Digital Ad Samples

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A look at various digital advertisements from websites across the US.

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Digital Ad Samples

  1. 1. Digital Ad TemplatesCreative Review for Local Retailers By Brandy Luscalzo-Stemen
  2. 2. Retail focused ad units• Let’s take a look at some creative digital ad samples for local retailers that could be build into easy creative templates.• Several different types of marketing pushes: – Price and Item Marketing – Branding/Awareness Marketing
  3. 3. Price and Item Ads • Most local retailers have price and item offerings so templates are needed to reflect this type of marketing.(Medium rectangle and Leaderboard sizes)
  4. 4. Price and Item Ads Continued
  5. 5. Price and Item Ads Continued • Using the new rising star unit-300x600 Filmstrip
  6. 6. Building Awareness/Branding• Many local businesses use brand awareness campaigns to create awareness of their product, service or event. (Medium rectangle and Leaderboard sizes)
  7. 7. Building Awareness/Branding Continued
  8. 8. Nicely done branding medical ads
  9. 9. Brand Awareness Continued • Using the new rising star unit-300x600 Filmstrip
  10. 10. Brand Awareness Continued • Using the new rising star unit-300x600 Filmstrip
  11. 11. Branding/Awareness
  12. 12. Branding/Awareness • Expanding Pencil
  13. 13. Branding/Awareness • Expanding Pencil
  14. 14. Branding/Awareness • Expanding Pencil
  15. 15. Branding/Awareness • Expanding Pencil
  16. 16. Branding/Awareness • Expanding Pencil
  17. 17. Branding/Awareness • Expanding Pencil
  18. 18. Branding/Awareness• Using Expanding Cube
  19. 19. What to be careful of: Overuse of text(filmstrip units) and lack of branding(leaderboard unit)
  20. 20. Only in Wisconsin….

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