Double board

1. sospI 0102 ©
DOUBLEBOARD
Doubleboard - 2 Billboards – higher impact, better creative expression and
visibility of the product.
According to the IPSOS PULS research, with good strategic planning of a
campaign on a grid of double billboards we have achieved very high impact for
this type of campaign –
up to 68%.

2. Advertising campaign awareness -
Majlonke
Nobody’s Unpredictable
February 2011.

3. sospI 0102 ©
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Methodology
The research was conducted as a part of Ipsos Puls’ regular monthly face-to-face
Omnibus which is conducted on a total sample of 1000 respondents older than
15.
Three questions of which this particular questionnaire consisted of, were asked
only in the 4 largest cities in Croatia – Zagreb, Split, Rijeka and Osijek, so the
sample for this part of the survey was 253 respondents older than 15.
Fieldwork lasted from 3rd to 13th of February 2011.

4. sospI 0102 ©
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Spontaneous advertising awareness - general
Which commercials have you seen in the last month on billboards that you can recall?
Total sample, N=253 By city
24,8%
4,2%
4,1%
3,9%
3,5%
3,1%
3,0%
2,8%
2,6%
2,5%
2,4%
2,1%
45,5%
39,4%
Majlonke - pantyhose for men; Are you
a real man?
Supermarket chains - generally
T-mobile
Dukat Sensia
Banks - generally
Other supermarket chains
Cars
Bnet
TELE2
Konzum
Dukat
Erste banka
Other
Don't know / No answer
Zagreb
(N=159)
Split
(N=40)
Osijek
(N=21)
Rijeka
(N=34)
29,6% 12,1% 31,9%
5,0% 4,5% 2,4%
4,0% 3,6% 8,4% 2,4%
6,2%
1,6% 10,7% 9,2%
2,3% 4,5% 7,5%
2,0% 11,2%
1,1% 13,5%
1,1% 4,2% 6,2% 5,2%
2,6% 6,6%
3,8%
2,1% 9,2%
39,4% 53,7% 74,8% 47,5%
37,6% 44,2% 43,6% 39,9%

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Billboard awareness 1
Yes; 66%
No; 34%
Have you seen a billboard with a man wearing pantyhose, on which is written “Are you man enough”?
By city
Zagreb
(N=159)
Split
(N=40)
Osijek
(N=21)
Rijeka
(N=34)
Yes 73% 46% 49% 67%
No 27% 54% 51% 33%
Total sample, N=253

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Billboard awareness 2
Have you seen this billboard?
Total sample, N=253
No; 32% Yes; 68%
By city
Zagreb
(N=159)
Split
(N=40)
Osijek
(N=21)
Rijeka
(N=34)
Yes 76% 47% 49% 70%
No 24% 53% 51% 31%

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Billboard awareness 2
Have you seen this billboard?
Total sample, N=253
No; 32% Yes; 68%
By city
Zagreb
(N=159)
Split
(N=40)
Osijek
(N=21)
Rijeka
(N=34)
Yes 76% 47% 49% 70%
No 24% 53% 51% 31%