Most people now turn to Google instead of the yellow pages when looking for a company to do business with. Getting your website to appear in search results is not as straightforward as signing up for the yellow pages was, but it can be done. This presentation will explain how search engines like Google work, what an effective search engine optimization (SEO) strategy should include, and simple things you can do to increase your exposure in search engine results.

2.  SEO101
 AThreefoldApproach
to SEO
 Measurement &
Improvement
 What’s New in SEO
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3.  Please hold questions until the end!
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4.  Coding since 1986
 Creating websites since
1997
 Working in e-commerce
since 2005
 Marketing MBA
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6.  Google does data entry
with your website
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www.WooRank.com

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Hand WooRank
Report to
Webmaster.
Tell them to fix it all.
(Cry if necessary)

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http://adwords.google.com
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)

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Each product or service needs its own page.

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(Blog must be on your own website, not on WordPress.com or Blogger.com)

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 4 Categories = 4 Posts Per Month
 ONE Key Phrase per post!

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https://www.stumbleupon.com/pd
Paid Discovery on Great Content =
FAST Link Building

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 10/14: 183 links from 37 different sites
 1 paid stumble on 10/15: $50 for 500 visitors
 11/19: 303 links from 56 different sites
 An increase of 120 links and 19 root
domains in 1 month

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https://moz.com/local/search

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1. Organic Keywords (WebmasterTools)
SearchTraffic -> Search Queries
2. Landing Pages (Analytics)
Behavior -> Site Content -> Landing Pages
❶Visits ❷Bounce Rate ❸Avg.Visit Duration
3. ReferralTraffic (Analytics)
Acquisition -> All Referrals

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“I should
blog more
about that”
“I should
add that to
my Services
page”
“That would
make a great
article”

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Jump ahead of
hundreds of
millions of pages
using Authorship!
http://plus.google.com/authorship

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2. Get reviews!
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https://plus.google.com/dashboard

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 Technical
 Fix Issues
 On-Page
 Keyword Research
 Drilldown Pages
 Editorial Calendar
 Off-Page
 Links (Stumble!)
 Social Media
 Citations
 Measure & Improve
 Watch the “Metrics
that Matter”
 Get ideas from
keyword data
 Stay onTop of
Trends
 Authorship
 Local

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