PPC Sales Funnels, Simplified

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I recently gave a presentation on PPC Sales Funnels where I focused on how, with just a few relatively inexpensive keywords, you can get amazing results with AdWords. That just means explaining the process from: keyword -> ad -> landing page -> sale I talk about: Digital marketing vs traditional (hint: traditional is on the decline) Facebook vs Google Ads Brief intro to AdWords (and the key components) Keywords Ads Landing Page 1172% ROAS (return on ad spend) Case Study – I think that’s the best part

Marketing

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You Don’t NeedTo Be A “Marketer”

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Follow along with the webinar recording: http://flightschool.autopilothq.com/video/how-instapage-drove-30k-in-revenue-in-less-than-2-months-by-nurturing-stale-leads/ Try Autopilot free: https://autopilothq.com/free-trial.html Like most of us, Instapage - the popular landing page builder - has spent years accumulating leads and contacts, many of whom haven’t engaged with marketing, product, or sales in months. Instapage considered purging their database of cold contacts, but they weren’t ready to give up on these individuals just yet. Instead, they launched a lead nurturing journey. And the results were startling. In this webinar, you'll learn: -How Instapage nurtured cold leads into new customers at 6x their typical conversion rate, generating $30K in ARR in two months -Strategies to nurture the right contacts, deliver the right content and build the right lead magnets for a successful reactivation journey -Hard-earned insights around how Instapage increases email engagement and maximizes lead conversion by nurturing every customer throughout their lifecycle

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Learn: 1. What project management tools Ewa made Sam use when she works with him! (And he learned to love them!) 2. Who Sam has on his digital marketing team and how he recruits talent. 3. How to wireframe, copywriter, and design a Landing Page. In detail: How to build a killer Thankyou Page (your hidden weapon in your funnel!). 4. In Detail: How Sam storyboards and writes email sequences that make big money (over 90% of his revenue comes from email).

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