Dunkin' Donuts Case Study

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David Puner at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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Dunkin' Donuts Case Study

  1. 1. David Puner Communications Manager June 15, 2009
  2. 2. <ul><li>Dunkin’ Donuts launched on Twitter in October 2008 to deepen our connection to our customers and broaden our brand community. </li></ul>Dunkin’ Donuts on
  3. 3. Some Words of Twitter: Know the rules before you break them.
  4. 4. Some Words of Twitter: <ul><li>Trust the one who tweets. </li></ul>?
  5. 5. Some Words of Twitter A billboard doesn’t talk to you. People do.
  6. 6. Some Words of Twitter: <ul><li>Get comfortable with the unknown. </li></ul>

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