Avaya focuses on three key constituents in the enterprises – three constituents with very different needs. End Users Line of Business IT End users just want simplicity and the tools to get the job done, without being concerned with the technology. Different users have different needs . The mix of venues from which they operate means different devices , networks, modalities, and use cases. Increasingly, social media is in use, and in fact I heard a statistic the other day that social networking applications have now surpassed email as the means to share and collaborate. Customer’s have a range of business applications and data sources , and users are suffering from information and access overload, or they can’t get to what they need when they need it. And of course, these environments are multi-vendor in nature. All this amounts to considerable degrees of complexity, latency in business processes, wasted energy and resources, and ultimately sub-optimal business performance.
People have become a slave to the very tools and technology that has been put in place to serve them. Rather than looking at the desktop or network out to the users, we are looking at people and their needs and working that backwards into the technology. Our vision is to drive authentic and purpose driven collaboration . Avaya can create a shift from how people operate today being so document or task driven to becoming more people centric . We believe the next generation of contextual collaboration will bring the speed, efficiency and innovative power of human relationships back to the forefront of business activity by effortlessly orchestrating how people communicate to support their organization's goals. And, business systems — both formal and informal — will be communication enabled quickly and easily to reduce the human latency inherent in business processes, and to create a more responsive and agile enterprise.
Avaya Aura Conferencing features include: Well established Meeting Exchange audio conferencing functionality including Avaya one-X control and TUI controls Web Conferencing is easily accessed from standard browsers, and is feature rich, with multiple-presenter presentations, white-boarding, application and desktop sharing, video streaming, synchronized audio/video/web recording, chat discussions, polling/voting, invites and call-outs, and conference roster with full audio controls. Tight integration with Microsoft LiveMeeting (together with Outlook and OCS), IBM Sametime Web Conferencing (together with Notes and Sametime), and Adobe® Connect™, in addition to Avaya Web Conferencing. Integrated features include scheduling, calendar links, click to conference/join, conference roster displays showing active speaker, audio dial-outs, audio muting and user termination. Roadmap: Avaya Aura Conferencing will be extended in 2H 2010 with built-in software-based H.263 video bridging with voice-activated video switching, scaling up to 10% of the concurrent audio participant capacity in a configuration, which will further simplify the deployment of combined audio, video and web conferencing. This will be complementary to workgroup video bridges built into video endpoint and to higher scale dedicated video MCU bridges. Avaya Aura Conferencing Enterprise Edition (4Q’10) will bring the System Platform packaging and further simplifications to the full-scale version of the same software – until then Avaya Meeting Exchange 5.2 is the current product for high-scale use.
User features include: Web-based Self administration Reach Me Notify Me Message access Built-in speech to text Built-in speech based addressing (voice recognition) Easy access from Avaya one-X clients Localization and TUI – Initial release focuses on Octel Aria-like TUI in US English, German, Latin Spanish, Brazilian Portuguese with additional languages and TUIs to follow in future releases IT features include: Flexible message store choices SIP connectivity with Communication Manager (6.0, 5.2), Session Manager (6.0), SES (5.2.1), CS 1000 (pending) and supports for a wide range of 3rd party PBXs via SIP gateways Flexible deployment options – single server and multi-server, redundancy, distributed vs centralized Scale up to 20,000 users in a single system (multi-server) Scale up to 6,000 users on a single hardware server (application and storage) Resilience Interoperability Speech auto-attendant Standard servers with System Platform benefits Simplified packaging
We’ve taken an approach with ACE to create packaged applications. Currently, we have 7 Packaged Applications ( OCS Integration, Sametime Integration, Mobile Cost Optimizer, Event Response Manager, Hot Desking, Web Browser Add In, Office Add In ) that provide out of box integration with common business applications and are packaged with their own software & services codes, making it simple for Channels to quote, engineer, deploy and sell. Each of the packaged applications have lead accounts behind them and come available with an ROI Tool/business case to demonstrate the quantifiable benefits to the enterprise. These Packaged Apps work in a multi-vendor environment and including Avaya CS100, Avaya CM, CISCO UCM, Tandberg VCS, MSFT, IBM etc… We have gotten a lot of traction with the packaged apps — our strategy is to lead with a packaged or custom apps, demonstrate immediate value of ACE platform and pull through other Avaya Apps & products. Given the multivendor nature of ACE, we are able to break into non-Avaya incumbent accounts. For instance under NDA, we been successful with this strategy with HSBC, Barclays, Bank, and Deutsche Bank. HSBC: (HSBC where CISCO won IPT but we increased our presence using ACE ) Procured Multi-vendor Click to Call with IBM same time but also secured ACE hot desking and are in the process of extending ACE to their Call Centers (routing calls from Call Centers to Branch staff based on availability). Barclays Bank: deployed Event Response Manager (ERM) packaged app in its telecom group and other LOBs are exploring ACE for their business needs Deutsche Bank: Started off with communications enabling CRM providing click-to-call ability, next extended it with Message Drop/Blast followed by Group Directory Integration with ACE click-to-call — so, once you have the platform you can keep building on it. In terms of vertical applications, we’ve really moved the yard sticks this year. We’ve delivered a number of applications for the financial, healthcare, and hospitality industries. With ACE, we communication enabled financial terminals at Bloomberg, and a Finance CRM application at Deutsche Bank. We announced a number of healthcare applications at the HIMMS event back in early March. We talked about Mobile Device Checkout, Nurse Call Response, Patient Appointment Reminder, and Patient Admit Coordinator. We worked with IBM to address the needs at Florida Hospital where these applications embed communications into portals, and use location based services, and notification services to improve hospital efficiency and patient care. By the way, IBM awarded Avaya their 2010 IBM IMPACT Smart SOA Award, for communications-enabled healthcare solutions. In Hospitality, you are already familiar with the Marina Bay Sands story where we able to prototype an ACE IPTV integration application within 2 days! We announced the Guest Media Hub earlier this year, and we’ll be making more announcements at the HITEC 2010 hospitality event at the end of June. These applications provide guest self service in new innovative ways — another example of new user experiences from Avaya — including notification and location based services all to improve guest service levels and loyalty, and revenue per guest stay.
New Presence Services 6.0 features: Native Instant Messaging now generally surfaced (previously available in Avaya one-X Agent) IM and Presence supported for: Avaya one-X® Communicator 6.0 Avaya one-X® Agent Avaya one-X® Deskphone 96xx with SIP 2.6 or SIP 6.0 connected to Session Manager Federated with Microsoft Office Communicator 2007 users Increased scalability supporting up to 10,000 users per server Adds support for IBM Sametime Presence in addition to Microsoft OCS (IM to follow in 4Q10) Easier customer deployments using System Platform (native deployment on COTS also available) Availability of a software developers kit (SDK) for Presence (to be incorporated into Avaya ACE) Allows third-party and in-house developers to “Presence enable” applications Unique “bulk” APIs allow applications to efficiently monitor presence of many thousands of users Explicit support for independent XMPP clients
System Platform is now supporting the following applications (with more planned): Avaya Aura™ Solution for Midsize Enterprises (Nov’09) Avaya Modular Messaging (Nov’09), Avaya Aura™ System Manager (Jan’10), Avaya Aura™ Communication Manager (Q3’10) – enterprise configurations, Avaya Aura™ Session Manager (Branch) (Q3’10) – remote survivability, Avaya Aura™ Session Border Controller (Q3’10) Avaya Aura™ Application Enablement Services (Q3’10) Avaya Aura™ Presence Services (Q3’10), Avaya Aura™ Conferencing (Q3’10), Avaya Aura™ Messaging (Q3’10) New System Platform 6.0 capabilities: Broader application support (above) IPv6, plan to submit System Platform for US federal JITC certification Built-in Performance Monitoring (VESPER) providing statistics feed to System Manager for reporting Further real-time tuning in the virtual use of NICs and disk resources Upgrade to the latest Xen® related software Recap of common built-in System Platform capabilities: Packaged appliance model – customers do not have to understand or manage virtualization/internals Virtualization through Xen® Hypervisor, which Avaya has highly tuned to support real-time signaling and media applications (in ways that still seem to be unique in the marketplace for media handling) Rapid installation of full multi-application “templates” with automated inter-application configuration WebLM software licensing tools Avaya Secure Access Link remote monitoring/alarming (backed by Avaya and partner services offers) High availability “warm standby failover” options (applicability depends on applications) Backup and restore Software upgrades with virtual image staging and wind-back Core platform management console and tools Selling model: System Platform is not separately licensed but is included as an entitlement as a part of products that are sold and deployed as “System Platform templates”. Some Avaya applications now only have the System Platform option, while some still also have non virtualized deployment choices.
Applications now managed through Avaya Aura System Manager Communication Manager 5.x and 6.0 Modular Messaging 5.2 Communication Manager Messaging 5.2 and 6.0 Session Manager 5.2 and 6.0 Presence Services 6.0 Conferencing 6.0 Messaging 6.0
Communication Manager 6.0 features include: Supported on latest S8800, S8300D and S8510 (with added memory) hardware servers Scale increased to 18,000 SIP or H.323 endpoints, “ Evolution server” mode allows any mixture of Session Manager connected SIP and directly connected non-SIP endpoints (DCP, Analog, H.323) that may be connected through all currently supported gateways Full SIP “feature server” mode is just a single flag setting within the exact same Communication Manager software (no new deployment or servers required) AES server connection and control of both SIP and non-SIP endpoints Support for “implicit application sequencing” for Evolution server and third-party PBX users are not using SIP endpoints SIP-based survivability Builds on our market leading ESS and LSP capabilities deployed for many years for H.323 Allows both SIP and non-SIP endpoints to survive communications disruptions Survivable Core – assumes access to parts of SM core and redirects to alternative feature/evolution servers Survivable Remote (2H10) – assumes network to central core is disrupted and provides a virtualized local instance of Session Manager packaged with CM to support continuous remote operation Communication Manager is a SIP to H.323 video gateway to support interoperability between forthcoming SIP-based video and existing environments All Communication Manager 6.0 configurations now delivered on System Platform: Common installation, management, upgrades, remote monitoring, and virtualization Less virtualized components in enterprise “templates” versus midsize Includes enterprise duplex (shadow server), simplex and S8300D blade “templates”
Avaya Aura Session Border Controller features include: Market leading Acme Packet feature set Software-based and virtualized deployment through System Platform on standard S8800 servers Supports Avaya Aura 5.2.1 as well as 6.0 Security protection from SIP/VoIP attacks, invalid SIP messages, denial of service, spoofing attacks, “man in the middle”, access through unused VoIP ports Connectivity assistance including NAT traversal and UDP/TCP conversion Protocol conversions for interoperability including SIP header manipulation and service provider adaption Codec transcoding of media streams such as G.711/G.729 conversion between enterprises and service providers Session replication - “forking” media streams allowing applications like call recording to be efficiently implemented. Quality of service policy and prioritization enforcement Regulatory compliance supporting legal requirements for emergency calls and lawful interception. Statistic gathering Testing and Support: Support for Avaya Aura SBC comes directly from Avaya – this is a fully branded Avaya product Avaya internally works with Acme Packet within an agreed back-end OEM support model Avaya directly tests and certifies with global Service Providers, and is also able to leverage Acme Packet’s considerable global SP testing expertise and activity to accelerate this process Complementary to higher-scale hardware SBCs Avaya continues to resell Acme Packet SD3800 and SD4500 Some customer environments may use both Avaya Aura SBC and higher-scale SBCs at different locations for different purposes
New Session Manager 6.0 features: Scale to 50K SIP endpoints across 6 SM instances Support for 96XX phones and future video devices to “multiply register” with active/active Session Managers for high availability Support SIP-based CM Core Survivability (alternative servers) Will release SIP-based CM+SM Remote Survivability on System Platform in 2H10 following beta testing More flexible Trust Management allows third-party security certificates for any SIP entity Increased performance of software TLS encryption reduces hardware requirements Expanded SIP features with CM include: Per button ring control Call pickup alerting SIP integration with one-X® Portal – one-X® Portal user interface may be used with SIP deskphones SIP integration with one-X® Mobile clients – one-X® Mobile clients may be used with SIP deskphones Internal calling party number block Call park/un-park button consolidation Easy Lab Package allows sales and partner to quickly start Session Manager customer trials
1. PacketBase, Inc. www.packetbase.com Avaya Aura ™ Building the Foundation for Collaboration