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Лекция №2 Курса Product Management в НИУ-ВШЭ
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Лекция №2 Курса Product Management в НИУ-ВШЭ

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Презентация со второго занятия курсов по Управлению продуктами в НИУ-ВШЭ …

Презентация со второго занятия курсов по Управлению продуктами в НИУ-ВШЭ
Подробнее - http://mindtheproduct.ru


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  • 1. Product Management Занятие №2
  • 2. ДЗ №1• 24 = 12• 11 = 9 - !"#$"%& !$"%()*• 22 = 9 - !"#$"%& +,• 18 = 10• 9=9• 12 = 10• 17 = 12
  • 3. ДЗ №1• 25 = 9• 14 = 10• 26 = 10• 20 = 8• 99 = 9• 6=9
  • 4. ДЗ №1• 5 = 12• 7 = 10• 15 = 11• 19 = 9 (!$"%()* )* -.&/01"&2()• 1 = 10• 4 = 10
  • 5. • 3 = 12 (2(3"$14) “1&4$5&"3" -1#2”)
  • 6. ДЗ №1
  • 7. Product Manager Конкуренты Дизайнеры Рынок ПроектировщикиПотребитель PM Top Разработчики management
  • 8. KPI Net Promoter Score
  • 9. NPS
  • 10. Product Discovery
  • 11. Проблема • 6514 17" #&8 9 #&: • ;<, /4" =194 9 %.#.>) • ? $27#$2=& 4/.>1)1 $@&18)1
  • 12. Шаг №1Найдите их!
  • 13. Шаг №2 Проверьте• ?&4$9:A• ,&2(17 $*&/2• Fake landing page
  • 14. Анализ рынка• B2/ !$"%()2 $@2458 5CD25?• E /2/1)1 4$.#&"548)1 542(/192A458?• ,&2("31D&* !$"#./4* &2 2)$1/2&5/") $*&/• F27)$ $*&/2
  • 15. Fake landing page
  • 16. Воронка
  • 17. Product Opportunity Assessment 1. !"#$% &()*+,$ +-"+.? (Value Proposition) 2. !.( /0? 3. !"#(1 "2,+ 34#"? 4. !"# 52,+5.6 $7&+8? (,+.5#5 5 7.".+95: ,(4+.52";55) 5. !"#5+ "*6.+4".5<3? ("4"*52 #(4#$+4.(<) 6. !(4#$+4.4(+ &+5,$=+7.<(?
  • 18. Product Opportunity Assessment 7. >(?+,$ 7+1?"7? (7(7.(:45+ 34#") 8. !"# &(@<59".6 4" 34(#? ( go-to-market strategy) 9. !"#5+ A"#.(3 - #*%?+<3+ @*: $7&+8"? 10.B.(9 - +#(,,+4@";5: (go 5*5 no-go)
  • 19. Практическое задание
  • 20. Целевая аудитория
  • 21. Целевая аудитория • G"$4$4* • ?)8 • H) =194, D4" 72%"414? • B2/ "& 542(/192458 5 !$"%()"C? • B2/ "& !$"#"(924? • H4" #(8 &3" 52)" 92=&" 9 !$"#./4?
  • 22. ФокусВерсия 1.0 для Константина
  • 23. Market Requirements Document • H4" &.=&" "4 !$"#./42 #(8 /2=#"3" 17 +,? • G$1"$144* • I.&/01"&2( (9*5"/".$"9&9"!)
  • 24. ЦА Instagram
  • 25. Домашнее задание №2 • G$1#.)24: !$"#./4 • J2!1524: Product Opportunity Assessment • K!1524: +, • J2!1524: Market Requirements Document
  • 26. Бонус• L* - /"&5.(:42&4• G")"314 Rambler/Google +/M"C /$.3/Google Wave• H4" & 42/? B2/.A !$"%(). $@2A4, 2 /2/.A &2#"? H4" & 42/ 5 +,?

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