil
  • 13. Branding/Awareness • Expanding Pencil
  • 14. Branding/Awareness • Expanding Pencil
  • 15. Branding/Awareness • Expanding Pencil
  • 16. Branding/Awareness • Expanding Pencil
  • 17. Branding/Awareness • Expanding Pencil
  • 18. Branding/Awareness• Using Expanding Cube
  • 19. What to be careful of: Overuse of text(filmstrip units) and lack of branding(leaderboard unit)
  • 20. Only in Wisconsin….