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Dunkin' Donuts Case Study

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    Dunkin' Donuts Case Study - Presentation Transcript

    1. David Puner Communications Manager June 15, 2009
      • Dunkin’ Donuts launched on Twitter in October 2008 to deepen our connection to our customers and broaden our brand community.
      Dunkin’ Donuts on
    3. Some Words of Twitter: Know the rules before you break them.
    4. Some Words of Twitter:
      • Trust the one who tweets.
      ?
    5. Some Words of Twitter A billboard doesn’t talk to you. People do.
    6. Some Words of Twitter:
      • Get comfortable with the unknown.

    + O'Reilly Media - LearningO'Reilly Media - Learning, 5 months ago

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    David Puner at O'Reilly's Twitter Boot Camp, June 1 more

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