Machine Learning & Ecommerce - by David Jones - PAPIs Connect

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Machine Learning & Ecommerce by David Jones

Data & Analytics

Machinelearning&Ecommerce
better.together.

PredictiveAPIs
makeitfeellikeyouhaveyourown
teamofMLexperts

BenefitsofMLinEcommerce
Morevisitorswithlongersessionduration
Improvedretention
Higherconversionrates
Largerordersize
Bottomline,morerevenue.

machinelearninginecommerce
deeplyenhancescustomerexperiences

CustomersexpectMLfeatures
Eveniftheydon’tknowwhatMLis

Goal:Increaserevenue
Solution:Productrecommendations
Implementation:PredictiveAPIs

16kproductviews
60korders
3kproductratings

Optimisedatacollection
Initiallyhadnodataforloggedoutusers

PredictionIO
Opensourcemachinelearningserver
Ecommercetemplates
Usesestablishedimplementationofalgorithms
Evaluationmetrics
Productionready

Storefront<->ProcessingQueue<->PredictionIO

PAPIProductionTips
Monitorperformance
Cachewhererealtimeisnotneeded
Deriveddataislowrisk

Bricks&mortarretail
inspiresanecommerceexperiencewithML

Withwine
tastepreferencesarediverse
peopleusuallypreferredorwhite

FilterPredictionsAvoidanythingthatlessensrelevance
Don’tshowoutofstockproducts

A/BTestResults
45%longeraveragesession
22%increaseinconversionrate
37%increaseinaverageordersize

Wheretonext?
Predictivefeaturesinmorechannels
Introducenewpredictivefeatures

3
MachineLearning
ishighlyeffectivewith
Ecommerce

BusinessLeaders
Startaproject
UsePredictiveAPIs
Thetimingisperfect

resolve.digital/papis
DavidJones,@d_jones

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