Optimize your website & increaseyour conversion rateWEBUSE & MAYK
Kristina- Founder of MAYK in 2012- Specializes in brand identity - from hands on brandstrategy to visual communication- Previously worked 6 years for Kontrapunkt- Clients: Several Danish ministries Rambøll, Widex,DSB, Metroen, Movia, Dansk Røde Kors, Noma, Tasa-ki, Novo Nordisk and Andersen Bakery, LEO Pharma,Steno Diabetes Center, Arkitema Etc.- Partner & Partner to be in several small start upcompaniesKristina is passionate about making every singlebrand unique and makes sure it fulfills its full poten-tial. She strives to make all visual communicationsharp, simple, recognizable, functional and beautiful.Kristina is educated from the Danish Design SchoolMarina- Founder of WEBUSE- Specialized in online marketing, customer experi-ence and communication + usability and informationarchitecture.- Special focus on e-commerce.Previously worked in the advertising industry for 12years as a project manager and for 4 years at TeliaSonera, responsible for e-commerce.Marina is passionate about growing sales throughe-commerce and has focus on marketing, UX, IA andcommunication. In 2012 she founded WEBUSE andnow 8 months later Marina works with clients asGeorg Jensen, Louis Poulsen, Ferm Living, Arkitemaetc.Marina was also a speaker at SMX Stockholm 2010 -SMX Stockholm is a conference where both market-ers and e-commerce-gurus can grow and learn fromeach other and global experts.
Issues stated by participants:- Online communication, website design- Website and facebook interactions, and how they can best supplement each other- how you can get high conversion rate- Info- Learning more about conversion- How to use web analytics to optimize design issues- Improve the website to make it more appealing to potential clients. Find a suitable“look” that appeals to the right clients.- usability, online marketing- SEO, information architecture, how to make it easy for the costumer to buy- how to make it attractive, how to attract more public- HOW to make a GOOD WEB-site!- Optimize website, increase relevant traffic- Brand creation, communication- How to improve traffic on website- Usability and online communication- Marketing Research for my international websites- marketing of my website.- Online (and visual) communication
Build a strong brandWebsite designOnline communicationWebsite testing= Increase conversionrate
Use the power of persuasion to increase online sales= Social proof= Give some take some= Commitment= Sense of urgency
12 mistakes in e-commerce- A lack of detailed product information- Hiding Contact Information- A Long or Confusing Checkout Process- Requiring an Account to Order- An Inadequate Site Search Engine- Poor Customer Service Options- Tiny Product Images- Only One Product Image- A Poor Shopping Cart Design- Lack of Payment Options- Not Including Related Products- Confusing Navigation
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