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Dunkin' Donuts Case Study

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David Puner at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

David Puner at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Published in: Technology, Business

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  • 1. David Puner Communications Manager June 15, 2009
  • 2.
    • Dunkin’ Donuts launched on Twitter in October 2008 to deepen our connection to our customers and broaden our brand community.
    Dunkin’ Donuts on
  • 3. Some Words of Twitter: Know the rules before you break them.
  • 4. Some Words of Twitter:
    • Trust the one who tweets.
    ?
  • 5. Some Words of Twitter A billboard doesn’t talk to you. People do.
  • 6. Some Words of Twitter:
    • Get comfortable with the unknown.