!!!!!Experts.!Network.!Events.!facebook.com/owlaidk! twi9er.com/owlaidk!owlai.com!
Optimize your website & increaseyour conversion rateWEBUSE & MAYK
Kristina- Founder of MAYK in 2012- Specializes in brand identity - from hands on brandstrategy to visual communication- Pr...
Issues stated by participants:- Online communication, website design- Website and facebook interactions, and how they can ...
Build a strong brandWebsite designOnline communicationWebsite testing= Increase conversionrate
dk healthcare
?
Web CRM
?
O. M. Nielsen
?
Bikway
?
bEzH
?
Sociotransit
?
Good examples & sum up
Mailchimp
Crocs
Crocs
Make it simple
Make it simple & Use pictures
Call to action in focus
Use the power of persuasion to increase online sales= Social proof= Give some take some= Commitment= Sense of urgency
12 mistakes in e-commerce- A lack of detailed product information- Hiding Contact Information- A Long or Confusing Checkou...
Get inspired and increaseyour knowledgewww...Digital worksFDIHInternetretailertheGrokGetElastickBetashopbryaneisenbergSmas...
Thank you!Marina Saké Nielsen // 42 41 11 02Kristina May // 27 32 71 17
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
Optimize your website and increase your conversion rate - Kristina and Marina
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Optimize your website and increase your conversion rate - Kristina and Marina

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- Design in reference to usability
- Design in reference to sale
- Information Architecture
- Online communication

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Optimize your website and increase your conversion rate - Kristina and Marina

  1. 1. !!!!!Experts.!Network.!Events.!facebook.com/owlaidk! twi9er.com/owlaidk!owlai.com!
  2. 2. Optimize your website & increaseyour conversion rateWEBUSE & MAYK
  3. 3. Kristina- Founder of MAYK in 2012- Specializes in brand identity - from hands on brandstrategy to visual communication- Previously worked 6 years for Kontrapunkt- Clients: Several Danish ministries Rambøll, Widex,DSB, Metroen, Movia, Dansk Røde Kors, Noma, Tasa-ki, Novo Nordisk and Andersen Bakery, LEO Pharma,Steno Diabetes Center, Arkitema Etc.- Partner & Partner to be in several small start upcompaniesKristina is passionate about making every singlebrand unique and makes sure it fulfills its full poten-tial. She strives to make all visual communicationsharp, simple, recognizable, functional and beautiful.Kristina is educated from the Danish Design SchoolMarina- Founder of WEBUSE- Specialized in online marketing, customer experi-ence and communication + usability and informationarchitecture.- Special focus on e-commerce.Previously worked in the advertising industry for 12years as a project manager and for 4 years at TeliaSonera, responsible for e-commerce.Marina is passionate about growing sales throughe-commerce and has focus on marketing, UX, IA andcommunication. In 2012 she founded WEBUSE andnow 8 months later Marina works with clients asGeorg Jensen, Louis Poulsen, Ferm Living, Arkitemaetc.Marina was also a speaker at SMX Stockholm 2010 -SMX Stockholm is a conference where both market-ers and e-commerce-gurus can grow and learn fromeach other and global experts.
  4. 4. Issues stated by participants:- Online communication, website design- Website and facebook interactions, and how they can best supplement each other- how you can get high conversion rate- Info- Learning more about conversion- How to use web analytics to optimize design issues- Improve the website to make it more appealing to potential clients. Find a suitable“look” that appeals to the right clients.- usability, online marketing- SEO, information architecture, how to make it easy for the costumer to buy- how to make it attractive, how to attract more public- HOW to make a GOOD WEB-site!- Optimize website, increase relevant traffic- Brand creation, communication- How to improve traffic on website- Usability and online communication- Marketing Research for my international websites- marketing of my website.- Online (and visual) communication
  5. 5. Build a strong brandWebsite designOnline communicationWebsite testing= Increase conversionrate
  6. 6. dk healthcare
  7. 7. ?
  8. 8. Web CRM
  9. 9. ?
  10. 10. O. M. Nielsen
  11. 11. ?
  12. 12. Bikway
  13. 13. ?
  14. 14. bEzH
  15. 15. ?
  16. 16. Sociotransit
  17. 17. ?
  18. 18. Good examples & sum up
  19. 19. Mailchimp
  20. 20. Crocs
  21. 21. Crocs
  22. 22. Make it simple
  23. 23. Make it simple & Use pictures
  24. 24. Call to action in focus
  25. 25. Use the power of persuasion to increase online sales= Social proof= Give some take some= Commitment= Sense of urgency
  26. 26. 12 mistakes in e-commerce- A lack of detailed product information- Hiding Contact Information- A Long or Confusing Checkout Process- Requiring an Account to Order- An Inadequate Site Search Engine- Poor Customer Service Options- Tiny Product Images- Only One Product Image- A Poor Shopping Cart Design- Lack of Payment Options- Not Including Related Products- Confusing Navigation
  27. 27. Get inspired and increaseyour knowledgewww...Digital worksFDIHInternetretailertheGrokGetElastickBetashopbryaneisenbergSmashingMagazineEconsultancy blogKissMetrics blogwiredTop e-commerceamazone.commiinto.commrporter.comsaxo.dk
  28. 28. Thank you!Marina Saké Nielsen // 42 41 11 02Kristina May // 27 32 71 17

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