A talk by James and Claire Hargrave on Social Networking for the Stradbroke WI

1. *
SocialNetworking

2. WHAT
IS IT?
Stradbroke WI
A presentation by James and Claire Hargrave
12th April 2012
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3. THE INTERNET
A look at the history of the Internet – which is older
than most people think
THE WEB
How the World Wide Web developed into a massive
network of webpages with search engines like Google Agenda *
GOING SOCIAL
How Web 2.0 with user generated content developed into
social networking (or social media). A look in more detail
at Blogging, Facebook, Twitter and You Tube
GOING MOBILE
Increasingly social networking takes place on mobile devices like smart phones and iPads
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4. THE INTERNET
• The Internet is a huge international network of
computer networks
• It began in the late 1960s and 1970s for military
and academic use opening up in the late 1980s
and early 1990s to commercial traffic
• To access the Internet you use an Internet Service
Provider such as BT Internet or AOL
• You can do lots of different things on the Internet
such as Email, Voice and Video phone calls
VOIP/Skype and access the (World Wide) Web
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5. THE WEB
• The Web consists of millions of individual
websites that all have a unique address or URL
• The web started in the early 1990s growing
rapidly
• As the web began to grow search engines were
needed to find information
• In 1998 the search engine Google was founded
by Graduate Students at Stanford University
• Web 2.0 started around 2004 with the trend
towards user generated content
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6. GOING
SOCIAL
FIRST IT WAS BLOGGING, THEN IN 2004 FACEBOOK
LAUNCHED FOLLOWED BY YOU TUBE
2006 SAW THE LAUNCH OF TWITTER
Social Networking is about creating and sharing content –
text, photos, videos, links, music, speech.
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7. BLOGS
• The word blog is a combination of web and log –
literally a web-log
• Blogging started in the late 1990s when web site
publishing became much easier
• Most blogs are interactive allowing readers to
comment on posts
• Many blogs provide commentary on a particular
subject; others function as more personal online
diaries; yet still others function more as online
brand advertising of a particular individual or
company..
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8. BLOGS
• A typical blog combines text, images, videos, and
links to other blogs, web pages, and other media
related to its subject
• Most blogs are mainly text, although some focus
on art (art blog), photographs (photoblog), videos
(video blogging or vlogging), music (MP3 blog),
and audio (podcasting).
• Microblogging is another type of blogging,
featuring very short posts
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9. BLOGS
• Many blogs are journalistic, some by
professional journalists others by so called
citizen journalists often about a particular
subject or geographical area
• Major news and sporting event are often
covered live on newspaper websites and blogs
and this is known as live blogging
• When you blog you create blog posts
• There are around 156 million blogs
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10. FACEBOOK
• Many US Universities used to give students a
book with photos of all the students in their
class called a Facebook
• In 2004 at Harvard University a group of
students started a website called The
Facebook
• Facebook spread like wildfire – initially
restricted to US then in 2005 to UK
Universities
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11. FACEBOOK
• In 2006 it was opened to all users over 13 with
an email address
• Today it has a staggering 845 million daily
users who post more than a billion pieces of
information a day
• Facebook is based on the concept of friends.
You can add people as friends (friending) and
they have to accept you
• You can also de-friend people (!)
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12. FACEBOOK
• Facebook has a status that users can set asking
what’s on your mind?
• Facebook’s relationship status was a big part of
its initial success
• Users can be in a relationship or single or even
it’s complicated
• As older users joined married was added
• As you can imagine, altering your Facebook
relationship status can and does have serious real
world consequences!
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13. TWITTER
• In 2006 Twitter launched
• Twitter now has around 140 million active users
• Twitter is a micro-blogging service so called as you
can only send messages up to 140 characters
• Messages are called tweets and sending tweets is
tweeting
• Many tweets have links to websites and other content
– photos and videos
• You can usually follow any other Twitter user and see
their tweets, unlike Facebook
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14. TWITTER
• Twitter has many fewer users than Facebook but
a great deal of influence due to who uses the site
• Celebrity Tweeters such as Stephen Fry are
known as the twitterati
• Twitter tends to be used by older people
• People go on Twitter often during TV
programmes and news events to discuss what is
happening
• Tweets are often tagged with a hashtag like
#bbcqt for BBC Question Time
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15. TWITTER
• Twitter has many fewer users than Facebook but
a great deal of influence due to who uses the site
• Celebrity Tweeters such as Stephen Fry are
known as the twitterati
• Twitter tends to be used by older people
• People go on Twitter often during TV
programmes and news events to discuss what is
happening
• Tweets are often tagged with a hashtag like
#bbcqt for BBC Question Time
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16. 3000 tweets
Every Second.
NEWS SPREADS FAST VIA TWITTER AS TOPICS ARE
SAID TO “TREND”. THIS IS SOMETIMES KNOWN AS
“GOING VIRAL”
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17. YOU TUBE
• In 2005 a small startup video sharing website
called You Tube
• The search engine giant Google bought You
Tube in 2006
• You Tube let’s anyone publish video and has
the tag broadcast yourself
• Some videos have had millions of views
• Some people now make their living from You
Tube even setting up studios
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18. Going
Mobile
Mobile use of social networking doubles
each year
MILLIONS OF PEOPLE ARE USING “APPS”
(APPLICATIONS) ON THEIR PHONES FOR SOCIAL
NETWORKING
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19. People are increasingly using laptops, iPads and Smart Phones or even
all three and social networking is one of the main uses for mobile devices
PEOPLE ARE STARTING TO USE THEIR PHONES
MUCH MORE FOR SOCIAL NETWORKING THAN
TALKING AND TEXTING
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20. 2.8 billion
Social media profiles in the
world representing half of all
Internet users
76% of American social media users and 69% of European
users are classified as „spectators‟ – passive users who read
other posts but don‟t post their own. „Creators‟ (active
posters) are just one quarter of users.
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21. Thanks for listening:
Please Visit *
www.stradbroke.org.uk
ANY QUESTIONS?...
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22. ACKNOWLEDGEMENTS
• Wikipeida articles on Blog, Facebook, You Tube,
Social Media, Twitter , Web and Internet
• Template from Graphic River
http://graphicriver.net/item/sociallita-powerpoint-
template/1519679?WT.mc=emailreceipt&ref=em
ailreceipt
• This work by James Hargrave is licensed under a
Creative Commons Attribution-NonCommercial-
NoDerivs 3.0 Unported License.